CMSWIRE

The Top Articles from CMSWire this week. Digital Experience, Digital Marketing, Digital Workplace, Information Management and More.

By CMSWire

CMSWire
G Suite
Careful What You Say in G Suite, Slack Offers Integration With Salesforce and More News
cmswire.com - David Roe
If you’ve always been nervous about putting confidential information, or even criticisms of company policy or workplace leaders in writing, then a …
2 days ago
CMSWire
Venture Capital
Pendo, Algolia Crack $100M in Funding, SAP Names New CEOs and More CX News
cmswire.com - Dom Nicastro
It was a good week for $100M cash infusions for two software companies. Algolia raised $110M in funding, and Pendo netted $100M. For Algolia, a search …
2 days ago
CMSWire
Marketing
Integrations Keep the Data Flowing and the Marketing Relevant
cmswire.com - Maria Braune
If you’ve ever been to Paris for more than a couple of days, it’s possible you heard about, or even visited, its vast city sewer system. It's an old, …
2 days ago
CMSWire
Marketing
Martech Management: You Don't Have to Go it Alone
cmswire.com - Anita Brearton
Last week I spent time with a newly hired marketing technology team inside an established B2C brand with $2 billion in annual revenues. The two …
2 days ago
CMSWire
Customer Experience
Data Management Is the Key to Success – or Failure – in Customer Journey Orchestration
cmswire.com - Mark Smith
As data collection methodologies have grown in sophistication and reach, it’s become much easier for marketers to capture data with every visit or …
2 days ago
CMSWire
Employee Engagement
Why Employee Experience Is the New Customer Experience
cmswire.com - Rachel Lane
Happy and engaged employees create better experiences, which leads to more satisfied and loyal customers and, ultimately, brand and company growth. A …
3 days ago
CMSWire
Marketing
Leap Into the Future: Shape Customer Journeys With Context
cmswire.com - Lisa Loftis
My favorite marketing book, one I re-read every few years, was written in 1999. No, that date isn't a typo. It was 1999. The internet was entering …
3 days ago
CMSWire
Content Management
How to Categorize the Web CMS Marketplace
cmswire.com - Tony Byrne
The web content and digital experience (WCM) marketplace is highly fragmented. That's analyst-speak for: you'll find a hell of a lot of WCM vendors …
3 days ago
CMSWire
Africa
From South Africa to the Netherlands: A Firsthand Take on Startup Ecosystem Disparities
cmswire.com - Natan Pollack
As a proud South African and entrepreneur, I have heard the above buzzwords many times. But are they true? Is the African startup environment …
3 days ago
CMSWire
Big Data
Why Business Intelligence Has a Role in the World of AI
cmswire.com - David Roe
In all the discussion about artificial intelligence (AI) and its place in the enterprise, the role of business intelligence (BI) and what it can do …
3 days ago
CMSWire
Science
How to Leverage Data Science to Capture the Fickle Consumer
cmswire.com - Richard Cook
Loyalty is complicated — and when it comes to the relationship between brands and consumers, it has become increasingly challenging to attain. But …
4 days ago
CMSWire
Marketing
CMOs Share Ways to Save Money as Martech Investments Decline
cmswire.com - Dom Nicastro
Chief marketing officers remain hopeful that their budgets will increase in 2020, but numbers don’t lie. According to the Gartner CMO Spend Survey …
4 days ago
CMSWire
Security
Your Vendor's Weakest Link Is Your Biggest Nightmare
cmswire.com - Kristina Podnar
Have you been enjoying all of that restful sleep you’ve been getting since you established a digital policy program for your organization? Well, get …
4 days ago
CMSWire
Customer Experience
Move Beyond Surveys to Gain a Full View of Your Customers
cmswire.com - Fabrice Martin
A whopping 98% of Fortune 500 companies leverage SurveyMonkey to take a pulse on customer feedback. But while fairly simple and inexpensive to roll …
4 days ago
CMSWire
Customer Experience
Sav Khetan: ‘Un-Silo’ Your Data Foundation to Enable Personalized Digital Experiences
cmswire.com - China Louise Martens
Sav Khetan enables organizations to unlock the full potential of their first-party customer data, which, all too often today, still resides in …
4 days ago
CMSWire
Customer Experience
7 Challenges Holding Back Your Intelligent Content Programs
cmswire.com - Dom Nicastro
Many organizations seem to stall when trying to leverage intelligent content because of the challenges with customer journey mapping and personas, …
5 days ago
CMSWire
Privacy
How Brands Can Take a Proactive Approach to Privacy and Security
cmswire.com - Judd Marcello
As a new generation of privacy laws and regulations aims to hold all parties liable for poor practices and damages, brands have uncompromising …
5 days ago
CMSWire
Customer Experience
Rewriting the Language of Customer Engagement
cmswire.com - Priyanka Tiwari
Traditionally, customer engagement wasn’t about “engaging” with customers at all. Instead, it was about deflecting and containing them, with contact …
5 days ago
CMSWire
Governance
No One Cares About Information Governance But You
cmswire.com - Joe Shepley
Information governance (IG) practitioners (and I’m one of them) tend to think the world revolves around IG. Organizations should support IG best …
5 days ago
CMSWire
Heathrow
7 Digital Skills Everyone Should Have
cmswire.com - Sam Marshall
There was a time when "knowledge worker" implied "white collar." But we are all knowledge workers now, so we all need digital skills. Sadly, few …
5 days ago
CMSWire
Microsoft SharePoint
What SharePoint 2010's End-Of-Life Means For Your Organization
cmswire.com - David Roe
It is always hard to gauge who is using SharePoint, what they are using it for and what version they are using. Anything that is known about usage …
5 days ago
CMSWire
Technology
Workplace Technology Has a Downside: The Solution Is Within Reach
cmswire.com - Shawn Murphy
Americans spend on average 3.1 hours a day consuming media on their mobile device. And a Microsoft report found workers spend 6 hours a day on a …
6 days ago
CMSWire
Marketing
The Art of Audience-Driven Marketing: Stop Selling Products, Start Building Audiences
cmswire.com - Aaron Raddon
If you asked most marketers whether they were audience-centric or customer-centric, they would probably pick the latter. We’ve been conditioned to …
6 days ago
CMSWire
Innovation
Top 5 Reasons Your Company Isn’t Innovating
cmswire.com - Debbie Levitt
So many companies are focused on — if not obsessed with — finding the next innovation. Yet so few are inventing anything. “Innovation” normally goes …
6 days ago
CMSWire
Employee Engagement
To Get the Most Out of Microsoft Teams, Focus on the Employee Experience Journey
cmswire.com - Kaumil Dalal
Today’s consumers expect more, have more choice in the marketplace, and have proven willing to exercise those choices whenever a superior experience …
6 days ago
CMSWire
Marketing
5 Tips to Measure the Relevance of Your Content
cmswire.com - Kaya Ismail
You might publish content at scale, but how much of it resonates with your target audience? With vast amounts of content published and consumed each …
6 days ago
CMSWire
Customer Experience
UX Without the User
cmswire.com - Gerry McGovern
The number of user experience (UX) professionals I meet who don’t regularly undertake user research is disturbing. In fact, in many organizations, …
6 days ago
CMSWire
Marketing
Why You Need to Tell Your Brand's Story
cmswire.com - Kaya Ismail
It’s human nature to enjoy a good story. In fact, it's not just human nature — some say it's hardwired in our brains. Neuroeconomist Paul Zak posits …
October 11
CMSWire
Management
The Core Principles of Effective Internal Auditing
cmswire.com - Norman Marks
The Institute of Internal Auditors (IIA) has published a new practice guide, Demonstrating the Core Principles for the Professional Practice of …
October 11