Clint Balley

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5 Niche Product Packaging Trends to Elevate Your Brand

August 9, 2017 — Packaging is a critical aspect of the marketing offer, with many implications for the multi-sensory customer experience. It can …

Northern California

Your 7-Item Checklist for Choosing the Right Ecommerce CMS

It’s an open secret in the ecommerce market: ecommerce platforms offer plenty of functionality but consistently fail at content management.<p>If you …

eCommerce

Opinion: Here’s one retailer Amazon won’t kill

Tesco PLC is a great example of how you should be careful not to judge a company solely on the performance of its stock.<p>Tesco TSCO, +0.89% TSCDY, …

eCommerce

Walmart Testing Self-Scanning And Checkout By Smartphone: Yes, Again

If you’d rather not face another long checkout line at Walmart, the mega-retailer may soon have a solution for you: It has resumed tests of an app …

eCommerce

These are the secrets to excellent customer service

<i>This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here.</i><p>L.L. Bean topped the list for excellent customer service in the latest "Customer Service Champions" report from Prosper Insights & Analytics, which surveyed 6,500 consumers …

eCommerce

Costs Are Soaring: The Current State of Influencer Marketing In 2017

<i>Influencers are charging more, but is it money well-spent?</i><p>Influencer marketing is big business — and it’s only getting bigger. According to a survey …

Public Relations

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Five years ago, many social media influencers were thrilled to promote partner brands in exchange for nothing more than a few product samples. Today, the biggest names in social are raking in millions as they turn their feeds into heavily #sponsored online destinations.<p>If you're a smaller brand, …

Public Relations

Here’s your complete guide to digital marketing in 2017

This new online training tool may provide the resume boost you’ve been looking for<p>The field of digital marketing is extremely, well, vague. From copywriters to data analysts to coders, nearly any professional in the digital realm could be performing digital marketing tasks at this very moment. The …

Marketing

Everything Businesses Need to Know About LinkedIn

<i>From content creation, groups, and networking to a treasure trove of marketing data and human resources functionality, businesses can do a lot with</i> …

Recruitment

Niche marketing strategy is crucial for SMEs' success,new study says

July 20, 2017 — According to a recent study, which examined a huge swath of literature on Small and Medium Enterprises (SMEs) and their …

Marketing

Enhancing Brand Safety

With major brand safety issues raised in the last few months in digital, Snapchat is looking to gain advertisers’ trust through partnerships with …

Why Creative Awards Still Matter

Many<p>marketers and even some agency employees are quick to admit that the advertising industry invests too much time and money on awards. In an …

Facebook Debuts Additional Measurement Tools to Help Gain Advertiser Trust

In the latest move to win over advertisers’ wavering trust, Facebook will begin offering additional campaign metrics and other measurement tools.<p>The …

Marketing
Music Festivals

L2 Report Identifies Key Components to a Successful Video Marketing Strategy

NEW YORK, NY — June 29, 2017. Digital benchmarking firm L2 Inc analyzed 60,000 videos and 293 video campaigns for 201 brands across activewear, auto, …

Advertising