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How agencies integrate automation into media buying

Agencies are racing to keep up with the exponential increases in automated advertising. After initially setting up programmatic as separate …

Programmatic Pays Off Big for P&G, but Obstacles Loom

Programmatic digital media buying is delivering huge improvements in return on investment for Procter & Gamble Co., but measurement and market …

Jelli Launches SpotPlan For Advertisers, Adds Agency Partners As Programmatic Radio Poised To Grow

Jelli, a provider of programmatic platforms for the $40 billion radio industry, on Thursday announced the launch of SpotPlan for Advertisers, a …

Advertising Industry

Five Ways Marketers Can Master Native Video Advertising

According to a 2015 Forrester study, 70% of agencies and advertisers expect video budgets to increase in the next two years. Yet the problem for many …

Digital Advertising

For Marketers, Programmatic Buying Is Finally Worthwhile

The big promise of digital marketing was supposed to be unification: many channels, one message. Programmatic ad buys—executed automatically, like stock trades—were supposed to be the lynchpin that would free marketers to do smaller, faster, more niche campaigns.<p>The big promise of digital marketing …

GroupM’s New CEO Is Bringing Programmatic to Old-School Media Buying

<b>Specs</b> <b><br>Current gig</b> North American CEO, GroupM <b><br>Previous gig</b> CEO, Xaxis <b><br>Twitter</b> @Blesser <b><br>Age</b> 41<p><b>Adweek: How does your background at Xaxis help in your new</b> …

iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio

Radio advertising, one of the oldest forms of mass media, is catching up with the data-heavy industry, as ads through the crystal set boxes begin to …

Mobile Is Projected To Drive Programmatic Ad Spending

Reviewing eMarketer’s latest forecast for U.S. ad spend on programmatic media, it’s clear that mobile will be a key driver of the growth.<p>The research …

Advertising Industry

Three ways to foster brand devotion in the Age of the Customer

When audiences are fragmented, and traditional loyalty programs no longer resonate, what's a marketer to do? Columnist Mike Sands contends it all …

Loyalty

Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad

en_US<p>article<p>Partnership with location analytics provider Placed tracks which ad-targeted users actually visit, so its machine learning-created model …

The comprehensive guide to video advertising in 2016

Columnist Thomas Stern discusses best practices for video advertising across a wide variety of platforms and channels, including mobile, display and …

Advertising

German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform

Berlin-based global firm now offers ads from other networks to its clients, with targeted segmentation available through its Audience Platform.<br>Please …

Mediation

IAB releases a calculator to show how much ad spend goes to programmatic ad tech fees

Publishers and media buyers can use the tool to better understand the overall cost of ad technology in the supply chain.<br>Please visit Marketing Land …

IAB

Sensing vulnerability, Out-of-Home goes on the attack against digital display

Trade group seeks to capitalize on complexity and confusion with online display advertising among media planners and buyers.<br>Please visit Marketing …

Display Advertising

Programmatic advertising and the rapid changes in digital ad space

With all the rapid changes happening in the digital advertising space, especially around the exploding growth of computer-driven programmatic advertising, I needed a crash course to get up to speed.<p>I was fortunate to stumble on this ABC’s of Programmatic Advertising whitepaper from Marin Software, …

Digital Advertising

Programmatic is the Viagra media needs

Programmatic can turbocharge how we serve ads - and it's about more than better targeting, Norm Johnston writes.<p>To continue reading this article you …

Programmatic TV in Deutschland: Es geht erst los

Technologieanbieter, Mediaagenturen und auch Vermarkter stellen Programmatic TV eine rosige Zukunft in Aussicht. Der automatisierte Mediaeinkauf von …

Marketing

Tracking Native Programmatic, The Progress And Pitfalls

AdExchanger |Programmatic native is scaling, but the rate of progression hasn’t been rapid, according to agencies and ad tech vendors. While most …

Advertising

Programmatic Advertising: where technology and marketing converge

What is programmatic advertising? It’s a simple enough topic, that covers applied complex technology practices in the marketing industry. The term …

Mobile Advertising

Google Adds Programmatic Support For Native Ads

If someone asked you to rattle off the big buzzwords in media, it's a pretty good bet mobile, native ads and programmatic would be somewhere near the …

Bringing native ads and mobile video interstitials to DoubleClick Ad Exchange

Mobile is changing the way people experience content - including advertising. Every time they reach for their devices, they expect to find what they …

Programmatic Drives 10-15% Of NBCUniversal’s Total Digital Upfront Business

AdExchanger |NBCUniversal transacted 10-15% of its digital business programmatically during the 2015-2016 season, the company has revealed to …

Advertising Industry

Understanding Programmatic Advertising - IAB

<b>The Interactive Advertising Bureau</b>, more commonly known in the industry as the IAB delivers the most concise definitions of digital advertising …

Digital Advertising

Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season

Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever. …

Click Fraud And How To Detect It

<b>The issue of click fraud is endemic in the online advertising business, with estimates over the scale of the problem varying wildly, with some</b> …

Google Wants To Spend 60% Of Its Own Marketing Budget On Programmatic Advertising

Speaking to The Drum at the Web Summit in Dublin, Twohill revealed that Google is in the process of moving all of its campaigns, such as for its Chromecast product, over to programmatic "one by one", and is working to overcome the current limitations of programmatic, which doesn't currently cater …

(VIDEO) Programmatic Tech has Disrupted the Media Agency Model, Analyst O'Connell

NAPA, CA -- The rise in programmatic advertising has been tremendously disruptive the client - media agency relationship, with many clients embracing technology solutions in-house, says Joanna O'Connell, former Forrester analyst and now lead analyst at AdExchanger.<p>Agencies are being challenged to …

How Programmatic Media Buying Is Saving The Banner Ad

Why is it so tempting to dismiss entire swaths of the media landscape as dying or dead as Farhad Manjoo did in a piece for the New York Times earlier this month? TV is dead, Print is dead, and as Mr. Manjoo suggested, the banner is dead, proclaim technology and media reporters! The answer is that …

Programmatic Storytelling: How Programmatic Is Evolving Traditional Branding

Programmatic doesn't necessarily have to mean direct response. Contributor Dax Hamman explores some trends making this tactic suitable for branding …

Marketing