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Daily Research News Online no. 18162 - Funds for Emerging Market Survey Tool GeoPoll

Funds for Emerging Market Survey Tool GeoPoll<p><i>November 6 2013</i><p>In the US, technology company Mobile Accord has launched a mobile survey platform called …

「Seene」革命的で超楽しい!! これからカメラは "動かして撮る、見るときも動かす" 新時代へ

ひろゆきの日本ユニセフ&アグネス叩きについてそろそろ一言いっとくか

#movidademoday 開始半年で17社の出版社と提携ーー書籍を10分で読める要約サービス「flier(フライヤー)」 は日本版getAbstractを目指す

振動で発電!スマホやゲームを持ち歩くだけで充電できるガジェット「Genneo」

IAB

Featured<p>Digital Audio’s Brand Safe Environment 08.23.18<p>Digital Content NewFronts West 2018<p>IAB Direct Brand Summit | Oct 30-31, NYC<p>What's New<p>IAB Tech …

Digital Advertising

EMarketer: Google Still Owns Mobile Ad Market, But Facebook Has Largest Share Of Mobile Display Ad Dollars

According to eMarketer, mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than half, …

Mobile Apps Are the New Network TV, Without the Ad Dollars

Researcher Flurry reported on Thursday that the audience for mobile apps has hit 58 million in primetime — 8 p.m. — a figure that rivals that of the …

Why Should Marketers Care About Mobile Marketing?

This was the simple question posed at the recent CMO Exchange Conference in Miami, Florida. Just 20 years ago, CMOs were just getting adept at computers and the internet, online shopping was a new concept, and social media, digital media, podcasts, and mobile marketing weren’t even on anybody’s …

Why more brands are rethinking their online ad strategies

As digital media consumption continues to increase – whether it be online, mobile, tablet or smart TV – it's obvious brand marketers (and their ad dollars) are following suit.<p>A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands. Though …

Advertisers Grab Third-Party Data For Tablet Ad Targeting

Advertisers prefer to use third-party online data along with first-party CRM data to target ads since they receive a higher response rate when …

Location Targeting Is Getting More Sophisticated

<b>Mobile Insights</b> <b>is a daily newsletter from</b> <b>BI Intelligence</b> <b>delivered first thing every morning exclusively to</b> <b>BI Intelligence</b> <b>subscribers.</b>Sign up for a free trial of BI Intelligence today.<p><b>Real-Time Location Data Gets Bigger Slice Of Mobile Targeting (eMarketer)</b><br>Advertisers have been excited by the …

Mobile Ad Spend Popped 111% in 2012

The Interactive Advertising Bureau (IAB) reported Tuesday that mobile advertising spending officially surged 111% percent in 2012.<p>Ballooning to $3.4 …

India's ZipDial Eyes Southeast Asia After Landing Jungle Ventures Investment

Indian mobile marketing company ZipDial is preparing to expand into Southeast Asia after it announced Singapore’s Jungle Ventures as its latest investor, joining Times Internet and 500Startups among its backers.<p>Three-year-old ZipDial uses the concept of communication via free calls, which are …

Zalora Launches iOS App in Southeast Asia Today, Already Top App in 5 Countries

For shopaholics and fans of Zalora, here’s a piece of news that will probably further strain your pockets. Zalora today officially launched its iOS …

Yahoo and Mobile Ad Network Vserv Join Forces to Target Southeast Asia

Yahoo and mobile ad network Vserv.mobi have announced a strategic alliance to help Yahoo monetize its mobile efforts throughout Southeast Asia, including Singapore, Malaysia, the Philippines, Thailand and Vietnam.<p>Vserv.mobi VP Vikas Gulati said in a statement the deal will rake in “lucrative …

Doorway to the Mobile Internet opens in Southeast Asia, a high growth market in the making

I was writing in my previous post about the "5 Key App Insights from AppsXchange Asia 2010 Event in Singapore" where I was highlighting the evolution …