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How to Think Like Sherlock Holmes: Lessons in Mindfulness and Creativity from the Great Detective

<i>“The habit of mind which leads to a search for relationships between facts,”</i> wrote James Webb Young in his famous 1939 5-step technique for creative problem-solving, <i>“becomes of the highest importance in the production of ideas.”</i> But just how does one acquire those vital cognitive customs? That’s …

The Customer Support Hierarchy of Needs

Almost five years ago, I was sitting in the conference room of one of the world’s largest insurance companies, trying to push the idea of social customer relationship management to their corporate marketing team. I showed them the power of Twitter and Facebook, and painted pictures of how they …

Three Creativity Challenges from IDEO’s Leaders

People often ask us how they can become more creative. Through our work at the global design and innovation firm IDEO and David’s work at Stanford University’s d.school, we’ve helped thousands of executives and students develop breakthrough ideas and products, from Apple’s first computer mouse to …

99 Quotes on The Future of Innovation

http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven …

Innovation

Are Apple’s New Features Convincing Customers to Buy?

Barely has the hype from the launch of the iPhone 5s and 5c subsided that chatter about the iPhone 6 has begun. A larger screen size is rumored. Apple’s product innovation strategy places it on a punishing treadmill. If the company does not deliver new products or new features to the market’s …

12 tips to perfect the art of storytelling

All the best insights and advice from our last live discussion on the effective use of storytelling in content marketing Sponsored feature<p><b>Kathryn Cave, editor, IDG Connect International</b><p><b>Find the human story:</b> A lot of written material fundamentally fails because it doesn't lead with the most …

3 Myths About Creativity

Everyone is Creative<p>Do you think of yourself as creative? Or do you think you missed that gene? You admire others who paint or sculpt or write or …

Today’s Most Innovative Company: NatureBox Leverages Big Data to Build A Snack-Recommendation Engine

The company closed an $8.5 million Series A round led by General Catalyst and SoftBank Capital to accelerate growth.<p>Fresh off closing a $8.5 million Series A round Tuesday, NatureBox is poised to expand its engineering team, tap into big data to build a snack-recommendation engine, and expand its …

Nutrition

Slogans sinceros

Home identidade_visual redacao Slogans sinceros<p>Rogério Morais<p>julho 01, 2013<p>Você acha que os slogans remetem ao que realmente as marcas …

How To Decide What Ideas To Prototype

Instead of defaulting to groupthink, writes Google Ventures’ Jake Knapp, make sure you have the buy-in of the higher-ups–or you might regret it later.<p>[<i>Editor’s note: This is the fifth in a series of seven posts on running your own Google Ventures design sprint. Read the first part here, the second</i> …

Design