Colleen Pence

22 Magazines | 4,028 Articles | 23,648 Followers | 81 Likes | @colleenpence | Writer. Social media consultant. Mama. Parrothead. Foodie who can't cook. Lover of: beaches, food, books, adult sips, hot tech, cool bags, nonprofits, and San Antonio mom blogs.

How To Find Your Most Popular Tweets and Retweet Them in Buffer

Do you ever feel like your Tweets are being pushed down stream by the fire-hose of content that gushes down the Twitter pipeline? Truth of the matter …

Digital Marketing

5 Growth Tactics for More Instagram Followers

Instagram has become one of the most important social networks around. Models have launched careers, and companies have built huge customer bases …

Digital Marketing

5 Ways to Grow Your Instagram Following and Build Community

What’s the secret to building a thriving community on Instagram?It’s not exactly an easy question to answer. But I’m sure you follow an account that …

Digital Marketing

How Companies Will Use Social Media In 2017

2016 brought the "reachpocalypse," and much else besides. Here's what comes next for the embattled world of social media.<p>Let’s travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the …

Digital Marketing

Blogging Report: Conclusion

the conclusion<p>Blogging is still what powers the growth of small online businesses<p>Over 850 bloggers spent more than twenty minutes each telling us …

Small Business

5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017 | SocialTimes

In trying to make sense of how influencer marketing will evolve over the next year, one of the most intriguing insights could be found in considering …

Marketing

Study: How different generations join online tribes

BOSTON: Tribes are more than a group of people with a shared interest. For many, tribes create tight-knit communities that encourage a sense of …

Public Relations

Six Tips From Facebook for Using Silent Video Better

Most Popular<p>Video dominates both Facebook's newsfeed and its advertising space, clocking up more than 100 million hours of views each day.<p>But moving …

Facebook

How to Create a Social Media Content Calendar for a Year

Want to deliver quality social media content for the next year? Interested in planning your social posts in advance? A content calendar helps you …

Digital Marketing

Social media wars

If you are still conditioned to think of traditional media, when it comes to "information wars," think again. Print media’s relevance is definitely …

What is the Impact of Social Media on Your Marketing

The relationship between a brand and consumer has changed dramatically thanks to the impact of social media.<p>It has given immense control and power to …

Digital Marketing

Why You Should Switch to an Instagram Business Account

Instagram recently started rolling out business profiles, and Constant Contact’s account was lucky enough to gain access to the new features last …

When every moment of childhood can be recorded and shared, what happens to childhood?

Published on December 7, 2016<p><b>The boys in the YouTube videos</b> always land their bottles perfectly upright. Max Cole has spent hours studying their routine, and now, his own viewers are waiting: Empty half the blue juice. Hold the Powerade bottle by its cap. Flip it into the air and–<p>“Dude!” Max …

Parenting

4 Ways to Dominate at Instagram eCommerce Marketing

Why are so many businesses investing in a social media platform with no clear business marketing tools? With 300 million users and no clearly defined …

Confessions of an Instagram Influencer - Bloomberg

I’ve always been well-liked. At least, I think that’s the case. I have friends, a spouse, a job, a college degree. I exercise. I get haircuts …

Instagram

Comment on 8 Social Media Tools Every Website Owner Should Use by DNN

Social content sharing is a must if content marketers desire to see a positively drastic influence in feedback and shares from their hard published …

Digital Marketing

10 Tactics to Boost Your Organic Social Media Reach

When it comes to social media reach, Facebook is always the first platform to come up in conversation. Interestingly enough, it’s also the first …

Digital Marketing

The Top Social Media Tools for Working Smarter, Not Harder

Many businesses are struggling with social media, because it takes up so much time. This is understandable considering that most businesses not only have their digital marketing to manage, but also have to keep up with all other aspects of their business.<p>We need to stop wasting time on social media …

Business

How to Perform a Successful Social Media Audit

We’ve discussed the importance of creating a social media strategy before. Having a clear plan for how your business will use channels like …

Digital Marketing

6 Steps to Host a Successful LinkedIn Group

It's easy for neglect, spammers and poor practices to devalue a LinkedIn Group. Get back on track with advice from some pros.<p>LinkedIn has been the de facto social media platform for business for some time now, and its popularity continues to grow. If you're like me, you probably log into LinkedIn …

LinkedIn

5 Reasons to Go Sherlock on Monitoring Competitors

“Eavesdropping is rude,” they say. “It’s not eavesdropping – it’s research and it’s awesome!” I yell back, because I yell when I get excited.<p>Okay, so …

Digital Marketing

Instagram To Overtake Twitter As Marketing Channel

A week just isn’t complete without some bad news for Twitter.<p>In our latest installment, eMarketer now predicts that, by next year, more marketers …

How Tailwind Tribes Can Boost Your Blog Traffic

I have long been a fan of sharing tribes. I have been in many over the years and they have contributed much to my success as a blogger. I’m still a …

Digital Marketing

Move Over Millennials: What You Need to Know About Generation C

<i>This post was originally published on Inc.</i>I’ll admit it. I’m guilty of using the M-word.I’ve thought and written a lot about millennials. As the head …

Digital Marketing

Facebook Marketing Tips for Any Budget

Believe it or not, this September will mark the 10th anniversary of Facebook being available to anyone with an email address (before that, you had to …

Why Live Video on Instagram Isn’t a Game-Changer for Marketing

Live video is finally here for Instagram!<p>It probably doesn’t affect you at all!<p>(Not much, anyway. Not when it comes to your marketing.)<p>See, when …

4 Psychological Triggers That Make People Like and Share Content

Either they truly support your cause, or they just want to look good.<p>How do you get people to like and share your content online? That's the million dollar question, right?<p>More social interaction equals more traffic. More traffic equals even more social interaction, which leads to even more people …

Psychology

Facebook Testing Business Page Templates

Facebook is testing out a new Page templates option for some users.

Web Design

How the New Instagram Algorithm is Hurting the Honest Blogger

Hello! My name is Ashley. I am a Utah mom of 4 kids, and I LOVE Instagram! In fact, I was on the wait list to get the app the day it came out, so I …

How to Use the New Facebook Pixel

Facebook recently switched from multiple conversion pixels to just one to rule them all.

Digital Marketing