Lisa C.

30 Added | 2 Magazines | 5 Likes | @chunglisa817 | Keep up with Lisa C. on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lisa C.”

In A First, Facebook Overtakes Google Mobile Ad Network In ROI

Facebook's mobile ad network emerged as the top-performing advertising network during the second part of 2016, giving marketers running campaigns on …

AdWords

2017 Is the Year Of Consumers: Meaningful Engagement Means A Strong ROI

The marketing industry is an interesting one. As tools and technology become more evolved, we’re finding ways to connect with consumers in more …

Marketing

Offline Conversions API Available via Facebook Business Manager

The offline conversions application-programming interface Facebook began testing in June is now available to all managed business accounts via …

Advertising Industry

How to Increase Your Conversions in 10 Simple Steps [Infographic]

I recently partnered up with Visme to create this infographic which looks at how to increase your conversion rates in 10 simple steps.<p>You'll probably …

Infographics

Instagram just declared war on Snapchat

Instagram Stories is an act of digital and business war.<p>That's the only way I can interpret Facebook’s apparent go-forward strategy for tackling …

Doodling

Small agencies have yet to embrace programmatic advertising

A large proportion of creatives — those who conceive and create ads — at small agencies do not understand programmatic advertising, according to a survey by ad tech firm Turn.<p>The study surveyed over 200 creatives across small and large agencies. Its results point to a gap in skills and knowledge …

Advertising

The 10 things in advertising you need to know today

<b>1. The Yahoo deal is done — Verizon is buying the company for $4.83 billion.</b> It's the latest piece of Verizon's $10 billion plan to challenge Facebook and Google.<p><b>2. Former Yahoo CEO Ross Levinsohn told us he'd be "excited" if he were a Yahoo employee now.</b> Yahoo now has the resource, capital, and …

Advertising

【硬塞科技字典】什麼是再行銷 Retargeting ?

Retargeting 再行銷是一種針對曾進入到網站,卻不購買商品的人進行廣告再投放的行銷手法。再行銷的機制就是在網頁上放入一個不影響網站的程式碼,當使用者到訪網站後卻沒買東西就離開時, Retargeting 的技術會在這名使用者的 cookie 上留下一組程式碼,在此之後使用者只要進入到其他的網 …

Dove's new campaign challenges how the media portrays women in sports

Too muscular. Too short. Too stocky. Too young-looking.<p>Former gymnast and Olympic gold medalist Shawn Johnson was called a lot of things by the media …

Why you should delete Pokémon Go right now

The first few days were so exciting.<p>After a few days of being one of the few who downloaded the game through a US iTunes account, everyone around me filled with excitement when the game finally arrived here in the Netherlands. At last, I wasn’t the only one jumping out of my seat to run downstairs …

For Designers: The Popular Graphic Design Trends To Watch Out For Now

<b>To prevent</b> your designs from looking out-dated, it is necessary to know which are the graphic design trends that are emerging, and which ones are …

Facebook is now tracking your purchases even when you're offline

Offline Conversions API allows retailers to partner with several in-store systems companies to monitor in-store activity, including Square, IBM, Marketo, and Lightspeed, according to TechCrunch. Partnering with Square, for example, would let retailers track if shoppers actually purchase an item …

eCommerce

Snapchat is about to change part of its app to make it look more like Instagram

Snapchat is expected to introduce a redesigned section of its app as soon as next week, according to reports.<p>The Discover tab, where publishers like BuzzFeed and CNN share content, will look more like Instagram's visually rich feed, according to VentureBeat and Digiday.<p>The media outlets that …

Snapchat

Instagram now lets businesses learn more about you than ever before

Instagram is upgrading its analytics.<p>The social media platform has unveiled a new suite of tools that lets businesses obtain an unprecedented level of access into followers and posts. This suite will let businesses and brands on Instagram understand their audiences better and advertise their …

Marketing

This tool turns your Instagram feed into a VR gallery with one click

Fresh off debuting its virtual reality app, 3D-model platform Sketchfab has launched another tool that lets you harness the power of VR, this time by …

How Snapchat Became a Social Media Unicorn (Infographics)

Snapchat has been a disruptive force in social media, with many competitors trying to offer similar features as users flock to the service. Snapchat …

Infographics

Facebook’s new DeepText AI categorizes everything you write

If Facebook knows what your status update is about, it can show it to people who care about that topic. If it understands the difference between “I just got out of the taxi” and “I need a ride” messages, it can ask if you want an Uber. If it detects that you’re trying to sell something in a status …

Artificial Intelligence

Pens, holograms and you: Microsoft's quest to make computing 'natural'

TAIPEI, Taiwan — Microsoft's vision of "natural computing" will be a significant departure from the keyboard-and-mouse combination we're all familiar …

IBM is building cognitive AI to impact 'every decision made'

RANCHOS PALOS VERDES, California — The future of artificial intelligence may impact virtually every part of our lives.<p>“If it’s digital, it’ll be …

Artificial Intelligence
SEO

Facebook helps you find highly-rated local businesses

Facebook is putting those business ratings you've been entering on its Pages to work. With a new Professional Services portal, the social network lets you search for the highest-rated businesses if your area in a variety of categories. When you need to find a contractor, plumber, doctor, event …

WeChat, China's Social Media Swiss Army Knife, Could Take Over the World

WeChat (or 微信 in Chinese, which translates to "micro message") is a Chinese mobile text and voice message app service. It was developed by Tencent, …

5 Things Brands Need to Know About WeChat, China’s Mobile Giant

Facebook, Twitter, Pinterest and Snapchat are the platforms that get most of marketers' love in the U.S., but digital practitioners could learn a …

Apps

Facebook Takes On Angie’s List And Yelp With New Site For Finding Top-Rated Local Businesses

Facebook is quietly testing a new feature that will direct users to the best-rated and reviewed local service providers in their area. At the easy-to-access URL Facebook.com/services, the social network has compiled a searchable directory of professional service providers, like contractors, …

Small Business

5 UX best practices for a stunning website

Credit: MailChimp via KISSMetricsAs UXPin describes in Interaction Design Best Practices, mascots inject personality into the interactions between your site and the user. It’s not always a nice-to-have either, since much of MailChimp’s success is due to the fun experience it creates (with much help …

Top 12 Digital and Social Media Marketing Predictions and Trends for 2016

It's every marketer and business leaders' dream to have crystal ball that can predict the future. Imagine having the knowledge to know exactly where …

Marketing

Facebook Research Shows Facebook Ads Can Help Boost Results from Search

Does ad exposure increase a user's propensity to then conduct a search for your product, even if they don't necessarily click on your ad? This is a …

為什麼你不該執著開發行動 app?

2007 年 iPhone 開啟智慧型生活新紀元,帶動行動應用經濟熱潮, 老鳥、生手無以數計的工程師投入 app 開發。不過時至今日,成千上萬個 app 擠在商店裡, 絕大多數只能蒙塵。在 app 陷入疲態 的窘境之際,有些 app 直接宣告陣亡,有些 app 卻在其他平台找到嶄新生機,發票拍攝保存 …