Cameron Martindale-Durning

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Make No Mistake, You're In A Relationship With The Company You Work For

In the proverbial world of business it’s rare to find someone who is single. If you were to think of a Facebook status for your company, most of us it would have it set to “in a relationship.” Sure, every now and then you might see “in an open relationship” or “it’s complicated,” but still, whether …

The Workplace

Email Marketing Essentials: A Checklist for Writing Emails That Get Opened

<i>Note from Lee: It is with great joy that I get to introduce new TopRank Marketers to our readers here at Online Marketing Blog. Ever since Brooke</i> …

Future of B2B Marketing #MPB2B

How to measure social media marketing ROI: Making metrics meaningful

Social media marketing may be one of the newer business disciplines, but as the saying goes: “you can’t manage what you don’t measure”. And if social …

6 Viral Video Marketing Tactics for YouTube

YouTube is one of the best ways to reach a target audience. It's a video search engine based on keywords from users who want to find specific videos. …

Video Marketing

50 Random Things I Have Learned About Social Media Marketing

After years of being in this industry, I have seen a lot. Changes, improvements, trends and scary little secrets that still tend to shock me even …

Ultimate List of All in One Social Media Tools

Managing all your social accounts can be a task. A few years ago an all in one social engagement tool would have been hard to recommend. Now that …

Marketing

The Top 7 Social Media Marketing Trends That Will Dominate 2015

It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here:<p>The Top 7 Social Media Trends That Will Dominate 2014 (written Sept …

Why Brands (And Agencies) Are Wasting Money With These Big Social Media Deals

Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is booming. On April 23, Facebook …

7 Tips For Young Professionals Starting A New Job

Starting your first “real” job can be nerve-racking. You’re probably excited to have landed a full-time gig–but also scared about meeting new colleagues, learning office etiquette, and making the transition from your college classrooms to your corporate cubicle (or whatever your new workspace may …

What You Should Know Before Your Next Performance Review

A few months ago in a management workshop, I mentioned that most performance reviews are a waste of time. Managers are burdened by them. People rush through filling them out, often with a stack to do at once. And the feedback gets watered down in some sort of HR-conforming corporate speak. Clearly …

How to Actually Succeed on Google+

“Our philosophy and strategy is platform agnostic, so, it can tie into many different platforms,” said Curtis Midkiff, Director of Social Engagement at the American Red Cross.<p>According to Midkiff, this philosophy is to craft a visually focused story about the Red Cross and to engage with people …

How to Rebrand Your Social Media Accounts

Remember when Moz rebranded way back in May 2013? (Seems like a lifetime ago for this Mozzer, but, alas: startup life.) Well, since then a ton of you …

7 LinkedIn Stats to Improve Your Marketing Strategy

<i>This post originally appeared on the Buffer blog.</i><p>A quick glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and what might be a surprise: <b>LinkedIn is the third-fastest-growing social network.</b><p>We at the Buffer blog …