Cody Katz

6 Flips | 2 Magazines | 2 Following | @codymkatz | Keep up with Cody Katz on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Cody Katz”

The Internet’s next victim: Advertising

What the story of AdBlock Plus tells us: The online economy is broken, and won’t be easy to fix<p>"Everyone agrees that advertising on the Internet is broken," says Till Faida, CEO of Adblock Plus, creator of by far the most popular ad-blocking software on the Web.<p>The soft-spoken German, visiting the …

Baby Boomers buy more cars than young generations

Last year, Dave Rodham bought two Ford Mustangs - a red one because it looked cool and a white one with a big V-8 engine because it sounded cool. They were his 50th and 51st car purchases.<p>"I have to have a new car every year and a half to two years," said the 63-year-old, of Virginia Beach, Va., …

What will CRM look like in 2015?

Advertisement<p>40 Comments<p>When I joined Salesforce.com in 2002, the question was, why isn’t enterprise software as easy to use as Amazon.com? That …

Marketers, These Eye-Popping Stats Will Make You Stop Chasing Youth, Start Courting Boomers

Baby boomers control 70% of American’s disposable income, yet only 5% of advertising is geared toward their age group. Why? Read on for more compelling numbers, and the ideas behind them.<p>In 1963, Pepsi-Cola kicked off a TV, radio, print, and billboard campaign that made advertising history.<p>Pepsi …

Who are the Millennial shoppers? And what do they really want?

Introduction<p>Myth #1: It’s all about online shopping<p>Myth #2: Loyalty is lost<p>Myth #3: Social networks<p>Social media adoption<p>Becoming …