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‘You have to build communities’: Inside The Telegraph’s newsletter strategy

As the pivot to paid gathers pace, publishers like The Telegraph are refining their newsletter strategies to help drive registrations, and …

Advertising Industry

Beware the Dangers of 'Drive Thru' Analytics

Cutting corners isn't the path to analytics success. Data science requires an enterprise commitment.<p>Analytics is now a mission-critical tool, yet …

Big Data

What Does It Really Take to Make Money on YouTube?

<b>Email your money conundrums, from the technical to the psychological, to</b> <b>mytwocents@nymag.com</b><p>Have you ever watched a YouTube star’s video and thought,</i> …

Marketing

Silicon Valley parents are raising their kids tech-free — and it should be a red flag

It's 9 a.m. in Sunnyvale, California and Minni Shahi is on her way to work at the Apple headquarters in Cupertino. Her husband, a former Googler named Vijay Koduri, is meeting his business partner at a local Starbucks to discuss their startup, a YouTube clip-making business called HashCut.<p>Shahi and …

Silicon Valley

The Easiest Way to Nurture Leads with Content Marketing

<i>By Brooke B. Sellas, {grow} Contributing Columnist</i>So you want to nurture leads with content marketing.Google it, and you’ll find a million and one …

Marketing

Bitcoin, l'utopie complotiste

À les entendre, le bitcoin serait notre avenir. Il nous permettrait de nous enrichir rien qu’en le détenant, et il nous serait possible de le …

Blockchain

Personal Data: the new oil and its toxic legacy under the General Data Protection Regulation

Presentation at DAC Beachcroft by PI Legal Officer Camilla Graham Wood.<p>Data Protection is not the only answer, in an era where connected devices, …

Outside Magazine increased pageviews per visit 13 percent after ditching Google AMP

Publishers have grown weary of platforms’ power over them but worry about the risk of opting out. Outside Magazine has managed to pull back without …

Advertising Industry

Segmentation And Personalization Key Strategies For The Holidays

According to a recent Zaius study, considering marketing tactics and strategies for the Holiday Season, retail marketers are overlooking omnichannel, …

Are Paywalls Working For Digital Publishers? | Articles | Chief Digital Officer

Essentially, there were two schools of thought when digital publishers began attempting to monetize their content. There were those that knew that …

Digital Advertising

‘Social is a black hole’: Commerce-focused publishers have a Facebook problem

A lot of commerce-focused publishers have hit a wall on Facebook.<p>Many publishers are turning to commerce to generate revenue in a challenging ad …

U.S. Department of Commerce

'The most promising growth prospect' – Inside Sapient, Maurice Levy's foundation for the future of Publicis Groupe

Publicis Groupe's acquisition of US-based digital marketing group Sapient for $3.7 billion may have only happened a little over two years ago, but it is already being seen as the core of the of the French advertising group's future.<p>In his last ever quarterly earnings call for Publicis Groupe, …

Advertising

Flipboard's Quest To Save Online Publishing—And Itself

With Flipboard 4.0, Mike and Marci McCue grapple with an alt-fact, ad-saturated internet using a mix of mobile tech, AI, and print-era publishing aesthetics.<p>The iPad was a futuristic gadget when it debuted in April 2010, but the apps it presented offered a rather nostalgic revival of traditional …

Advertising

Instagram Stories has emerged as a clear favorite for marketers over Snapchat

A year since Instagram launched its Snapchat clone, Instagram Stories, marketers seem to have settled on a clear favorite.<p>Instagram's pure scale, evident in its reach, targeting and retargeting capabilities, has made it an attractive bet for brands, who have been moving "millions of dollars" to run …

Snapchat

The ‘demonetized’: YouTube’s brand-safety crackdown has collateral damage

This past May in New York City, YouTube held a summit for its top 100 or so video personalities, individuals and networks. It was a chance for these …

Internet

Conde Nast's Branded Content More Effective Than Traditional Advertising

A new neuro-science study commissioned by Condé Nast found its branded content was more effective than traditional video advertising on YouTube and …

Advertising

4 Digital Ad Inflection Points Marketers Can't Ignore

The past two years have resulted in brutal turbulence for retailers who face a continuing threat to their brick-and-mortar business, increasing …

eCommerce

8 Reasons Why Your Content Goes Down The Toilet Drain Every Time You Hit “Publish”

Publishing high-quality content is an important part of developing a successful website. Not only does it help to attract viewers to your website, …

Marketing

8 Calls to Action that Initiate New Relationships with Customers and Collaborators - Copyblogger

I know. I know. I know.<p>“Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution …

Marketing

How to Build an Online Community

In the digital marketing world, more and more brands are now geared towards building a community. A community is a group of people engaging, sharing, …

Marketing

Revealed: the more time that children chat on social media, the less happy they feel

Perhaps Facebook should carry a health warning. A study has revealed that the children who spend more time on online social networks feel less happy in almost all aspects of their lives.<p>The research by a team of economists at the University of Sheffield, to be presented at this week’s Royal …

Social Media

Pokemon GO : 84% d'utilisateurs en moins depuis juillet 2016 aux USA

Le nombre de joueurs de Pokemon Go a drastiquement baissé depuis la sortie du titre l’été dernier. Mais selon Niantic, 65 millions de joueurs partent …

A Small-Business Guide to Facebook Advertising (Infographic)

Facebook is one of the most effective marketing tools today.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company.<p>One of …

Small Business

4 ways to make money from your YouTube Channel

How do YouTubers actually make their money? The immediate assumption is that Google throws dollar bills at them. No. However, they do get a …

YouTube

How I live: My finite news system

<i>This post is part of a larger attempt to share my personal “systems” that help me organize my life. I’m no expert, but by sharing my system, I hope</i> …

How New York magazine is growing commerce revenue

New York magazine has been giving its print subscribers shopping recommendations for five decades. But when it turned the print feature into a …

Advertising Industry

Google Analytics: How to Analyze the Behavior of Your Site Visitors

Do you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help? To explore how to …

Analytics

7 Tools That Make Interactive Content Creation Easy

Engage your audience and customers with these simple and fun-to-use tools.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Interactive content is fast becoming the go-to strategy for the biggest brands in the world. According to a survey by Content Marketing Institute, 53% of marketers …

Infographics

Advancing Your Marketing Strategy: The Difference A Difference Can Make

Let’s say you work out at the gym regularly. Every time you go, you do more reps – improving your stamina, but still not helping you reach the next …