Facebook’s New Insights Will Help Marketers Win Auctions So More Users See Their AdsAdweek - By Marty Swant Facebook is giving advertisers a glimpse behind the curtain of its marketing platform in order to better understand how ads perform and how they can …
A hot new app at the top of the App Store shows you where to find Pokémon — here's how 'Poke Radar' worksBusiness Insider - Steve KovachThe hottest new app in the iPhone App Store is... another Pokémon app. Poké Radar is a crowdsourced map of locations where "Pokémon Go" players found certain Pokémon. It's already number two in the App
Google's Android has gotten so out of control that $55 billion Salesforce had to take drastic measuresBusiness Insider - Matt WeinbergerUnlike with the Apple iPhone, it's up to smartphone manufacturers, not Google, to push out updates to customers. So there's no guarantee that any given phone will get the operating system upgrades. There's
Even in a Mobile World, Retailers Aren’t Convinced Social Media Can SellAdweek - By Lauren Johnson While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of …
New app Tagly bets on connecting consumers with brand contentTechCrunch - Jonathan ShieberLiz Bacelar Contributor Liz Bacelar is a longtime journalist and producer who founded Decoded Fashion and currently serves as a startup advisor and angel investor. More posts by this contributor: With
Tesla's Reasons For Buying SolarCity Seem TenuousForbes - Chuck JonesTesla announced after the market closed an offer to buy SolarCity. Tesla buying SolarCity should create some cost savings but this aspect doesn’t seem to be a driver and probably wouldn’t have a large
Trucking Companies Amazon unwraps new truck trailers just in time for the holidaysCNET - Ben Fox Rubin The company hopes the thousands of new trailers will help it speed up US deliveries and also give customers a bigger window in which to place orders for same- or two-day delivery.
My phone is finally replacing my wallet... and it's brilliantTNW - Martin BryantAt some point in the past year, my phone went from ‘useful communications tool that I mainly use for email and Twitter’ to ‘truly viable wallet replacement.’ For years we’ve been promised a ‘mobile-first’
FlipboardIcon version of the Flipboard logo 6 Social Media Marketing Tips for Small Business Ownerssocialmediatoday.com - Katie Leimkuehler If you're a small business owner and looking for some easy new ways to promote your company-- media marketing is the way to go! Whether it's …
Google's mobile search just got a boost from FacebookBusiness Insider - Jillian D'OnfroFacebook has begun allowing Google's search engine to crawl and to index The Big Blue app, The Wall Street Journal reports. Google searches from Android smartphones will now display information from public
Google Photos helps free up space by deleting images you've already backed upTNW - Natt GarunHate it when you show someone a photo and they start scrolling past that image and through your gallery? Well, if you don’t have to carry those photos with you, now you don’t have to. Google understands
This new security checkpoint could keep the TSA out of your bagsEngadget - Andrew TarantolaAt the top of the list of "things that piss off air travelers" is, far and away, the hassle of having a bunch of TSA clownholes rummage through their bags at security checkpoints. However, a new bag-scanning
What Technology Will Look Like In Five YearsTechCrunch - Diomedes KastanisAs a driver of technical innovation for a software company, a huge part of my job depends on forecasting how current tech trends will play out, merge, dissipate or expand. Here are some of my predictions
Tumblr's new GIF maker can animate any of your videosTNW - Owen WilliamsTumblr, the home of endless GIFs, is giving users an easier way to create them from videos and burst photos. GIF Maker, which appears under the ‘Photo’ option in Tumblr’s mobile apps, lets you select video
Don't want to install that smartphone app? With Google, you may not have toCNET - Richard Nieva The search giant is experimenting with tech that lets you use apps without downloading them. It's part of Google's plan to keep its crown when it comes to mobile search.
Play button Durex announces condom emoji to keep your texts steamyTNW - Bryan ClarkThere’s no shortage of emoji that insinuate sex. That’s a good thing because, as it turns out, 18-25 year old’s would much rather talk about sex in a text message and often through the use of emoji. Love
Enterprise Apps Are Now Consumer Apps -- And Vice VersaForbes - Adrian BridgwaterThere’s a change happening in the way we use our software applications, or ‘apps’ if you prefer. Users are starting to depend upon more of the enterprise-level applications they are familiar with in the
50 is the new 42: technology is making brains of middle-aged youngerThe Telegraph - By Sarah Knapton, Science EditorThe increasing mental demands of technology is making older people sharper than previous generations, scientists have shown 50 is the new 42, scientists have concluded, after discovering that the brains
The American Teenager in 2015TIMEStory by Victor Luckerson At Briarwood Christian High School, the boys’ bathrooms smell like blueberries. Many of the Birmingham, Ala., school’s students have taken up electronic cigarettes, which come
25 Predictions For What Marketing Will Look Like In 2020fastcocreate.com - About the author Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto. More By Jeff Beerlong Read Just as technology and consumer behavior will evolve in unpredictable ways between now and 2020, the ways marketers react to–or …
It's All About Contextshopperculture.com - Casey Schoelen As shoppers and consumers become increasingly overwhelmed with commercial messages, the struggle for an authentic brand connection is very real. In …
Omnichannel vs Multichannel and the Store of the Futuregetelastic.com You can’t attend an ecommerce conference without one or ten sessions on “omnichannel” on the agenda. Like big data, it’s a buzzword that leaves many …
How to Map Your Customers’ Path to Purchasemultichannelmerchant.com Selling products to consumers used to be much simpler… a consumer needed/wanted an item, got in their car, drove to the store, maybe did little price …
Cooking Trends Among Millennials: Welcome to the Digital Kitchenthinkwithgoogle.com Millennials are bringing their I-want-to-do attitudes and their mobile devices into the kitchen. They’re turning to mobile at every phase of the …
It’s time for retailers to start paying close attention to social mediaBusiness Insider - Cooper SmithThe top 500 retailers earned $3.3 billion from social shopping in 2014, up 26% from 2013, according to the Internet Retailer's Social Media 500. That is well ahead of the roughly 16% growth rate for the
Why Your Business Needs a Chief Customer AdvocateEntrepreneur - Carol RothOpinions expressed by Entrepreneur contributors are their own. Your company’s most valuable asset doesn’t even show up on your financial statements. That asset is your customers. If you don’t have customers,
5 Personal Branding Strategies Every Entrepreneur Needs to KnowHuffPost - Catriona PollardEvery entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one
