Clearly Here

By Corey | Transparent & Honest Marketing clearlyhere.com

6 Ways to be a More Transparent Leader - People Development Network

• Bio<br>• Twitter<br>• Facebook<br>• Latest Posts<p>Karin Dames<p>Transformation Coach at funficient<p>With 20 years experience in the software development industry, Karin moved …

The Way to Reach Millennials? Brand Authenticity

<b>I</b>f your business targets younger consumers — millennials — you need a brand strategy that connects with this audience. Few people of any age respond …

How A Wine Startup Marketed Honesty To Build A Multi-Million Dollar Brand

All brands want to stand out. It seems intuitive, yes, but differentiation eludes many startups because there is no rule book to achieving it. Companies try implementing innovative product ideas, quirky business models or guerrilla marketing tactics to attract buzz. But ironically, as more startups …

Wine

The engagement era: how AR & VR will reshape brand & consumer connection

Consumer advertising experience actually matters. Who would of thought that constantly bombarding an audience with (mostly) lame advertising and …

Augmented Reality

Subway Promotes Cause Marketing Offer With Mic Series

Subway is using a Mic-based content series to drive awareness of a one-day offer that will benefit Feeding America.<p>On Nov. 3, National Sandwich Day, …

Advertising Industry

Target Launches Website To Gobble Up Startups’ Ideas

Best Buy isn’t the only retailer looking to work with hot new startups, Target was just a bit more quiet about the whole thing. Last week the big box …

4As Steps Up Transparency, Threatens To 'Annul' Agencies That Don't Practice It

In an effort to put more teeth into its so-called media “transparency” initiatives, the 4As today called on its members to put the association’s …

Advertising Industry

Turn Your Business Into a Community Building Platform

I believe the future of business and commitment building resides in the idea of viewing your business as a platform for your community.<p>The notion of …

Amazon Web Services

Seth's Blog

You have two choices when you want to move forward (grow a business, sell an idea, get a 'yes'):<p>Ms. Investor, you already invested in companies A, B, …

Study Reveals the Best Way to Tell Customers “Thank You” in the Digital Age

Study Shows Consumers Liked to Be Told "Thank You" When Done Correctly<p>As was discussed in a recent article, building brand loyalty with your customers is a great long-term strategy for the success of the business. There are a lot of ways to build brand loyalty, such as rewards programs or by having …

Customer Experience

What Users Really Want From Online Forms.

When it comes to filling out forms, people want more transparency and fewer steps.

Transparency

Teaching how to break from the status quo.

Trying to figure out what your customers are thinking? Can't understand why your visitors aren't converting or just, honestly, don't seem to care? …

Top 20 Tiny Home Designs and their Costs - Smart Green Living Ideas

If you don’t want or can’t afford a brand spanking new, five bedroom home that occupies 4,000 sq. ft., don’t despair! 😉 There’s still a chance for …

Home Improvement

What's So Sensational About Your Customer Experience?

Digitally enabled and connected customers are looking for choice, transparency, simplicity, and personalized experiences when it comes to the products and services they buy. To the digitally empowered customer, products and pricing matter less. Experiences matter more. As a consequence, 89% of …

Customer Experience

Why Inclusive Marketing should be on Your Agenda for 2016

Race. Gender. Sexuality. Class. Immigration status. Religion. Ethnicity. Ability.<p>What do any of these have to do with marketing? Quite a bit, …

Instagram CEO on Stories: Snapchat deserves all the credit

The one thing you never hear in Silicon Valley is an entrepreneur admit they copied someone else. Yet there in the headquarters of Facebook, the world’s most prolific product cloner, Instagram CEO Kevin Systrom surprised me.<p>He’d just walked me through the demo of Instagram Stories, a pixel for …

Honestly Inspiring: Interpreters’ Help

<b>Interpreters’ Help</b> serves conference interpreters across the globe with powerful tools to ease their work. We spoke with Yann Plancqueel, engineer …

Customers

“It’s Transparency, Get Over It!” C.T. Lin, M.D. Challenges the iHT2-Denver Audience to Think About the Future

“It’s transparency, get over it!” C.T. Lin, M.D. told his audience at the Ritz-Carlton Denver on Tuesday morning, July 12. Dr. Lin, the CMIO of …

45 Experts Share Their Biggest Linkedin Marketing Strategy

Job candidates.<p>Industry experts.<p>The "World's Largest Professional Network."<p>An opportunity to generate leads?<p>When you think of LinkedIn, you may not think about gathering marketing leads. You're more likely to think about looking for a new job or updating your own resume. How would a collection of …

Don’t let anyone overpay you

The right size netThe moment one customer pays you a lot more than any other customer, you’re no longer a product company, you’re a …

Small Business

Domino's pulls out of T-Mobile Tuesdays because y'all wanted more pizza than they can make

As part of T-Mobile’s Uncarrier 11 announcements, the company said it would dedicate the year to giving back to its customers. Part of this campaign was the T-Mobile Tuesday app, which offers giveaways for prizes of all monetary values every week, from paid vacations to 7-Eleven Slurpees and …

T-Mobile

Inside The Organic UX Design Process At Slack

“Because we use Slack every day ourselves, new ideas keep coming every day–that’s a serious competitive advantage.”<p>Valued at more than $3 billion dollars with more than 600,000 paying customers at the start of 2016, Slack is on a mission to simplify how teams communicate–a philosophy echoed in the …

5 of the Most Important Online Trends for Marketing Managers Today

In an ever-changing digital landscape, success often comes down to what you are–and aren’t–doing online. What you do and don’t know about internet …

Marketing

How To Retain User Engagement After Website Redesign

Digg<p>Digg established itself as one of the most popular social bookmarking websites of the 2000s. But seeing a rapid growth of Facebook and Twitter in …

UX Design

All About Anchor Statements: What They Are, Why You Need One, How to Write One

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Karen Tiber Leland’s book</i> The Brand Mapping Strategy<i>. Buy it now from</i> Amazon | Barnes & Noble | iTunes<p>The goal of the anchor statement is brand clarity. When you can explain what you do in a way that the …

Build Social Relationships With Influencer Marketing [Infographic]

Want to acquire new customers without breaking your budget? Consider influencer marketing. Here's a look at what it is and why it's so effective, as …

Traditional and Digital Marketing — the “Social” Divide

I had the pleasure of participating in a Blab chat (#socialchat) with top media influencers Andreea Cojocariu, Alan K’Nect and Michelle Stinson Ross. …