Ben Cole

227 Flips | 1 Magazine | 3 Following | 303 Followers | @codetweaker | conversion rate optimisation ninja and omni retail specialist

The Complete Guide to Website Push Notifications for E-commerce

Website push notifications are clickable messages that are sent by a website to their subscribers’ browsers. They work very similarly to mobile app …

Marketing

Conversion Rate Optimization Techniques: The Complete List

This is the most comprehensive list of conversion optimization techniques on the planet.Whether you run an ecommerce site, a blog, or a brick and …

How to Minimize A/B Test Validity Threats

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. The next step is to declare the winner and push it …

AdWords

The Web-Tracking Tipping Point

We are witnessing a watershed moment on the Internet — with Apple’s content-blocker announcement, the way we see and understand our users on the web is going to profoundly shift.<p>It doesn’t seem like a very big deal. Adblockers have existed on desktop browsers for years, and products like Google …

Google Analytics

Trunk Club Increased Mobile App Conversions 43% By Adding This Step

The digital shopping revolution isn’t just around the corner; it’s here. Just ask Trunk Club, an innovative retailer putting a personal, human twist …

Conversion Optimization: An Enormous List of Psychological Tactics

Welcome to a huge resource on conversion optimization.<p>Over the years, marketers have written countless articles about online persuasion. <b>So why do we</b> …

Apple Pay Continues to Gain Favor

Though some research suggests Apple Pay interest is slow to catch on among merchants, with “coolness” driving the most intrigue, other studies …

Follow The Leader: How Starbucks Is Dominating Mobile Commerce

Looking to step up your mobile strategy? Columnist Aaron Strout explains why you could learn a few things from Starbucks.

Mobile Commerce

How to Create a Hypothesis List and Get a Date, Too

As a Conversion Scientist, I used my background in Conversion Rate Optimization and Landing Pages to create the first draft of my OkCupid profile, …

AdWords

Become A Command-Line Power User With Oh My ZSH And Z

• 10 min read<br>• Coding, Workflow<p>Smashing Newsletter<p>Upgrade your inbox and get our editors’ picks twice a month.<p>With useful tips for web devs. Sent 2× a …

197 Educational YouTube Channels You Should Know About

<b>197 Educational YouTube Channels You Should Know About</b> If you don’t have a YouTube channel as an education provider, there’s a good chance you’re …

The guy who made this insane, 2,000-company marketing landscape chart is sorry

BOSTON — “I didn’t set out to scare the beejeezus out of everything.”<p>So said Scott Brinker, opening speaker today at VentureBeat’s GrowthBeat Summit in Boston’s Langham Hotel.<p>Brinker, cofounder and CTO of interactive content provider Ion Interactive, is better known as the blogger behind …

Marketing

Pinterest Launches First Third-Party Integrations With Polyvore & IFTTT

Apps

Apple Watch Sales Sink

After a glorious first week of sales following its introduction in April, sales have slid rapidly for the Apple Watch, according to data from Slice …

Apple Watch

Why our wrists could host a retail revolution

<b>Imagine having a personal helper by your side when you shop.</b><p>With the smartwatch's rise in popularity, this can now be possible.<p>Dozens of retailers …

How Top of The Funnel A/B Tests Help Determine Your Website Content

Studies show that 54% of small businesses have a challenge creating engaging content. And even the ones that don’t think it’s a challenge probably …

Marketing

Best practices for Optimizing Email marketing for Ecommerce

The Top 7 User Onboarding Tools to Grow Your Business and Improve Your Conversion Rate

Now that you’re acquainted with the user onboarding process, you may be wondering just how to get the most traction out of it. “Improving the signup …

Customers

Write High Converting Copy... Without Actually Writing

I will not levitate my pen in class.<p>There’s an episode of the Brady Bunch where Peter gets a job fixing bikes… and swiftly loses it.<p>His boss, Mr. …

Google just showed us one area where it's miles ahead of Apple

Arguably the most exciting announcement at Google I/O was the introduction of Google on Tap : A more advanced version of Google Now that can actually anticipate what you need before you ask.<p>It does this by assessing the information on your phone to pull up relevant bits of data, such as locations, …

Machine Learning

First Time User Experiences — HBO Now for iOS first time user experience The...

<b>HBO Now for iOS first time user experience</b><p><b>The good bits:</b><p>The app displays two simple, focused choices on the first screen of its app. The new user is …

Gauging Phineas: 6 Heuristics Applied to Experiment Hypotheses

<b>TL;DR</b>• In 1848, an accidental explosion caused a 3 ½-foot iron rod to pass through the brain of Phineas Gage—somehow he survived.<br>• The severe brain …

Framing

Blog

6 Ways To Use Psychology To Boost App Engagement

<i>This post originally appeared on Sinch.</i><p>Everyone is different and so are your users and customers.<p>“The most intimate digital technology festival on the planet”CNBC liked TNW Conference that muchFIND OUT WHY<p>More and more apps are starting to use psychology in their attempt to boost app engagement and …

Ikea Acknowledges It Forgot The Internet

As growth slows, Ikea’s executives admit it’s time to go online.<p>If you’ve ever found Ikea’s website too clunky, or its $99 truck delivery highway robbery next to Overstock or Amazon Prime, you aren’t alone. Once a retail revolution, Ikea’s pine- and umlaut-laden megastores have begun to see their …

Setting up Cross device tracking via User Id in Google Analytics

User id is a unique set of alphanumeric characters (like UD23ddd3432) assigned to a user so that he/she can be identified across devices/ browsers …

Measuring Viral Distribution

Explanations are explanations, promises are promises, diagrams are diagrams… but only performance is reality.<p>Let’s look at how to measure social …

Does CRO mess up SEO? And vice versa?

Rand Fishkin from Moz describes how to balance CRO and SEO to maximize your profits This article is based on the webinar we co-presented with Rand …

Goals Suck: Why Building Habits and Systems Makes Sense

<i>This post originally appeared on the Crew blog.</i><p>Even if New Year’s Resolutions aren’t your thing, a new year is always a good time to reflect and evaluate your progress in the past 12 months.<p>Have you visited TNW's hype-free blockchain and cryptocurrency news site yet?It's called Hard Fork.TAKE ME …

Motivation