Michael Harms

Facebook’s New Insights Will Help Marketers Win Auctions So More Users See Their Ads

Facebook is giving advertisers a glimpse behind the curtain of its marketing platform in order to better understand how ads perform and how they can …

A hot new app at the top of the App Store shows you where to find Pokémon — here's how 'Poke Radar' works

The hottest new app in the iPhone App Store is... another Pokémon app.<p>Poké Radar is a crowdsourced map of locations where "Pokémon Go" players found certain Pokémon. It's already number two in the App Store, just behind the official "Pokémon Go" app.<p>Here's how it works:

Google's Android has gotten so out of control that $55 billion Salesforce had to take drastic measures

Unlike with the Apple iPhone, it's up to smartphone manufacturers, not Google, to push out updates to customers. So there's no guarantee that any given phone will get the operating system upgrades.<p>There's also a ton of different hardware, some of which does a better job supporting certain features. …

Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell

While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of …

​New app ​Tagly ​bets on ​connect​ing​ consumers with brand content

Liz Bacelar Contributor<p>Liz Bacelar is a longtime journalist and producer who founded Decoded Fashion and currently serves as a startup advisor and angel investor.<p>More posts by this contributor:<p>With Augure Merger, Fashion GPS Launches Another Season<br>• Top Tech For Kids At CES<p>A new app launching at …

Tesla's Reasons For Buying SolarCity Seem Tenuous

Tesla announced after the market closed an offer to buy SolarCity. Tesla buying SolarCity should create some cost savings but this aspect doesn’t seem to be a driver and probably wouldn’t have a large financial impact. On the company’s blog it posted five reasons for buying SolarCity, which I’ve …

Amazon unwraps new truck trailers just in time for the holidays

The company hopes the thousands of new trailers will help it speed up US deliveries and also give customers a bigger window in which to place orders for same- or two-day delivery.<p>Along with the typical fare of drab rest stops and wireless towers dressed up like pine trees, expect to spot a new …

My phone is finally replacing my wallet... and it's brilliant

At some point in the past year, my phone went from ‘useful communications tool that I mainly use for email and Twitter’ to ‘truly viable wallet replacement.’<p>For years we’ve been promised a ‘mobile-first’ future of payments, where just about any transaction you need to do can be done most easily on …

6 Social Media Marketing Tips for Small Business Owners

If you're a small business owner and looking for some easy new ways to promote your company-- media marketing is the way to go! Whether it's …

Google's mobile search just got a boost from Facebook

Facebook has begun allowing Google's search engine to crawl and to index The Big Blue app, The Wall Street Journal reports.<p>Google searches from Android smartphones will now display information from public Facebook profiles, Pages, Groups, and Events, and if a user clicks on a Facebook link, they'll …

This new security checkpoint could keep the TSA out of your bags

At the top of the list of "things that piss off air travelers" is, far and away, the hassle of having a bunch of TSA clownholes rummage through their bags at security checkpoints. However, a new bag-scanning system from Qylur could speed that process up significantly.<p>The Qylatron Entry Experience …

Google Photos helps free up space by deleting images you've already backed up

Hate it when you show someone a photo and they start scrolling past that image and through your gallery? Well, if you don’t have to carry those photos with you, now you don’t have to.<p>Google understands that not everyone can afford a phone with huge storage capacity, so starting today, its Photos …

What Technology Will Look Like In Five Years

Diomedes Kastanis Contributor<p>Diomedes Kastanis is VP of the Chief Innovation Office at Ericsson, supporting advancement of the company’s technology vision and innovation.<p>More posts by this contributor:<p>Productive mobility is poised to give business a virtual boost<p>As a driver of technical innovation …

Durex announces condom emoji to keep your texts steamy

There’s no shortage of emoji that insinuate sex.<p>That’s a good thing because, as it turns out, 18-25 year old’s would much rather talk about sex in a text message and often through the use of emoji.<p>👉👌<p>What we haven’t had, until now, is an emoji that could express safe sex in a text message. I mean, …

Don't want to install that smartphone app? With Google, you may not have to

The search giant is experimenting with tech that lets you use apps without downloading them. It's part of Google's plan to keep its crown when it comes to mobile search.<p>If Google had its way, your only app would be its own.<p>There was once a time when searching the Web meant sitting in front of a …

Tumblr's new GIF maker can animate any of your videos

Tumblr, the home of endless GIFs, is giving users an easier way to create them from videos and burst photos.<p>GIF Maker, which appears under the ‘Photo’ option in Tumblr’s mobile apps, lets you select any video or set of burst photos to convert.<p>Once selected, you can edit the GIF, which can be up to …

Enterprise Apps Are Now Consumer Apps -- And Vice Versa

There’s a change happening in the way we use our software applications, or ‘apps’ if you prefer. Users are starting to depend upon more of the enterprise-level applications they are familiar with in the workplace when they switch to non-work mode.<p>Not just Microsoft Word and your favorite email …

50 is the new 42: technology is making brains of middle-aged younger

The increasing mental demands of technology is making older people sharper than previous generations, scientists have shown<p>50 is the new 42, scientists have concluded, after discovering that the brains of middle-aged people are getting sharper and younger to keep up with the demands of modern …

The American Teenager in 2015

Story by <b>Victor Luckerson</b><p>At Briarwood Christian High School, the boys’ bathrooms smell like blueberries. Many of the Birmingham, Ala., school’s …

25 Predictions For What Marketing Will Look Like In 2020

Elite players–members of the Most Innovative Companies list–representing key marketing constituencies give us their educated predictions on how the brand landscape will evolve in 5 years.<p>Just as technology and consumer behavior will evolve in unpredictable ways between now and 2020, the ways …

Omnichannel vs Multichannel and the Store of the Future

en_US<p>article<p>You can't attend an ecommerce conference without one or ten sessions on "omnichannel" on the agenda. Like big data, it's a buzzword that …

How to Map Your Customers’ Path to Purchase

Selling products to consumers used to be much simpler… a consumer needed/wanted an item, got in their car, drove to the store, maybe did little price …

Cooking Trends Among Millennials: Welcome to the Digital Kitchen

Millennials are bringing their I-want-to-do attitudes and their mobile devices into the kitchen. They’re turning to mobile at every phase of the …

Walmart's New System Will Buy Media for Retailer -- And Its Suppliers

Now that digital and social media are reaching what Walmart U.S. Chief Marketing Officer Stephen Quinn calls "critical mass," the retail giant is …

It’s time for retailers to start paying close attention to social media

The top 500 retailers earned $3.3 billion from social shopping in 2014, up 26% from 2013, according to the Internet Retailer's Social Media 500. That is well ahead of the roughly 16% growth rate for the overall e-commerce market in the US.<p>Now new initiatives from a number of different social …

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Why Your Business Needs a Chief Customer Advocate

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Your company’s most valuable asset doesn’t even show up on your financial statements. That asset is your customers. If you don’t have customers, you don’t have a business. You can outsource manufacturing capabilities, fill in gaps in …

5 Personal Branding Strategies Every Entrepreneur Needs to Know

Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build your personal brand and reputation.<p>When it comes …