Mary Aviles

14 Flips | 1 Magazine | 2 Likes | @connect4mary | Keep up with Mary Aviles on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mary Aviles”

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).<p>One of the longest-running debates in marketing is …

Loyal Brands

Why People Won't Buy Without Consulting Their Networks

PSFK Labs recently caught up with Tim Weingarten of The Hunt to talk about how to make social shopping actually social.<p>PSFK Labs recently caught up …

Most Human Males Never Retired (they just died) - The Big Picture

<i>Click to enlarge</i> <br>Source: The Motley Fool<p>“The entire concept of retirement is unique to the late-20th century. Before World War II, most Americans …

Not Just A Girl

<i>By Gabrielle. Images from Jaime C. Moore.</i><p>On the occasion of her daughter’s fifth birthday, Jaime thought and thought and thought some more about the …

5 Habits Of The Most Creative People

How do the most creative people work? Bryan Cranston, Kendrick Lamar, Max Levchin, and other creatively supercharged folks share their methods.<p>What do a startup king, a social network innovator, a hip hop prince, perhaps the best actor on television, and two absolutely hilarious dudes have in …

Big Corporations Are Buying Design Firms in Droves

The significance of design in business is ballooning. Over recent years, the field has become a darling of large corporations, even those who …

14 Brands Doing it Right

Since I began this blog, about 10% of my posts have highlighted a brand whose branding and marketing programs have been, in my eyes, impressive. …

Marketing & Sales

May 2018 – Advertisers can build more transparent, partnerlike relationships with their media agencies by taking four steps.<p>April 2018 – Government …

Whole Foods Is Competing With Traditional Stores Like Never Before

The Austin-based chain — once jokingly known as "whole paycheck" — is increasingly benefiting from economies of scale, meaning that things get cheaper when it buys in larger quantities, as Kyle Stock points out in Bloomberg Businessweek.<p>With lower prices and more sales, Whole Foods has been able to …

Nest buys MyEnergy, giving users more data on power usage

MyEnergy has built a national user base with an online tool designed to give people a better way to track their power usage and bills.<p>Nest, makers of the Learning Thermostat, said Tuesday that it has bought MyEnergy, a move geared towards helping customers and utilities alike get a better handle on …