Conor Davies-Taylor

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How Cannabis Manufacturers Tell a Story Through Their Sophisticated Packaging

Product packaging is one of the oldest branding disciplines. Now, packaging is increasingly becoming a storytelling medium, especially in a nascent …

Cannabis

Firms can't buy millennial loyalty | LinkedIn

A new study of millennials in the workplace shows that the generational cohort's loyalty to employers is deteriorating. The research, conducted by …

Managing and Motivating Millennials

Sherri Elliott-Yeary is known as the Generational Guru. This conversation distinguishes the five generations in the workplace and focuses on …

Millennial Evicted by Parents Does Most Awkward Interview Ever

3 weeks ago<p>The 30-year-old guy who got evicted by his parents was interviewed on CNN yesterday. His name is Michael Rotondo, and things got awkward …

The Definitive Guide to Working With the Millennial Species

Millennials are a humanoid form presently perplexing the professional world. Never before has such an incomprehensible and downright mysterious breed …

The Future of Marketing is Personalization, Not Interruption

Imagine a world where our experiences aren’t interrupted by ads and content we really don’t want to see—one in which we’re instead served …

Marketing

Forget Millennial Purchasing Power. Gen Z Is Where It's At

Brands haven't seen anything yet. The influence and buying power of Gen Z is mind-blowing.<p>Everywhere you turn, organizations are performing research and studies on our fascinating Millennial Generation. Businesses have worked hard to earn their loyalty and influential powers. It's been an …

Public Relations

Meta: How I Review Beer

Today, I wanted to take a step back to lay out the mentality of beer (or any) reviews in general....<br>read postThe post Meta: How I Review Beer …

Google Files Go: Everything you need to know

If you browse the Play Store, you'll come across a litany of optimization apps that claim to speed up your phone. More often than not, they're just …

The Digital Evolution: Disrupting And Elevating The Relationship Between Brand And Consumer

For years, the terms “business model” and “marketing strategy” were cut-and-dried subjects. Boilerplate implementations involving straightforward but often cumbersome approaches to business development were the norm — cold calling, billboards, knocking on doors, the list goes on. Both company and …

What does Google know about you? Here’s how to find out

Much like Facebook, Google has probably amassed a vast storehouse of data on you.<p>How vast? I downloaded my files from the platform just now (here’s …

How to Use Augmented Reality in Your 2018 Marketing Strategy

This is one of the most exciting times to be part of marketing. New technologies are changing how we approach our target audiences and existing …

AR and VR are different — y’all need to understand why this matters

One of the most anticipated launches of 2018 is the augmented reality glasses from Magic Leap, which are reportedly set to ship soon. Although cloaked in secrecy, the design and power of this product have been getting increasing hype. German media giant Axel Springer, which has been investing …

Do You Really Know What Put the Sour in Your Sour Beer?

Craft beer drinkers generally like to know what they’re drinking—just ask the guy who won’t rest until he learns exactly where the malt for his nut brown came from.<p>But if you’re into sours, there’s a pretty good chance you actually <i>don’t</i> know what you’re drinking. “Sour is a perception. It’s not a …

From Rabbit Hunt to Edith+Eddie, why short documentaries are booming

The most innovative factual films are often under 40 minutes long – and the best of this growing genre are easy to find online<p>Online distribution has offered a big boost for the visibility of documentaries, and not just feature-length ones. In recent years, the most interesting innovations in the …

Native Americans

Why Brainstorming Groups Kill Breakthrough Ideas (and What to Do Instead)

In a nutshell, they simply don't work.<p>Over a half a century ago, Alex Osborne wrote an influential book called <i>Applied Imagination</i> that opined that "the average person can think up twice as many ideas when working with a group than when working alone." Managers must have been convinced because …

Creativity

What Is an IPA? A Complete Guide to the India Pale Ale

The IPA is everywhere, but not all IPAs are the same. Learn about the 10 styles of IPA before you order your next round of beers.<p>“I hate IPAs. They’re bitter.”<p>“I love IPAs. They have so much alcohol in them.”<p>Those are the two most common things I hear people say about IPAs, and neither of them are …

Craft Brewing as a Model for Helping the Middle Class

There are other industries where the same approach should work.<p>Derek Thompson of the Atlantic has a very interesting article about the craft-brewing industry that has been receiving a lot of well-deserved attention. In an age when most industries are becoming more concentrated, beer is slowly …

Be a Craft-Beer Connoisseur: How to Find the Brews For You

GLASSES CLINK over the murmur of barside conversation. A pinball machine pings in the corner. The worn wooden bar is scattered with pint glasses and baskets of popcorn, lit by the flicker of a game on TV. On an ordinary block west of downtown Cleveland, Jukebox appears to be the classic American …

Beer

Breaking Office Walls With Augmented And Virtual Reality

These days just about anything can be composited with an AR component and the future will also see the rise of mixed reality – a combination of real …

The Importance of Humans in Digital Transformation

A few years ago, experts were trumpeting that the future is mobile, and they weren’t wrong. Some of the world’s most successful new apps and business …

The Future Of The Transport Industry - IoT, Big Data, AI And Autonomous Vehicles

Tremendous strides by innovators have resulted in some fascinating and intriguing enhancements to the transportation industry. In fact, in many ways, it feels like the future of the transportation industry is already here. These developments will cause transportation companies to rethink job …

Roads

Marvel’s Silent War: How ‘Inhumans’ And ‘The Gifted’ Prove The X-Men Can Never Be Replaced

For the last few years, the X-Men have had an unexpected archenemy. Not Magneto or Apocalypse, but still just as dangerous to Charles Xavier’s found …

Comics

A Rare Element From The Edge of The Periodic Table Is Breaking Quantum Mechanics

This is amazing.<p>There's a lot we don't know about the actinides. On the periodic table, this series of heavy, radioactive elements hangs at the …

Quantum Mechanics

Use these 4 proofreading tools to improve your content

Blog writing stands out with original topics, but taking the time to edit your articles is an important step in building an audience. You don’t have …

Revive Creator Joins OpenXR Initiative ‘to help create a truly open VR standard’

CrossVR’s Revive, the software that allows HTC Vive users to play games from the Oculus platform, today announced it’s joining one of the leading …

Filmmaker Alejandro G. Iñárritu on Breaking the Fourth Wall

The lauded Mexican director speaks to Hans Ulrich Obrist about his new virtual reality project, inspired by the experiences of refugees and immigrants<p>…

Virtual Reality

10 Ways to Use Chatbots for Marketing and Sales

Chatbots have become increasingly more important as messaging applications have become the way brands reach consumers.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Chatbots have evolved significantly in recent times, thanks to the artificial intelligence (AI) and natural …

Chatbots