Charissa

44 Flips | 5 Magazines | 34 Likes | 2 Following | 2 Followers | @cminty | Keep up with Charissa on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Charissa”

7 Apps You Need as a Social Media Consultant

According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, …

How to Get the Media Hooked On Your Company

With everyone's products vying for media attention, here's how to get them interested in your company.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>We all know that having a solid marketing plan is critical to successfully launching whatever you’re promoting – whether a …

Public Relations

Content Marketing vs Native Advertising Which one is More Socially Effective?

Digital Distinctions<p>Both content marketing and native advertising have been generating lots of buzz from businesses, but their methods are very …

Marketing

7 Ways Managers Motivate and Demotivate Employees

Organizations know how important it is to have motivated, engaged employees, but most fail to hold managers accountable for making it happen.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Few things are as costly and disruptive as managers who kill morale. Demotivated employees …

Employment

8 Steps to Building a Powerful Personal Brand That Will Change Your Life

Before I took these 8 steps to create my personal brand, I was in a job I hated and my career was going nowhere.<p>Before I invested in my personal brand, I was in a field I no longer liked and working for a company that didn't listen to a single one of my ideas, EVER. I was in a major career slump, …

Public Relations

What Does An Executive Team Need To Look At For Higher Marketing ROI?

When you lead a business, you have to pay close attention to how effectively and efficiently everything is running, and especially when you set aside enough budget for content marketing, you need to be sure your team uses it the right ways. It makes perfect sense: The future of your business …

Your Step By Step Content Marketing Strategy

Since content marketing is still a relatively new methodology – at least when we’re talking about digital marketing – it should come as no surprise that one of the most common searches associated with it is “content marketing strategy”. Just look at this suggested search provided by Google.<p>It’s …

Marketing

Here's how marketers are using different mobile technologies to reach consumers

Mobile marketing is getting more spotlight these days. Revenue from mobile advertising accounted for 30% of total ad spend in the first half of 2015, according to the IAB, and it's on track to account for more than one-third in the second half of the year. Despite this growth, mobile ad spend still …

6 Signs That You’re Management Material

Becoming a boss isn’t a career goal for many, but if it is for you, here are the traits you’ll need.<p>Some people are born leaders, but that doesn’t mean they want to step into management roles at work. Just one-third of employees believe becoming a manager will advance their career, according to a …

4 Digital Marketing Trends You Can't Afford to Ignore

With customers' attention increasingly divided across channels, platforms, and devices, marketers are making bold moves to engage and convert audiences.<p>I'm kicking off this shortlist of 2016 marketing trends with a prediction....<p>In the very near future, brands will rely less on traditional media to …

Taking the measure of a leader

<b>The Leadership Capital Index</b><p><i>By Dave Ulrich</i><p><i>(Berrett-Koehler, 286 pages, $39.95)</i><p>When investors eye a company, they want to be sure it has solid management. But there are no numbers signifying strong management, as there are for revenue, market share, and profit. University of Michigan business …

Want to Be a Stellar Leader in 2016? Try These 15 Leadership Acts of Greatness

In planning for the new year, don't overlook what type of leadership is needed to achieve those new goals you set.<p>With a new year comes the need for updates to your strategic plan. The business revisits its vision. New goals are set. Yet what about you? More specifically, what about your …

The One Regret Everyone Has After Starting a Business

<i>The Entrepreneur Insider network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

6 Ways to Keep From Burning Out in PR

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10 Reasons You Need an Integrated Digital, Social Media Marketing Strategy and Plan

Digital and social marketing business leaders are experiencing tremendous pressure to get online, embrace and start leveraging the social networks, …

Marketing

How To Create An Easy Content Marketing Strategy You'll Actually Use

Where do you start with content marketing? The first step is develop a plan that looks at your goals, conversion actions, key audiences and ways to reach those groups.<p>There’s no magic to creating a usable content marketing strategy.<p>It’s kind of like building a habit.<p>Actually, you are building a …

Marketing

Here's Where B-to-B Marketers Should Invest In 2016

At a recent New York City gathering of 40 senior business-to-business marketing executives of the Marketing Operations Cross Company Alliance (MOCCA), the hottest 2016 marketing-planning topics were one, people, and two, investing an incremental dollar in—you guessed it—data.<p>First, consider the …

16 Eye-Popping Statistics You Need to Know About Visual Content Marketing

Visual content marketing is one big trend you need to embrace. And for good reason.<p>One marketing trend that's impossible to ignore is the growing power and value of visual content. Just look at four of the fastest-growing social networks: Pinterest, Instagram, Snapchat, and Tumblr.<p>The way …

Samsung Gear VR Review: A Very Exciting Glimpse Into the Future

Roger Ressmeyer—Corbis<p>Alex Brandon—AP<p>Mike Fisher—AP<p>George Nikitin—AP<p>Ben Van Hook—The LIFE Images Collection/Getty Images<p>STR/Reuters<p>Yoshikazu …

The Magic Of Samsung Gear VR

Samsung Gear VR is here. The first major consumer-focused commercial effort in virtual reality is available for a mere $99. The bargain price has led to the device selling out in a matter of days and it will probably fill many stockings and sit under many Christmas trees this holiday season. I’ve …

Virtual Reality

12 books you should read to impress your boss

Not only that, it improves your vocabulary, expands your world, and generally makes you a more educated and interesting person to be around.<p>Below, 12 entrepreneurs from YEC suggest books that they themselves have loved and passed on to their employees.<p>Read just one and you'll find yourself ahead of …

Self-improvement

5 Reasons People May Not Be Following Your Leadership

There are times throughout a leader's tenure that he/she must look behind them and see if anyone is following. Are the goals that have been set being accomplished? Is the organization moving in a positive direction? Are people working together to achieve the desired outcomes?<p>Losing your influence …

Marketing To A High-End Consumer, Using The Luxury Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>40 years ago, a group of European luxury brands, famous but small at the time, decided to use the opportunity of globalization to grow significantly …

Marketing

Ecommerce Marketing Strategies: A Comprehensive Guide for Growth

“A failure to plan,” the old adage goes, “is a plan to fail.”<p>In 2018 and beyond, growing, competing, and scaling demands a comprehensive approach to …

What Are The Top Digital Marketing Trends Making An Impact On The Bottom Line?

There are loads of digital marketing tools and tactics out there – some that are bright and flashy, others that are the “new shiny object” that …