Claudio Urrea

72 Flips | 1 Magazine | 7 Followers | @claurrea | Keep up with Claudio Urrea on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Claudio Urrea”

What is Digital Marketing? Definitions from 9 Brand Digital Marketers

<b>Need help with Digital Marketing? Check out the services at TopRank Marketing.</b><p>Have you noticed the phrase “digital marketing” being bounced around a …

The Future Of Work: Why Social HR Matters

In 2013, organizations finally began in earnest to integrate social technologies into recruitment, development and engagement practices. In 2014, this social integration will become the status quo.<p>The digital immigrants have now caught up to the digital natives – we are now all digital citizens. …

Creating A Sense Of Urgency: Why Marketing Must Behave Like Sales

What’s the quickest way to prioritize a global marketing team and align an organization to create a culture of success? Quite simply, look at your sales team.<p>Sales departments operate under a near constant sense of urgency, which gives them an extraordinary degree of focus and the need to make …

El Director de Marketing del futuro - Foxize school

Nadie tiene la bola mágica para adivinar cómo será el futuro, pero sí que hay en el mercado profesionales con experiencia y en contacto con la dura realidad, que ya adivinan o quizás anticipan, lo que se le exigirá a la dirección de marketing.<p>Desde Foxize School queremos contribuir a la reflexión y …

The Strategist Six: This Week’s Must-Read Content Strategy Stories From Around the Web — The Content Strategist

As a full-time content strategist, I read hundreds of articles a week — maybe even thousands. (Okay, maybe not thousands.) My brain hurts. My eyes …

How To Plan A 'Viral' Video

In many ways, viral videos are an art form unto themselves, often driving pop culture while unleashing new behavioral sensibilities on a global …

Top 10 Tips For Your Digital Marketing Strategy In 2014

In 2014, organisations of all types and sizes must continue to adapt their marketing strategies to remain relevant and in front of their target …

8 Strategies for Meeting and Connecting with VIPs | The Art of Manliness

<i>Editor’s Note: This is a guest post from</i> <i>John Corcoran</i><i>.</i><p><b>Imagine for a second that you’re in an elevator.</b> The doors have just opened and the CEO of your …

9 Ways Social Media Marketing Will Change in 2014

From the decline of Facebook use among teens to Twitter's IPO, if there is one thing we know for sure about social media, it's that few trends hold …

Marketing in 2014: that Rigid Approach will Cost you

Marketing used to be a fairly straight forward profession, doable when leveraging a well defined set of competences and techniques, gaining a certain …

10 CMOs Who Are Kicking Ass (And What You Can Learn From Them)

Want to take your brand to the top? Here’s a list, in no particular order, of 10 CMOs at the top of their game and their key insights on how to be a kick-ass marketer.<p>http://uberflip.com

The 2014 CMO's Guide To The Social Landscape

Facebook. Twitter. LinkedIn. YouTube.<p>Could these four social platforms be the only ones that truly matter to marketers? If CMO.com's "CMO's Guide To …

Sean Gardner on Twitter: ""How to Create Relevant #SocialMedia Content" (Infographic) #in RT @BSocialStudio http://t.co/Y8B1TaxSHe"

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more

The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications

“Imagine you’re sitting across from a reporter at lunch. You’re telling them what you do, your story, why they should care about your product. You …

David Letterman

What’s the Endgame for Social Media?

Social media has come a long way. When my co-founder Steve and I originally pitched Hearsay Social to venture capital firms in Silicon Valley in 2009, many passed because they thought Facebook, Twitter, and LinkedIn were passing fads headed for the same fate as MySpace and Friendster. Today, 77% of …

How to Choose the Right Digital Marketing Model

Illustration by Lars Leetaru<p>Look at virtually any consumer industry and you’ll see how changes in digital technology are fundamentally altering the …

Registration - Lavylites

Blog

By Del Harvey on Thursday, 5 April 2018

Contently Raises $9M to Put Journalists to Work — In Marketing

According to Pew Research Center’s 2013 State of the Media report, the total newsroom workforce in the U.S. has plummeted by at least 28% since its heyday in 2000 (when newsrooms employed 56,400 domestically).<p>Enter Contently Inc., a New York City startup that connects professional writers with a …

From The 'Big 3' To 'Big Data:' TV Audience Targeting Comes Of Age

At a time when Madison Avenue has been consumed by the role Big Data is playing in transforming the rest of its marketing and media mix -- especially …

Google is forcing a reinvention of PR

Sam Cooke: "It's been a long, a long time coming. But I know a change is going to come, oh yes it will."<p>Lot's of great discussion around my recent …

Profit

Logic+Emotion

Social media has been good to me. It's re-defined my career, opened new doors and enabled me to make connections that would have been impossible had …

Logic+Emotion

From a media perspective—marketers like to align strategies and tactics along the lines of how things are done at scale. The popular framework goes …

Exploring the Social TV Viewing Phenomenon

The idea of TV as the “first screen” and other devices as the “second” or “third” screens is dead. Today, the first screen is whichever one a …

Jun 9, 2018<br>7:03 PM<p>Kentucky Derby and Preakness Stakes winner Justify ran into the history books Saturday, winning the Belmont Stakes in wire-to-wire fashion and completing horse racing’s Triple Crown, becoming just the 13th horse to accomplish that feat and only the second undefeated horse to do so.<p>…

Siemens AG

How Social Data Changes Everything We Know About Marketing Strategies

The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV …

The Failing State Of Content Marketing

<b>Simply put: there is too much content in too many places.</b><p>While some may contend that the <i>"cream always rises to the top,"</i> when it comes to great …