Colin William Gallagher

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Nielsen Says Total Audience Measurement Is Coming ‘by the End of the Year’

Like winter on Game of Thrones, total audience measurement is coming—and soon. That was Nielsen's mantra during the company's "Measuring the Total …

Advertising Industry

Trans-Pacific Partnership Agreement

What Was the Trans-Pacific Partnership Agreement (TPP)?<p>The Trans-Pacific Partnership (TPP) was a secretive, multinational trade agreement that …

Facebook Adopts Traditional Buying, Measurement Tactics to Woo TV Advertisers

Facebook has 1.49 billion people that use the social network every month, and it has a lot of data about that audience that it can use to pinpoint …

Advertising

Podcast Devotees: Educated, Young and Using Mobile to Listen

Little is known about podcasting's audience, a group that supposedly offers enviable levels of engagement and prime ears for audio ads.<p>But a new …

Twitter to Give Brands Own 'Moments' in Live-Events Section

New-old Twitter CEO Jack Dorsey's first order of business is making Twitter easier for people to use. And a day after the company's co-founder …

Social Media

Apple's ad-blocking move causes big problems for retailers like Walmart

When Apple (AAPL) last week released a new operating system that permits ad-blocking extensions, all sorts of media publishers protested. But a much …

Ignore Video and Miss Out on 69 Percent of Mobile Traffic

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For years, experts have said that video marketing is on the rise, but many companies still haven’t integrated this strategy into their content-marketing mix. Some are convinced it’s not worth the effort, others believe they’ll …

Marketing

On Pinterest and Beyond, Mobile Shopping Options Are Booming as the Holidays Near

This year is already shaping up to be the holiday season of "Buy" buttons for retailers, with Instagram, YouTube, Twitter and others putting their …

Social Media

Apple’s brilliant assault on advertising — and Google

For their iOS 9 release, Apple not only permits, but actively encourages developers to make Apps that remove advertising and tracking from the web. …

Death of Europe’s ‘Safe Harbor’ Rule Could Mean Chaos for U.S.-Based Global Marketers

Tech giants based in the U.S. like Facebook, Google and Twitter are about to face data-based headaches in Europe.<p>Today, the Europe Court of Justice …

Advertising Industry

Google Goes For 100% Ad Viewability

Google will introduce 100% viewable ads in the next few months, bringing all campaigns bought on a CPM into view across the Google Display Network …

Ad Blocking

comScore, Rentrak To Merge, Take On Nielsen

Making a major move for new digital and traditional media measurement services -- as well as amping up competition with Nielsen -- comScore is buying …

Advertising Industry

Why AOL's Tim Armstrong Says Advertising Is About to Get 'Exponentially More Expensive'

If marketers are surprised today by how much more automated ad buying costs than traditional methods, they have a new state of shock and awe ahead of …

Pros & Cons of Responsive Landing Pages For SEM

Columnist Abraham Nord explores the benefits and disadvantages of one of the more common technical configurations for mobile sites: responsive design.