Cody Hutchins

5 Flips | 1 Magazine | @codyhutchins9 | Keep up with Cody Hutchins on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Cody Hutchins”

Building Your Brand's Warmth and Competence

2 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you want more customers, you need to get warmer.<p>It turns out customers stereotype companies the way they stereotype people. We want a combination of warmth and competence from our brands, just like we do from the people …

Stereotypes

A call for 'responsible' entrepreneurs

Unilever CEO Paul Polman, whose consumer-products firm is often named as a top "sustainable" company among the multinationals, said in a National …

Disconnect between profit maximisation and social innovation

If social innovation is changing how companies do business, there will need to be new ways of measuring success.<p>One of the strongest messages that came out of the Guardian Sustainable Business workshop last week was the disconnect between the profits-obsessed myopia of the corporate world, and the …

What's the bottom-line case for sustainable business?

“I believe that business has this wonderful opportunity to change the world for the better. Not because we must, but simply because we can.”<p>That was …

Tweet Naked

• <b>Author:</b> Scott Levy<p>Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites …