Clarissa Motta

25 Flips | 4 Magazines | 5 Likes | 44 Following | 20 Followers | @clarissamotta | Keep up with Clarissa Motta on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Clarissa Motta”

We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)

LinkedIn adds analytics, audience management & media buying solutions to its partner program

API integrations with 19 new partners are aimed at helping marketers more easily manage and track LinkedIn campaigns.

Media Buying

5 Email Marketing Tips to Try This Week

Email marketing is one of the most powerful tools an ecommerce business can use to increase sales. Depending on who you ask, email marketing can …

The Seismic Shakeup in Healthcare Marketing: Are You Ready?

Due to liability and risk concerns, marketers in healthcare and life sciences have been largely sheltered from many of the trends shaking other …

Facebook ads — effective or not?

There has been a buzz around the interwebs about Facebook ads not being very effective. Veritasium released a video on February 10 claiming proof of …

Facebook will now let Pages schedule Live Video

Live video is great and all, but it’s not very useful if most of your audience doesn’t know when you’re planning on streaming. Facebook is addressing that problem by introducing official scheduling feature for Verified pages; users can be notified about videos up to a week in advance.<p>To be clear, …

Google Focuses On Mobile-First Indexing, Adds News Fact-Check Tag

Google's shift toward mobile-first indexing, which the company hinted at last year, will finally come to fruition.<p>The search engine historically …

Fact Checking

How Facebook, Snapchat, YouTube, and Twitter count a video view

But with Facebook recently being caught out inflating one of its video view metrics, the debate around what should actually count as a video view has grown in volume.<p>Facebook, YouTube, Snapchat, Twitter, Vine, and Instagram all use slightly different methods to measure their video views, which …

Robert Galbraith

Facebook Releases Campaign Planner Ad Tool: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that …

The new consumer decision journey

For years, empowered consumers have held the upper hand when it comes to making purchasing decisions. But companies are fighting back.<p><b>The flare-up</b> …

How to Discover Engaging Content to Share on Social Media

Publishing and sharing informative, engaging content can make a positive impact on your social media marketing strategy, giving your social media …

Visual Marketing and the Future of Geolocation

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s mostly irrelevant and dated. Case in point: Once I buy a wetsuit on Amazon, the ads that find me and …

Product Marketing Vs Content Marketing: Which Is Better And Why?

Thanks to the onset of the digital era, marketing has evolved in many different directions. Traditional ad mediums like radio and TV spots are still around, presumably making money for somebody, while newer mediums like social media marketing promise substantial returns with less historical …

Shoppers more frequently buy products when they see a ton of ads

People are more likely to purchase products when brands target them with ads across numerous channels, according to a new report from Fluent.<p>These channels include television, print, and online ads, as well as newer formats such as Facebook and Twitter ads. And if a shopper sees ads for the same …

9 Data Points That Show How Marketers Are Using Snapchat

New York-based L2 researches emerging social platforms, and we asked the company to pull numbers for our June 13 cover story about Snapchat. Due to …

Dicas e segredos de curadoria digital

Alguma vez você já se perguntou como os curadores digitais navegam em meio a tanta informação e escolhem conteúdos relevantes e interessantes para compartilhar em suas revistas Flipboard?<p>Assim como os curadores de museus, os curadores digitais tem seus próprios métodos de pesquisa e são muito …

8 Smart Social Media Platform Marketers Creating Awesome Content

There is an art to planning and executing on a successful social media marketing strategy. Social algorithms are constantly evolving, new networks …

6 Important Stats on How Consumer Behavior Has Changed in the Digital Age

We all know that consumers change from year to year. It might be slight variations; it might huge, sweeping trends that alter the way businesses …

Marketing

Here's why native ads will take over mobile by 2020

<i>This story was delivered to BI Intelligence "Digital Media Industry Insider" subscribers. To learn more and subscribe, please click here.</i><p>Native ads are poised to take over the Internet, particularly on mobile.<p>These types of ads, which blend into the content around them (hence the name "native"), …

The main reason why people are not already using ad blockers should worry publishers

The principal reason why most people haven't yet switched on an ad blocker is simply because they are not aware they could block ads — a stat that should worry businesses that rely on online advertising to make money.<p>Wells Fargo Securities and Optimal.com — a startup that offers an "ethical" ad …

Facebook Ads Manager Updates: What Marketers Need to Know

Do you use Facebook’s Ads Manager to create ads? Have you noticed the recent changes? In this article, you’ll discover how to navigate the updated …

Instagram Is Now Attracting More Advertising Than Twitter

Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released …

Improving Its Ad Business Wont Be Enough for Spotify

Daniel Ek, founder and CEO of Spotify. Image Source: Spotify.<p>Global streaming music leader <b>Spotify</b> is finally growing up.<p>Having officially surpassed 100 million users worldwide, Spotify has shifted its focus to improving user monetization and revenue growth in 2016. Its efforts to build a profitable …

Google confirms ads coming to Local Pack

Yesterday, at the SMX Advanced Local Workshop, Google confirmed that ads are coming to the Local Pack. The timing and precise appearance/placement …