Cindy Clark

49 Added | 1 Magazine | 3 Following | 6 Followers | @cindyclark107 | Keep up with Cindy Clark on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Cindy Clark”

A Futurist Looks at the Future of Marketing (HBR Blog Network Interview)

By 2020, most interruptive marketing will be gone. Instead, marketing will be personalized, customized, and adapted to what I have expressed as my …

The Hidden Factors That Drive Social Media Behavior and Success

<b>Ego.</b> Part of the beauty of social is the ability to track just how many people deem your campaign worthy enough to share with their colleagues and …

Enhanced Campaigns: New 'Set Bid Adjustment' Button Added For Bulk Edits

To make multiple bid adjustments for locations and dayparts without having to click into each target individually, Google has added a new "Set bid …

Reports: Facebook Is Buying Social Mapping/Traffic App Waze For Up To $1B To Court Mobile Users

Facebook appears to be close to making another billion-dollar acquisition to once again ramp up its mobile efforts: according to three reports in the Israeli press at Calcalist and sister publication Ynet and The Marker (all in Hebrew), Facebook has approached Waze, the social mapping and traffic …

7 Ways to Improve Your Social Media Engagement

Shares 9K<p>Is your company’s social media as stale as last month’s bread?<p>Would you like to get more people-to-people interaction and begin a real …

Australia: Digital Landscape Briefing

This 12-page briefing, sponsored by <b>Macquarie Telecom</b>, is free to registered users.<p>Inside, it contains the latest market trends, developments, issues, …

How should you respond to awkward customers on social media?

<b>Our social media manager Matt Owen pointed me in the direction of a reasonably heated Twitter spat between Cineworld, the cinema chain, and a movie</b> …

How to Approach Content Marketing and be Poised for Success: Digital Workshop

The presentation from our second Digital Workshop webinar gives you insight on <b>how to approach a content marketing process</b> and develop a plan on how …

6 Simple Considerations For Boosting the Marketing Performance of Content

While I’ve been in New York this week for the B2B Content2Conversion conference, I’ve been reflecting on some of the most common issues I see with …

Infographic: The Periodic Table Of Google Analytics

Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new "periodic table" may prove …

Facebook Awards

The 2017 winners are in!<p>See the very best work that made us laugh, cry, love, wow and act this year.<p>Moving people requires a new kind of …

11 valuable Google Analytics advanced segments

<b>Along with custom reports (and sometiimes in conjunction with them), custom advanced segments are a great way of gaining extra insight and value from</b> …

6 Free Realtime Google Analytics Dashboards

Here is a collection of 6 free ‘Realtime‘ Google Analytics Dashboards that you can use for any website. The 6 Dashboards are as follows:<p>Realtime …

Google Analytics: Web Page Size Up 56%, Mobile Speeds Up by 30%

Google on Monday released some very interesting data via its Analytics team regarding Web page size and speed. Over the last year, the size of Web pages has increased by over 56 percent, and while access from desktops has become “only a bit faster,” access from mobile is around 30 percent …

Google On Earnings: Our Future Lies in Hardware Too

Google’s earnings have provoked mixed reactions in the major news media - Google’s core search business is under threat, said the New York Times, blow-out sales increase CNET told its readers – but one inescapable conclusion is that times are tougher when users switch from desktop to …

3 Social Media Tools That Improve the Sales Cycle

Shares 4K<p>Do you want more leads from your social efforts?<p>Did you know there are great social media tools that make the sales process easier?<p>In this …

Marketing

5 Essential Social Media Metrics to Track and How to Improve Them

“I like to go with my gut!” is something I’ve told myself many times in the past. “Yes, all those <b>other people</b> need to track their social media …

Google Analytics

Five of the best... mobile product pages

<b>Designing attractive, usable mobile product pages is a fine art that many sites still struggle with.</b><p>I feel that responsive design has been a …

Making digital and traditional marketing work together

<b>Even though it is impossible to have a conversation today with a CMO or other marketing leader that doesn’t address digital strategies and tactics,</b> …

Facebook Home: The Winners And Losers

If Facebook Home flies — and that’s a pretty big if — Zuckerberg’s freshly announced landgrab for Android owners’ eyeballs, is going to create a lot of losers. The big winner of course will be <b>Facebook</b> itself, as users who chose to install this alternative Facebook reality on their phone are …

Flipboard Adds 3 Million Users Since Launch Of Personalized Magazines, Over 500,000 Magazines Created To Date

Mobile magazine Flipboard revealed today that over half a million personalized magazines have been created on its platform since the launch of the new feature just two weeks prior. During this time, the company also added 3 million new users to its service, bringing its total user base to now 53 …

Tylr Mobile Launches An Email Inbox For Salespeople That Connects To Salesforce.com

Tylr Mobile today announced WorkinBox, a new mobile email inbox for salespeople connected to Salesforce.com.<p>WorkinBox matches incoming email with CRM data to help sales people prioritize and focus on messages from customers and prospects, access relevant information and files from CRM, and update …

10 Reasons to Boost Your Twitter Presence

Twitter recently relaunched its revamped Twitter for Business site as a way to again show businesses the power of a Twitter presence.<p>Businesses, it …

10 Social Media Problems and Possible Solutions

Small business social media is a good thing…usually. Of course, this week observers in business and technology fields got a good look at how social …

Google Plus Author Tag Feature: Business Benefits of Blogging

No, Larry Page won’t be cold calling you anytime soon. But as Google Plus continues to explode (now the second largest social network), you can …

3 Social Media Metrics Your Business Should Track

Shares 4K<p>How do you measure and manage your social media marketing?<p>Most marketers and website owners are familiar with the classic Peter Drucker …

Marketing

How to Use Twitter for Business and Marketing

Shares 8K<p>Is Twitter a part of your social media marketing?<p>Or have you let your Twitter marketing drop off lately?<p>In any case, with the latest Twitter …

Social Media

How Nike uses Facebook, Twitter, Pinterest and Google+

<b>Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing.</b><p>To find out how the sports …