Michael Harms

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Facebook’s New Insights Will Help Marketers Win Auctions So More Users See Their Ads
Adweek - By Marty Swant
Facebook is giving advertisers a glimpse behind the curtain of its marketing platform in order to better understand how ads perform and how they can …
A hot new app at the top of the App Store shows you where to find Pokémon — here's how 'Poke Radar' works
Business Insider - Steve Kovach
The hottest new app in the iPhone App Store is... another Pokémon app. Poké Radar is a crowdsourced map of locations where "Pokémon Go" players found certain Pokémon. It's already number two in the App
Google's Android has gotten so out of control that $55 billion Salesforce had to take drastic measures
Business Insider - Matt Weinberger
Unlike with the Apple iPhone, it's up to smartphone manufacturers, not Google, to push out updates to customers. So there's no guarantee that any given phone will get the operating system upgrades. There's
Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell
Adweek - By Lauren Johnson
While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of …
Dan Gilbert
New app Tagly bets on connecting consumers with brand content
TechCrunch - Liz Bacelar
A new app launching at South by Southwest today on iOS and Android is betting big against the trend that marketing now is all about selfies and user generated content. Tagly claims to be the first social
Tesla's Reasons For Buying SolarCity Seem Tenuous
Forbes - Chuck Jones
Tesla announced after the market closed an offer to buy SolarCity. Tesla buying SolarCity should create some cost savings but this aspect doesn’t seem to be a driver and probably wouldn’t have a large
Amazon unwraps new truck trailers just in time for the holidays
CNET - by Ben Fox Rubin
The company hopes the thousands of new trailers will help it speed up US deliveries and also give customers a bigger window in which to place orders for same- or two-day delivery.
Apple Pay
My phone is finally replacing my wallet... and it's brilliant
TNW - Martin Bryant
At some point in the past year, my phone went from ‘useful communications tool that I mainly use for email and Twitter’ to ‘truly viable wallet replacement.’ For years we’ve been promised a ‘mobile-first’
6 Social Media Marketing Tips for Small Business Owners
socialmediatoday.com - Katie Leimkuehler
If you're a small business owner and looking for some easy new ways to promote your company-- media marketing is the way to go! Whether it's …
Google's mobile search just got a boost from Facebook
Business Insider - Jillian D'Onfro
Facebook has begun allowing Google's search engine to crawl and to index The Big Blue app, The Wall Street Journal reports. Google searches from Android smartphones will now display information from public
Google Photos
Google Photos helps free up space by deleting images you've already backed up
TNW - Natt Garun
Hate it when you show someone a photo and they start scrolling past that image and through your gallery? Well, if you don’t have to carry those photos with you, now you don’t have to. Google understands
This new security checkpoint could keep the TSA out of your bags
Engadget - Andrew Tarantola
At the top of the list of "things that piss off air travelers" is, far and away, the hassle of having a bunch of TSA clownholes rummage through their bags at security checkpoints. However, a new bag-scanning
What Technology Will Look Like In Five Years
TechCrunch - Diomedes Kastanis
As a driver of technical innovation for a software company, a huge part of my job depends on forecasting how current tech trends will play out, merge, dissipate or expand. Here are some of my predictions
Apps
Tumblr's new GIF maker can animate any of your videos
TNW - Owen Williams
Tumblr, the home of endless GIFs, is giving users an easier way to create them from videos and burst photos. GIF Maker, which appears under the ‘Photo’ option in Tumblr’s mobile apps, lets you select video
Don't want to install that smartphone app? With Google, you may not have to
CNET - by Richard Nieva
The search giant is experimenting with tech that lets you use apps without downloading them. It's part of Google's plan to keep its crown when it comes to mobile search.
Condoms
Durex announces condom emoji to keep your texts steamy
TNW - Bryan Clark
There’s no shortage of emoji that insinuate sex. That’s a good thing because, as it turns out, 18-25 year old’s would much rather talk about sex in a text message and often through the use of emoji. Have
Enterprise Apps Are Now Consumer Apps -- And Vice Versa
Forbes - Adrian Bridgwater
There’s a change happening in the way we use our software applications, or ‘apps’ if you prefer. Users are starting to depend upon more of the enterprise-level applications they are familiar with in the
50 is the new 42: technology is making brains of middle-aged younger
The Telegraph - By Sarah Knapton, Science Editor
The increasing mental demands of technology is making older people sharper than previous generations, scientists have shown 50 is the new 42, scientists have concluded, after discovering that the brains
The American Teenager in 2015
TIME
Story by Victor Luckerson At Briarwood Christian High School, the boys’ bathrooms smell like blueberries. Many of the Birmingham, Ala., school’s …
25 Predictions For What Marketing Will Look Like In 2020
fastcocreate.com - About the author Jeff Beer is a staff editor at Fast Company, covering advertising, marketing, and brand creativity. He lives in Toronto. More
By Jeff Beerlong Read Just as technology and consumer behavior will evolve in unpredictable ways between now and 2020, the ways marketers react to–or …
It's All About Context
shopperculture.com - Casey Schoelen
As shoppers and consumers become increasingly overwhelmed with commercial messages, the struggle for an authentic brand connection is very real. In …
Omnichannel vs Multichannel and the Store of the Future
getelastic.com
en_US article You can't attend an ecommerce conference without one or ten sessions on "omnichannel" on the agenda. Like big data, it's a buzzword that …
How to Map Your Customers’ Path to Purchase
multichannelmerchant.com
Selling products to consumers used to be much simpler… a consumer needed/wanted an item, got in their car, drove to the store, maybe did little price …
Cooking Trends Among Millennials: Welcome to the Digital Kitchen
thinkwithgoogle.com
Millennials are bringing their I-want-to-do attitudes and their mobile devices into the kitchen. They’re turning to mobile at every phase of the …
Walmart's New System Will Buy Media for Retailer -- And Its Suppliers
Ad Age - Jack Neff
Now that digital and social media are reaching what Walmart U.S. Chief Marketing Officer Stephen Quinn calls "critical mass," the retail giant is …
It’s time for retailers to start paying close attention to social media
Business Insider - Cooper Smith
The top 500 retailers earned $3.3 billion from social shopping in 2014, up 26% from 2013, according to the Internet Retailer's Social Media 500. That is well ahead of the roughly 16% growth rate for the
Try Gmail on your phone for email on the go
gmail.com
Why Your Business Needs a Chief Customer Advocate
Entrepreneur - Carol Roth
Opinions expressed by Entrepreneur contributors are their own. Your company’s most valuable asset doesn’t even show up on your financial statements. That asset is your customers. If you don’t have customers,
5 Personal Branding Strategies Every Entrepreneur Needs to Know
HuffPost - Catriona Pollard
Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one

Michael Harms

Magazines

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Consumedia

Flips

Facebook’s New Insights Will Help Marketers Win Auctions So More Users See Their Ads

A hot new app at the top of the App Store shows you where to find Pokémon — here's how 'Poke Radar' works

Google's Android has gotten so out of control that $55 billion Salesforce had to take drastic measures

Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell

New app Tagly bets on connecting consumers with brand content

Tesla's Reasons For Buying SolarCity Seem Tenuous

Amazon unwraps new truck trailers just in time for the holidays

My phone is finally replacing my wallet... and it's brilliant

6 Social Media Marketing Tips for Small Business Owners

Google's mobile search just got a boost from Facebook

Google Photos helps free up space by deleting images you've already backed up

This new security checkpoint could keep the TSA out of your bags

What Technology Will Look Like In Five Years

Tumblr's new GIF maker can animate any of your videos

Don't want to install that smartphone app? With Google, you may not have to

Durex announces condom emoji to keep your texts steamy

Enterprise Apps Are Now Consumer Apps -- And Vice Versa

50 is the new 42: technology is making brains of middle-aged younger

The American Teenager in 2015

25 Predictions For What Marketing Will Look Like In 2020

It's All About Context

Omnichannel vs Multichannel and the Store of the Future

How to Map Your Customers’ Path to Purchase

Cooking Trends Among Millennials: Welcome to the Digital Kitchen

Walmart's New System Will Buy Media for Retailer -- And Its Suppliers

It’s time for retailers to start paying close attention to social media

Try Gmail on your phone for email on the go

Why Your Business Needs a Chief Customer Advocate

5 Personal Branding Strategies Every Entrepreneur Needs to Know