Concentric Campaigns

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What is an algorithm?

By now you've probably heard a phrase similar to, "An algorithm controls your news feed," at some point in the last 10 years or maybe even the last …

Bitcoin: What It Is And How It Works

Demystifying the cryptocurrency<p>What Is Bitcoin?<p>In 2008, a programmer issued a white paper in which he argued that we need an Internet currency not subject to the fees and permissions of third-party intermediaries. So he came up with the digital equivalent of cash online, a system that lets …

Bitcoin

Why We Should Expect Algorithms to Be Biased - MIT Technology Review

Technologies driven by algorithms and artificial intelligence are increasingly present in our lives, and we are now regularly bumping up against a …

Artificial Intelligence

Even algorithms are biased against black men

A study on offenders in Florida refutes the notion that computers are more objective than people<p>One of my most treasured possessions is <i>The Art of Computer Programming</i> by Donald Knuth, a computer scientist for whom the word “legendary” might have been coined. In a way, one could think of his magnum …

Computer Science

Two-Thirds of Senior Marketers Say This Is the Next Big Thing

Common wisdom tells us that we “stumble upon” some of the best things in life: a rare copy of a classic novel in a quirky, small-town bookshop; a …

Marketing

What Data Do You Need in Order to Guide Behavioral Change?

This is an exciting time for the health care field, as its aspirations toward value-based payments and behavioral responses to chronic conditions …

Digital Health

Small Startups Target Big Data Leaving Enterprises Wanting More

Big Data, Big Data, Big Data. Know any trendier term? I don’t.<p>As the digital age progresses and more information becomes accessible, it is only natural that new methods of accessing, analyzing and understanding this data will need to be developed.<p>Enterprises are constantly seeking new ways to …

Big Data

42 Creative Analogies To Provide You Perspective on Analytics

From Legos to Love Songs, Muppets to Movies — covering Strategy, Perspective, Experimental Design, and so much more…<p>Just over six months ago, …

101 of the Most Fantastic Interactive Infographics You’ll Love

If you have a ton of data and you want to tell a good story, interactive infographics are a fantastic tool. They entice your audience to explore the …

Data Visualization

People have trained a LinkedIn algorithm to be awful

Picture this: over happy hour suds in a generic Irish pub, a man wants a cheap laugh to endear himself to his colleagues. He unholsters his iPhone, opens LinkedIn, and types a two-word prompt. The app thinks for a moment, then loads an ordinary profile page belonging to a middle-aged man. In his …

Owens

Post Ratio Landing Page

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Three things you should know about big data and analytics

Technology<p>The terms "big data" and "analytics" are widely used but often are not clearly defined. The explanations presented here will help managers …

Big Data

What is Big Data? A super simple explanation for everyone

The term “Big Data” may have been around for some time now, but there is still quite a lot of confusion about what it actually means. In truth, the …

Big Data

What Is The Future Of Machine Learning?

<i>This question originally appeared on Quora: What does David Karger think about the future of machine learning?</i><p><i>Answer by David Karger, Computer Science Professor at MIT, on Quora</i><p>I think that the long-term future of machine learning is very bright (and that we will ultimately solve AI, although …

Machine Learning

Gartner Predicts Three Big Data Trends for Business Intelligence

Big data has given businesses a window into valuable streams of information from customer purchasing habits to inventory status. However, internal data streams give only a limited picture, especially with the growth of digital business.<p>Three trends Gartner has identified <i></i>describe information’s …

The top 3 directions predictive analytics will take in 2015

Ironic really… I’m a futurist, making a prediction about predictive analytics. So, what does the future hold for big data and the growing field of …

Spark fires up near-real-time big data

With the “next big thing” in IT there inevitably comes a time when user experience falls short of the hype. So it is with big data and its promise of …

How an algorithm could help spread HIV information among homeless teens

"Algorithm" has become a dirty word. While many websites and social networks set up algorithms to anticipate and meet their users' needs, they also …

The Moral Hazard of Big Data

If you are a person in America, then there are equations trying to learn more about you. Some of these equations work for private companies and some …

Blackbox

Can We Actually Confront Data Quality With Business Intelligence?

Similar to years past, data quality may yet again win the superlative award for the most discussed topic in the business intelligence industry. …

Why Smart Data Is So Much More Important Than Big Data

I'm officially sick of the term "Big Data." Marketers have access to lots of data—got it. However, Big Data in and of itself doesn't sell more …

How To Curate Content Like A Pro: 8 Lessons (Examples Included)

<i>Editor’s note: A new version of this post is now available.</i><p>Content <b></b>curation taps into the power of existing owned, social, and third-party media to …

How To Turn Customers' Data Into Insight

We watched, we made our thoughts known on social sites, and winners and losers were declared not only on the field, but also for the TV commercials during Sunday’s Big Game. Advertisers paid an amazing $4.5 million for just 30 seconds of airtime, up $500,000 from 2014.<p>The why is easy: the game …

12 Steps for Analyzing Unstructured Data

Here are 12 tips for analyzing unstructured data, but traditional data scientists should acquire new skills as well.

When to Check on Your Marketing Metrics: A Simple Guide

New algorithm can separate unstructured text into topics with high accuracy and reproducibility

Much of our reams of data sit in large databases of unstructured text. Finding insights among emails, text documents, and websites is extremely …

Why Big Data Could Lead To More Risk Taking In Advertising

As we are about to worship at the altar of advertising creativity this Sunday during the Super Bowl, let’s reflect for a moment on the most essential element of creativity – risk taking.<p>Thirty-one years ago, Apple and its agency Chiat/Day took a huge risk by attempting to define the Super Bowl …

Why learn about algorithms?

Recently, we’ve been running a skill amnesty. The idea is that people can nominate a few skills they feel they’re lacking in (or not as good at they might hope) and then be matched with the relevant teacher. Classes have included: git, JavaScript, CSS, Python, Comparing Algorithms and more.<p>I …

Why Cloud Databases Are In Your Future

The cloud has gotten pretty complicated—and crowded. There are more new “as a service” offerings popping up lately than reality TV shows.<p>Yet, one of those offerings in particular has a great shot at becoming an enterprise staple, and a long-term platform for IT innovation—database as a service. …

Databases

Most Strategically Important Technologies, According to CEOs

<b>Notes</b>: Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their …