Colleen Pence

4,056 Added | 22 Magazines | 81 Likes | 64 Following | 25,387 Followers | @colleenpence | Writer. Social media consultant. Mama. Parrothead. Foodie who can't cook. Lover of: beaches, food, books, adult sips, hot tech, cool bags, nonprofits, and San Antonio mom blogs.

Crisis Communications & Social Media When “It” Hits the Fan

It’s time to face the music. To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the …

Social Media Marketing

3 Keys to the Future of Social Media Marketing

Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend …

Digital Marketing

The Ultimate Guide to Snapchat Marketing

There’s a continually growing list of social media platforms that businesses should be using, and plenty of marketers agree that Snapchat is included …

Snapchat

The Ideal Length of a Sales Email, Based on 40 Million Emails

Ever wondered if it's better to write a longer or shorter sales email? Get the answer once and for all.

Everything I Know About Instagram's Hashtag Problem and Shadowbanning

A couple of weeks ago, around the middle of March, some of the accounts I manage on Instagram saw engagement drop off by over 50%. It was kind of …

Instagram

Best iPhone camera, photo and video editing apps (2017 edition)

The best camera is the one you have in your pocket right now, the old adage goes. The iPhone has been in many pockets in the past few years and it …

For Blog Posts in 2017, What's the Best Length for SEO?

<b>TLDR;</b><p><b>Size does matter, but quality matters more.</b> When you’re writing a blog post, remember that length is secondary to the quality of your post, the …

Content Marketing

Twitter will no longer count @-names in replies as part of its 140 character limit

Twitter is making your 140 characters count for more. Starting today, @usernames won’t count towards your characters within a reply.<p>In doing so, Twitter implemented some useful visual changes. For one, the person you’re replying to now shows up <i>above</i> the tweet text, which makes the presentation a …

Twitter

How To Add Links To Instagram Stories In The Latest App Update

Calling all social media mavens: The latest Instagram update is here with a bunch of cool new features to jazz up your Stories. Along with being able …

5 strategies for standardized testing survival

Standardized testing for many families is the toughest time of the school year. The pressure to perform ripples through classrooms across the country.

The 11 Most Important Pep Talks To Have With Your Teen

When you became a parent, little did you know you’d also landed the job of quasi-life coach. That’s right — you’re not just there to dish out food …

Parenting

8 shocking statistics about kids and online behavior that will make you want to have another tech talk, now.

I hate to admit it, but I used to be that parent. You know the one who proclaimed her kids would never watch TV or play on a computer, and instead …

Kids

This lawyer rewrote the Instagram Privacy Policy in child-friendly language. Go talk to your kids, parents.

We share a lot about Internet privacy and talking to kids about web safety here on Cool Mom Tech, because we’re parents too, and let’s just say …

Privacy

How to Use Instagram Stories: The Complete Guide for Business

Snapchat may have pioneered disappearing content, but Instagram clearly doesn’t plan on missing out on one of social media’s hottest trends.<p>Launched …

Snapchat

The 15-Minute Social Media Audit Everyone Can Do

The word “audit” deserves more love than it gets.<p>When I hear the word, my mind goes straight to tax season and the manila envelope crammed with …

Social Media Marketing

How To Build a Content Strategy Using a Social Media Audit

Are you looking for tools to help you analyze the content on your competitors’ social media profiles?<p>To create a content strategy that engages and …

Social Media Marketing

How to Keep Your Kids Safe by Monitoring Their Phones

How Extreme Porn Has Nearly Doubled the Number of Child-On-Child Sex Crimes

In a report by The Daily Mail, convictions of rape by those aged under 17 years old have almost doubled in just four years in the UK. A …

Shorter, off peak posts will increase Facebook engagements, report suggests

The use of video, keeping posts down to 50 words and posting during off hours are some key ingredients to more consumer interaction with Facebook …

Facebook

7 Things We Wish the Tourism Industry Knew About Instagram

It’s no secret Instagram is a powerful social media tool for destination marketers. With over 600 million Instagrammers, the possibilities to create …

Pinterest and YouTube Release New Features, as Facebook Presents New Ad Policy

Lens is a tool inside the Pinterest mobile app that uses machine vision to detect objects, allowing users to point their phone camera at food, …

Facebook Takes Steps to Improve Advertising Data After Criticism

Facebook said on Friday that it would agree to an audit of information it provides to marketers and provide them with new, more precise measurement data, less than two weeks after Procter & Gamble, America’s biggest advertiser, criticized the lack of transparency provided by digital ad …

Advertising

Instagram will soon let you share multiple photos in one post

Albums are part of the latest Instagram beta on Android<p>Multi-photo Instagram galleries are finally coming soon — and for everyone. Currently, only advertisers have the ability to publish several photos in a single post, which users can swipe through horizontally. But inside the latest beta release …

Instagram

How to run a social media promotion and not go to jail

Running a promotion on social media is an effective way to drive in-store or web traffic, customer acquisition and sales. While you’re probably …

How to Block Political Posts on Facebook & Survive 2017

How to Block Political Posts on Facebook & Survive 2017 is a post by Josh Smith from Gotta Be Mobile. Learn how to survive the 2017 political chatter …

How to Increase Facebook Fan Page Engagement

Do you know what frustrates me more that anything? Having a Facebook page for my blog and my posts hardly reaching anyone. I currently have almost …

How To Find Your Most Popular Tweets and Retweet Them in Buffer

Shares 860<p>Do you ever feel like your Tweets are being pushed down stream by the fire-hose of content that gushes down the Twitter pipeline? Truth of …

Internet Marketing

5 Growth Tactics for More Instagram Followers

Instagram has become one of the most important social networks around. Models have launched careers, and companies have built huge customer bases …

Social Media Marketing

5 Ways to Grow Your Instagram Following and Build Community

What’s the secret to building a thriving community on Instagram?It’s not exactly an easy question to answer. But I’m sure you follow an account that …

Social Media Marketing

How Companies Will Use Social Media In 2017

2016 brought the “reachpocalypse,” and much else besides. Here’s what comes next for the embattled world of social media.<p>Let’s travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the …

Social Media Marketing