Circ

6 Flips | 2 Magazines | 2 Following | 5 Followers | @circ1 | Keep up with Circ on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Circ”

Starwood’s Crazy Facebook ROI and 5 Other Surprising Brand Reveals

The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the …

76% of second-screeners aren't looking for TV-related content: report

<b>Second screening is a fact of life in our new mobile-enhanced world. Regardless of how interesting a TV show might be, viewers will always turn to</b> …

Why Men Won’t Drink Diet Coke

Diet Coke vs. Coke Zero<p>Should Men's Products Fear a Woman's Touch?<p>HBS Working Knowledge<p>“Gender contamination” is the loaded and fascinating term coined by HBS senior lecturer Jill J. Avery to describe just how uncomfortable women and (more often than not) men become when a product they use to …

Digital Marketing Talent Report: Skills Are Inflated, Talent Is Slim

<i>New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital</i> …

Brutal Forrester Report Tells Advertisers, 'Don’t Dedicate A Paid Ad Budget For Facebook'

Forrester, the respected market research group, has just published a brutal report on Facebook based on a survey of 395 marketing executives. The conclusion: "Facebook creates less business value than any other digital marketing opportunity ... [so] ... Don't dedicate a paid ad budget for Facebook."<p>…

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