Avatar - Christine Cook
Christine Cook
Don’t Cut Your Marketing Budget in a Recession

Don’t Cut Your Marketing Budget in a Recession

verified_publisherHarvard Business Review - Nirmalya Kumar and Koen Pauwels

Most companies reduce spending in recessions, especially on marketing items that may be easier to cut (certainly relative to payroll). Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives …

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Harvard Business Review

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