Corey Bernstein

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With style and humor, forgotten Congressional Cemetery seeks more residents

The historic Congressional Cemetery was for decades the final resting place for some of America’s most powerful and well-known public figures including senators and original G-man J. Edgar Hoover. But changing times have since left plenty of additional open space that cemetery officials are trying …

The Psychology of Color and Branding (Infographic)

This story originally appeared on PR Daily<p>It's no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years.<p>But which colors spur which emotions?<p>Perhaps most notably, it is said that red stimulates the appetite. That's why the color …

Pizza Hut

Lessons in Persuasion From Apple CEO Tim Cook

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There are good negotiators, and then there is Apple chief executive Tim Cook.<p>When Cook showed up for a Congressional hearing yesterday, the stage appeared to be set for him to take a beating over Apple's financial practices. Lawmakers …

Tim Cook

6 Ways to Track Your Competition's Marketing Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the fifth in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big …

Marketing

4 Lessons From the Nightmarish Amy's Baking Company

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media is all abuzz over Fox's <i>Kitchen Nightmares'</i> season finale featuring Amy’s Baking Company. The episode marks the first time a restaurant has proven too much for the legendary hot-tempered chef Gordon Ramsay.<p>Owned by …

10 Habits College Entrepreneurs Should Forget at Graduation

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You've made it. The finish line. With that degree in hand, now you can finally start the business you've spent years planning, right? Not so fast. After years of cramming for exams and attending class in your pajamas, you may have picked …

Entrepreneurship

Leadership Basics: What to Do When You Don't Have All the Answers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Leaders are supposed to be all knowing -- at least when it comes to their own company -- aren't they? That's why the three most hated words in leadership are simply: "I don't know."<p>After all, if the leader doesn't know, who does?<p>Of course …

Leadership

Why You Should Get an 'Idea Editor' and 4 More Business Tips From the Week

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>A roundup of the best tips of the week from Entrepreneur.com.</i><p>David Karp has always been Tumblr's idea man, the one with a vision for how to drive the product forward. But his second-in-command, Marco Arment, served a necessary role as …

Marketing

5 Ways to Lose Investors in Under 3 Minutes

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you think it's hard being an entrepreneur trying to raise money from a venture capitalist, consider the challenges facing the VC. It's typical for a VC to meet with between 500 and 1,000 entrepreneurs a year and invest in two or three …

Venture Capital

10 Lessons College Won't Teach You -- But Entrepreneurship Will

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>College is a step toward adulthood for many, but the transition from bachelor's degree to entrepreneur can feel a bit jarring. Keeping your chin up, a stiff upper-lip and other empty clichés everyone says to you can't really prepare you …

Entrepreneurship

How Website Optimization Helped a Small-Business Owner Bounce Back From Debt

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Sonny and Ami Ahuja founded their Racine, Wis. retail perfume business in 1996 and, over the course of a decade, built it to five locations around the state. However, online competition that undercut prices by as much as 50 percent, …

Small Business

Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably

If you want a sign to display in your storefront telling customers what time your business is open, you can get one from Signs.com today at no cost.<p>The Salt Lake City, Utah-based banner and sign production e-tailer is launching a publicity campaign today giving away 5,000 free signs to anyone who …

Freebies

How to Score a Meeting With Almost Anyone: Channel Their Hero

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Have you ever been desperate to land a meeting with a potential client or investor, but just couldn't get on their radar? We wouldn't be entrepreneurs if we weren't passionate and skilled when it comes to inspiring people and bringing …

Mad Men

The Secret to Successful Product Design? Simplicity.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The more immediately someone understands a product or message, the greater chance you have of selling him or her on it. Everyone recognizes Apple's white ear buds without explanation. Visual perception occupies by far the largest area of …

Earbuds

Want to Sell More Online? How 'Split Testing' Your Site Can Help

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Your website is a critical tool to help your startup to attract new customers and sell more products and services. But if your site design isn't optimized to engage visitors, you might be missing out on leads, sales or newsletter signups …

Performance Testing

5 Lessons I Learned From My Failed Kickstarter Campaign

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Failure is often a great chance to discover one of the many paths to success and Kickstarter is no exception.<p>In February, I set out to launch a Kickstarter campaign for YogoMat, an eco-friendly yoga mat that folds and secures to fit in …

Crowd Funding

What's Your Financial Personality?

If you understand how you think and feel about money, you may be able to make more of it.<p>Financial decisions aren't just about dollars and cents. For most people, they're often rife with emotions and preconceived notions. By analyzing your attitudes about spending and saving, you may be able to …

Personal Finance

The Surprisingly Simple Productivity Time Saver

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The timer that rings when your pizza is done can also help you become more productive at work. Francesco Cirillo was a student at Guido Carli International University, a business school in Rome, in the early 1990s when he discovered the …

Time Management

Entrepreneurship Today: Starting Up Is Optional (Infographic)

When it comes to being an entrepreneur, it's all in your head.<p>While many business owners are proud to call themselves entrepreneurs, 90 percent of people think the word "entrepreneur" has less to do with launching a startup and more to do with an individual's state of mind.<p>This idea of <i>you are what</i> …

Entrepreneurship

Venture for America and Its Quest to Spread Entrepreneurship Beyond Silicon Valley

4 min read<p>While Silicon Valley, Boston and New York City have an established startup ecosystem for entrepreneurs, other cities could use a little boost.<p>Enter Venture for America. Taking a page from Teach For America, the nonprofit organization based in New York City is looking to bring aspiring …

Startups

3 Free Apps to Help You Network Like a Pro

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As the saying goes, it's not what you know but who you know that can get you ahead in the world of business. While it also helps if you're amazing at what you do, there's no question that networking can help you get further faster.<p>If …

Apps

Productivity's Worst Enemy -- And How to Conquer It

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You have a busy schedule. You are under pressure to perform. You justify the (many) hours you work and the (few) hours you sleep by saying, "I have so much to do." But do you know why you feel so stressed? And, do you know how that …

Productivity

Kickstarter's Rising Competition: Crowdfunding Alternatives to Donation-Based Sites

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Crowdfunding is understandably a hot topic these days. From the steady stream of new platforms launching to Kickstarter's latest success story, there's no lack of conversation around the fundraising platform that asks a bunch of strangers …

Crowd Funding

3 Hacks to Save on Startup Legal Fees

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If not the quarterly tax filing slog, it's often said that the worst part of being an entrepreneur is maneuvering around legal hurdles. Not only is it a necessary evil, it can also set you back a pretty penny.<p>While sometimes paying hefty …

Hacking

Top Tech Entrepreneurs Offer Tips on Starting Up

This story originally appeared on Business on Main<p>Launching a new technology startup is a major undertaking. It's not for the faint of heart. There'll be plenty of mistakes to deal with, late nights at the office, and a hell of a ride all around. But if you're lucky and do a few things right, maybe …

Entrepreneurship

How to Upload and Optimize YouTube Videos for SEO

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This is the fourth in a six-part series on how your business can get started on YouTube. In this installment, we examine how to upload your videos and optimize them for search.</i><p>After you've produced a video for your business, the next step …

Selling

When Social Media Is Not Your Best Marketing Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Many small businesses think they have to be active in social media just because it's become such a central part of big brand marketing and pop culture. I get it. It's starting to feel like if you're not in social media, you're not doing …

Marketing

A Look at Google's 200 Search Ranking Factors (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Maintaining and improving your website's search engine optimization (SEO) can be exhausting. Every time search giant Google changes its algorithm, business owners and their webmasters are left with their heads spinning, trying to make …

SEO

The Best Marketing Advice You're Forgetting to Follow

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We've asked a coterie of marketing experts to join Entrepreneur's Team Digital to provide answers to your common questions about building an online presence. Got a question? Ask it in our comment section below or on Twitter using the …

Marketing

How to Turn Your Startup Into a Lean, Mean Marketing Machine

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketing your startup can get expensive and often the strategy you choose doesn't work as planned. How can you promote your products or services without spending a lot of money or time developing comprehensive marketing plans?<p>You've …