cole_ingram

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3 Steps to Identify Blog Topics that are Relevant to Your Audience

If you're reading this post right now, chances are that you have experienced this (or know someone who has): <b>You have the deadline of a blog post</b> …

What Can SEOs Do That No Other Marketer Can? | SparkToro

I recently read an article by George Nielsen on SEJournal entitled What are SEOs Even Good At Anymore?<p>It struck me that this is a topic about which …

Instead of Keywords, Nearly Everything is (Not Provided)?

Google's recent announcement that it will be obfuscating all keyword referral data going forward has created yet another occasion for (and perhaps …

The Content Marketing Show Round Up - May 2013

Friday saw more than 1000 marketers attending the Content Marketing Show in Logan Hall at the Institute of Education in London.<p>This was my favourite …

Getting started with structured data

Penguin 2.0 Resources, Tips & Insights

Alright, you’ve already heard about the recent Penguin 2.0 update but what are you going to do about it? Do you have any reasons to be worried? Do …

Mastering PPC: How to Use Google's New Keyword Planner

Conducting Market Research Before Investing in Tactical Execution - Whiteboard Friday

The phrase "look before you leap" has never been more true! Before you start investing in tactics, it's important to do your market research. Many …

5 Excel Skills Every Marketer Should Know

One question I get asked a lot is this: what Excel skills are most important for marketers to learn?I have whittled that interminable list down to …

Content Marketing DOs and DON'Ts

While everyone's definition of content marketing is a little different, the execution side of this marketing channel has much more definitive best …

How to Move Rankings Up On Older, Existing Content - Whiteboard Friday

Many owners of established, older pages are facing a similar issue: they've been ranking decently for a keyword for some time, but they want to move …

Introducing "x-default hreflang" for international landing pages

article<p>The x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is the …

The Secret Recipe for Viral Content Marketing Success

Let's assume you know the basics: <b>content marketing is one of the best ways to engage</b> with audiences and potential customers online. It is useful for …

The Ultimate Guide to Multilingual and Multiregional SEO

Most everything you need to know about multilingual and multiregional SEO is listed in this post. So even if you are a first timer, now you have a …

Dusting The Website For Spring: Optimization and SEO Cleaning

Spring is here, so why not put some spring cleaning actions through on your website?<p>With that said, I'm going to get straight to the action items. …

Fixing the Broken Culture of SEO Metrics - Whiteboard Friday

As SEO continues to evolve, the metrics that indicate success continue to change with it. However, many of our client's needs don't seem to be …

The Difference Between Penguin and an Unnatural Links Penalty (and some info on Panda too)

Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering …

7 Landing Page Tests You Can Run Tomorrow!

For many years, I’ve been participating in sessions/panels in which I critique PPC landing pages volunteered by audience members. As crowds go wild …

Google Category Tool Updated To Include new Places for Business Dashboard Categories

We have upgraded the Google Places for Business Category tool and added our categories from the recently released, new Google Places for Business …

How To Start Marketing Your Business (A 3-Month Plan)

Filed in MY BEST POSTS, Small Biz Marketing by Matt McGee on April 12, 2013 • 27 Comments<p>You just launched your new small business. Congrats!<p>But now …

5 common mistakes with rel=canonical

How to Build a Content Marketing Strategy

Link building has fundamentally changed. Many types of link building activities that have previously been effective are now either short-term …

Public Relations For SEO: How To Pitch Journalists

A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running …

Public Relations For SEO: The Complete Guide

This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged …

Public Relations For SEO: How To Target Journalists

A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running …

33 Link Building Questions Answered

<i>This is a follow-up post to my</i> <i>Link Smarter, Not Harder Mozinar</i> <i>from last week. There was a great turnout and more than fifty questions asked. Thank</i> …

Internal Linking Strategies for 2012 and Beyond

Last Friday, I did a Whiteboard Friday called "Smarter Internal Linking." If you have not yet watched it (I do show some graphs and stuff, so you'll …

How Search Retargeting Is Bridging The Gap Between Search & Display

Search Retargeting bridges the gap between search and display, allowing marketers to make more efficient use of their display advertising spend.