Ozgur H.

244 Flips | 4 Magazines | 3 Likes | 25 Following | 62 Followers | @cooldust | Keep up with Ozgur H. on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ozgur H.”

The Best Project Management Apps to Get Your Life in Order

Project management apps help teams collaborate more effectively and hit their deadlines, but you can use the same apps to put some order into your …

Project Management

How to hack your unconscious… to find your inner creativity

Everyone is familiar with “aha” moments, when the solution to a problem suddenly pops into conscious awareness as if from nowhere. Wouldn’t it be …

Creativity

Why solar is likely to power the Home of the Future

It’s growing cheaper and more popular each year<p>Right now in America, there are about 2 million homes with solar panels. Considering there are about 90 million single-family homes, that doesn’t seem like a lot. But consider this: we’re now on track to start adding a million new solar-powered systems …

Solar Power

Why One-Off Influencer Campaigns Do More Harm Than Good

When influencer marketing emerged as the hot new discipline (think YouTube, circa 2011), I considered its risks and benefits. I never wanted to …

Public Relations

How AI Is Making Advertising More Efficient and Consumer-Focused

Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as …

Advertising Industry

THE WORLD CUP OF ADVERTISING BOOKS

<i>There are so many must-read advertising books. The subjects range from creativity to</i><i> behavioural economics, strategy, divergent thinking, problem</i> …

Have we heard the whisper of reality making itself? | New Scientist

NATURE gives rise to weird and wonderful things: dancing plants, sailing stones, flamingos. But no one, except perhaps on a hallucinogenic trip, has …

THE LONG AND THE SHORT OF IT needs THE WRONG AND THE SHIT OF IT

<i>We’ve built a marketing culture that’s obsessed with aping winners and sweeps failure under the carpet. Our industry’s effectiveness bible, The Long</i> …

THE BRAVE NEW WORLD OF WELL BRANDED, RATIONAL, FORGETTABLE, 15 SECOND PRODUCT ADVERTISING.

<i>Short formats are a brilliant addition to our creative arsenal, but the discussion around them is promoting a race to average, writes Thomas Wagner,</i> …

Advertising Industry

What is consciousness?

What is being in love, feeling pain or seeing colour made of? How our brains make conscious experience has long been a riddle – but we’re uncovering …

Award-Winning Creatives Explain What It Takes to Win a Cannes Lion

Emotion, impact, irreverence.<p>Those three elements were key to some of the winningest campaigns at this year’s Cannes Lions Festival of Creativity. …

3 Reasons Why Audio Will Conquer Social Media

Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, …

Is the Indian Dosa the Next Tortilla?

Try this delicious cheese dosa recipe from the new book, ‘Dosa Kitchen,’ by Nash Patel and Leda Scheintaub.<p>“The dosa—a light crisp crepe made of rice …

Adweek Elevate: Marketers on Social Relevance and Not Letting the Robots Take Control

In his keynote presentation at Adweek’s Elevate: Creativity event, Burger King CMO Fernando Machado demonstrated how his brand pulled itself out of a …

How Advertisers Can Make Their Brand Message More Inclusive

Like every CMO, I spend much of my day in creative reviews. That means I am on the receiving end of a lot of beautiful images. But over the years, …

A Miniature Artist's Incredible Home Is Big on Style

Name: Lorraine Loots and Mark De Menezes and their two-year-old son, Felix Location: Observatory — Cape Town, South Africa Size: 2,153 square feet …

5 Books That Will Teach You Everything You Need to Know About Advertising

If you’re going to devote your career to something, it helps to study it before you commit—especially in a sector like advertising, which can be …

12 Grilling Mistakes Everyone Makes

12 Grilling Mistakes Everyone Makes. Change them and become a legend of the backyard cookout.<p>*<p>Where Surfers Can Ride Massive Waves for Over an Hour …

YouTube Revealed Its Top 10 Ads Ahead of Cannes Lions 2018

Ahead of this year’s Cannes Lions International Festival of Creativity, YouTube revealed its Cannes YouTube Ads Leaderboard, ranking the top 10 …

29 Rising Agency Stars Who Are Keeping Advertising Relevant, Fresh and Fascinating

Unafraid and unintimidated by change, today’s emerging creative superstars reflect everything the ad industry aspires to be: diverse, principled, …

5 Steps to Help Creatives Survive the Digital Transformation

With increasing frequency, my conversations with industry colleagues and peers seem to evolve into a discussion around the impact of digital …

3 Ways to Determine if an Influencer’s Impact Is Real or Fake

Celebrity has been democratized. We are electing the future of entertainment every time we follow, subscribe, comment and share our favorite star’s …

How to Download Absolutely Everything You Can Find on the Web

The internet is always there, vast and accessible, from wherever you happen to be—until it isn’t. Maybe you’ve got a long flight ahead of you and …

How AI Will Alter the Digital Marketing Landscape

Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of …

Building a Better Brand Through Data-Driven Social Visuals

Did you know that immunization could help prevent 36 million deaths and also stop 24 million people from slipping into extreme poverty? Powerful …

A Bold Home in the 'Burbs Has the Perfect Plaid Entryway

Name: Shawna Smith, her husband and two sons Location: Downers Grove, Illinois Size: 1,350 square feet Years lived in: 7 months, owned "Myself, my …

How Influencer Marketing Is Fueled by an Age-Old Social Theory

One of the biggest misconceptions about influencer marketing is that it’s all about product placement. Most people think they should pick an …

Kişisel verilerin korunmasına yardımcı olabilecek uygulamalar

İnternette dolaşırken takip edilmekten çekiniyorsanız sizi takip eden siteleri tespit edip takip yazılımlarını engellemenizi sağlayan bir çok …

The Internet Is So Bad, Some People Are Making Their Own

The internet started out as a technological marvel, giving consumers virtually unlimited access to information, as well as potential for human …

The Smartest Marketing Strategy: Agile Marketing

One of the most popular digital marketing buzzwords of 2018 is agility. Considering how fragmented the social media landscape has become and the …