Conrad McMurray

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Persuasion: Sometimes It's Easier To Change Reality Than People

“On any consulting assignment, you spend 20% of the time analyzing the situation and working out what to do, and 80% of the time selling the solution.” I heard this 25 years ago from a partner in one of the big consultancies, and have found it to be universally true. If you are a manager rather …

Selling

17 Books To Read If You Want To Become A Billionaire

Success is magnetic. As a species, we’re constantly studying how it happens, why it happens, who has achieved it for themselves, and how we can …

Homegrown

Venmo

5+ Power Words & Techniques for Writing More Persuasive Landing Pages

Whether you’re looking to generate leads or increase sales, having your PPC ads direct visitors to persuasive landing pages is an excellent way to …

The Psychology of Influencer Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Editors’ inboxes are daily flooded with marketing pitches: "Our product is unique!" "Our service is innovative!" "Our [fill in the blanks] will rock your world!"<p>There are so many pitches to choose from. So, the question becomes: What …

Psychology

10 Things Every Salesperson Needs to Know About Marketing | Inc.com

It's wonderful when sales and marketing are working together and finishing one another's sentences. Unfortunately, this tends to be the exception and not the rule. More often than not, the sales team see all that marketing <i>isn't</i> and often struggle to see the true value that great marketing brings to …

Marketing
Selling

Curator, Twitter's Answer to Storify, is Now Publicly Open

Earlier this year, Twitter teased Curator, its own media aggregation tool that combines select tweets and vines into an embeddable collection. Today, Curator is now publicly available to media organizations.<p>Those qualified to try out the free service can head to curator.twitter.com and sign in with …

This addiction specialist makes a compelling case for the legalization of marijuana

"The Culture High" is a feature-length crowd-funded documentary that analyzes modern day marijuana prohibition and reveals the truth behind the arguments and motives governing both those who support and oppose the existing marijuana laws. In this clip addiction specialist Dr. Gabor Mate makes the …

Cannabis

23 super-successful people share the best advice they ever received

In fact, many of the most successful leaders are where they are today because they took advice from people they trusted.<p>Here we've compiled some of the best tips that executives have shared throughout the years.<p><i>Aimee Groth and Kim Bhasin contributed to an earlier version of this article.</i>

General Motors

We spoke with the investor with the unbelievable 'magic ticket' that gives him 68% annual returns with no risk

George and his family own life-insurance contracts issued in the 1990s. These so-called cours connu, or known-price, arbitrage contracts are unbelievably generous. That's because George can switch his investments based on their closing prices during the <i>previous</i> week. So if one of his investments …

Finance

The one important thing everybody needs to understand about Google

It's not.<p>Google Search is the most important product of a very wealthy and successful for-profit company. And Google will use this product to further its own commercial ends.<p>This became clearer than ever this week when the Wall Street Journal uncovered an internal FTC report saying that Google was …

AdWords

A 28-year-old 'financial prodigy' built a hundred million dollar insurance empire that now might be worthless

Burns is now 28 and retreated to South Carolina after resigning from Southport Lane in early 2014, according to a profile of Burns and his investment from The Wall Street Journal's Mark Maremont and Leslie Scism.<p>Burns' resignation came after he checked himself into a mental health ward at Bellevue …

Burns

Welcome to SOCIALDOSE.COM

NightOwl Launches So You Can Get Drunker Better Faster Stronger

There’s nothing better than finding that special bar. The one that has your favorite scotch, or makes a mean margarita, or plays the perfect music. <i>Finding</i> that special bar, on the other hand, can be a real pain in the ass.<p>That’s why NightOwl is launching in NYC. The app works almost exactly like …

14 Secrets of Persuasive People, & More Sales Articles You Might've Missed This Week

Body Language

31 Value Proposition Examples You Wish You Had

With the average human attention span shorter than that of a goldfish, inbound marketing is a lot like speed dating.<p>When prospects get in front of …

Marketing

Twitter reveals the language of persuasion

As countless political orators have demonstrated, it’s not just what you say, it’s how you say it. Using automated text analysis, Cornell researchers …

Natural Language Processing

How to Manage Employees Smarter Than You Without Looking Like an Idiot

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>"Try never to be the smartest person in the room. And if you are, I suggest you invite smarter people ... or find a different room," Michael Dell, founder of Dell Computer Corp. once said.<p>It's a manager's job to hire the best people. If …

Employee Engagement

'Shark Tank' investor Kevin O'Leary shares the best advice he's ever received

O'Leary, an investor on the hit show "Shark Tank," briefly worked at Nabisco after receiving his MBA in 1980, but decided to build his own television production company, Special Event Television. There was a point when there was "a huge problem" with the business and his partner and cofounder Gerry …

Entrepreneurship

The Quick and Dirty on Marketing, Advertising and Branding

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In my work as a lecturer and consultant, I often meet new entrepreneurs or inventors who will instantly trash their credibility by saying something like, "My marketing strategy is to advertise online."<p>Beyond the fact that "advertising …

Marketing

The Three Things That Will Change Your Destiny Today! by Paul McKenna – digested read

John Crace resolves to follow McKenna’s instructions for a happier life, based on the latest neuro-scientific findings in the Journal of Applied Wishful Thinking<p>It’s January. You’re feeling bad about yourself. Your life is a mess, your partner hates you and you’re in a dead-end job. I feel your …

Angelina Jolie

40 quotes about life (for an optimist)

Why SEO Is Much Easier Than You Think

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Search-engine optimization (SEO) has gone through a series of evolutions over the years. Older tactics, which focused on keyword-based optimization and black-hat practices, have become obsolete, and modern strategies, which focus on user …

Local Search

Snapchat’s Pricey Ads Could Be Too Pricey

AdWeek recently reported that Snapchat is asking brands for $750,000 per day to run its new “my story” ads. Some would argue that Snapchat’s unique ad format, engagement tactics, demographics, and immediacy make for an interesting experimental advertising opportunity. Others say that $750,000 is a …

McDonald's

Firefox 35 Launches With Simplified Hello Video Chat Service

Mozilla today launched the latest version of Firefox — that’s version 35 if you are still keeping track. Besides numerous minor updates, including support for MP4 video on OS X Snow Leopard, Firefox now features a simplified version of the free WebRTC-based Firefox Hello video chat service.<p>Just …

Software

How Many Millions Should I Take From My Startup?

<i>Dear Danny, I am a young founder currently finishing a fundraising process and have multiple term sheets at absurd valuations with no expectation of offering board seats. I am trying to find ways to distinguish between these offers, and I recently heard that some of my best friends are using VCs</i> …

6 Ways To Differentiate Yourself To Beat Your Competitor

We all know that unless we’re different from our competitor, we can never expect the price we get to be more than what they get. We also know unless we show customers what makes us different, there is little reason for them to buy from us.<p>Your challenge is to differentiate yourself to ensure you …