Carlos

97 Flips | 12 Magazines | 118 Likes | 3 Following | 5 Followers | @chuckseph | Keep up with Carlos on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Carlos”

Cracking the Color and Typography Code for Marketing

The colors and typography you choose can make or break your marketing initiatives. According to MDG’s new infographic, between 62 percent and 90 …

If You Love Star Wars & Insects You'll Be In Heaven Right Now

Ingenious British illustrator Richard Wilkinson is the talented individual behind these Star Wars insect hybrids. Using some of the most loved and …

Drawing

11 Copywriting Secrets to Attract New Customers

designedbyjess / Pixabay<p>These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get …

Marketing

Elon Musk Just Gave the World's Best Productivity Advice in a Single, Short Sentence

And we all owe him a debt of gratitude for pointing out the obvious.<p>Leave it to Elon Musk to get to the heart of the matter. In a recent memo directed to Tesla employees, Musk described a number of actions that he plans to take to improve the company's performance, particularly in regard to the …

6 Questions Great Leaders Ask Their Teams

It’s humbling to ask questions. After all, the moment that you ask a question is the moment you reveal what you don’t know. To some, asking questions is a death-blow to their ego, while to others, it’s a stepping stone to clarity. In fact, during research for their book The Innovator’s DNA, the …

An Email From Elon Musk Reveals Why Managers Are Always a Bad idea

Elon Musk says putting managers in the middle of communications is "incredibly dumb." He's not alone.<p>Survey.com's annual "Wasting Time at Work" report revealed that if you eliminate managers completely, you remove 75 percent of the reasons someone will leave your company. There is a simple reason …

How to Make $2 Million With Just a Laptop and Phone

Josh Harris uses a proven system to take complete novices from zero to six figures a year.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Plenty of gurus promise proven systems for raking in cash. The problem is that most gurus don’t actually produce real results.<p>In 2014, The Oracles …

Art Direction & Graphic Design: Under Armour | Cal

I won't hide it, I am a huge fan of Under Armour. I am a fan of their brand, material quality and particularly the collaboration work they do. Let's …

10 Graphic Design Rules You Should Never Break

In the world of fine art and graphic design, rules are often bent, or even broken.<p>It’s encouraged. Breaking the rules is considered to be edgy, …

The 5 Best Marketing Blogs That Will Make You A Better Marketer

These blogs will keep your marketing skills sharp and relevant in a constantly evolving digital ecosystem.<p>When it comes to marketing, there is a lot of content out there. But there aren't many platforms that <i>consistently</i> provide high-quality content year after year. As someone who's spent the better …

Illustration & Art Direction: Selected Editorial Work by Eiko Ojala

Let's take a look at the Illustration & Art Direction project by Eiko Ojala about a selected collection of his work from 2016-17. What's interesting …

We Studied Brands Around The World. What Consumers Want Isn’t What You Think

We asked more than 5,000 people to tell us about the brands they sought out, then we analyzed what those brands did. The results were surprisingly consistent.<p>Traditional advertising went after “share of mind”–the idea was to get you to associate a brand with a single idea, a single emotion. Volvo: …

How Vice Is Challenging The Cable News Establishment–Through Design

Are viewers sick of the 24/7 cacophony of TV news? Vice News Tonight is betting on it.<p>Before cable news devolved into shouting matches between pundits, it was built on the trusted voices of anchors. Viewers welcomed the Gwen Ifills and the Walter Cronkites of the world into their homes to guide …

Adobe Digital Marketing Study

Delivering digital experiences is hard, but it’s a rush when you get it right. Read the 2017 Adobe Digital Marketing Study to get it right more often.

One Thing Coca-Cola, Geico and Under Armour Are Doing That Every Company Should Do Today

Copy these highly successful content marketing strategies to build your billion-dollar brand.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Billion-dollar brands inspire us; they give us the proof that "the sky isn't the limit." They raise the bar and help move us to bigger levels of …

Branding Has Never Been Harder. Here’s How To Master It

Tremendous cultural and technological changes have expanded the parameters of identity design. Here are four key principles for branding in the age of ambiguity.<p>The emergence of new technology has changed and will continue to change the identity design profession. Gone are the days when fluency in …

5 Steps to Building Your Personal Brand From Scratch

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What would you like people to say about you?<p>As Jeff Bezos (founder of Amazon) famously said, “Your brand is what people say about you when you’re not in the room.”<p>Your personal brand is the sum total of what you do, how you do it and why …

How to Get More Instagram Followers: 12 Tips

Looking to get more Instagram followers without spending a dollar? Here are 12 ways to do it.<p>inlinevideo<p>Face it. Instagram is one of the hottest social media platforms on the planet right now. With 800 million users now using the platform, you'll be able to target your customers and drive business …

This Leader Says Brand-Building Takes Place In 3 Steps. Here's How You Do It

Spend time asking “framework” questions, starting from the “outside."<p>Branding is just as important to a startup as it is a fortune 500 company.<p>To be successful, entrepreneurs must recognize the link between successful businesses and strong branding, and aspire to build a brand that emulates similar …

Customers

8 Design Principles To Live And Die By, According To Facebook, IBM, Pentagram, And More

Buck the trend and never be mediocre.<p>Most designers have a set of principles upon which they loosely base their work. Dieter Rams, famously, had 10. But how often do you satisfy all of these tenets of your practice at once? Once in a while, if you’re lucky.<p>So we asked eight prominent designers who …

10 Marketing Influencers That Every Entrepreneur Can Learn From

Keep up with the trending social media topics with these influencers.<p>Digital marketing constantly changes. New trends like behavior-based email workflows, multivariate testing and influencer marketing are just some of the newest developments. Machine learning, artificial intelligence (AI) and voice …

Spotify for typographers font library launches

Typeface collections are a fundamental yet expensive asset for designers. This might have caused some creatives (whisper it) to steal fonts in the …

The designer’s guide to using colour in branding

Colour sells. Whether you’re working with a product, service or space, the ‘right’ combinations of colours can influence how someone feels, thinks …

The Difference Between Marketing and Advertising and Why You Need Both in Your Life

Ever wonder if marketing and advertising are one and the same? Spoiler alert: They're not. Here's why successful companies have strategic plans for both.<p>On the surface, marketing and advertising seem to be synonymous; two words that can be used interchangeably to describe a process that helps you …

19 Things You'll Find in Every Great Business Plan

It can take startups many years to get this right.<p><i>What items would be included in a comprehensive spreadsheet summarizing a business plan? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand the world</i>.<p><b>Answer by Wade Myers,</b> …

The Economics of Emotion in Marketing

Studies tell us that people tend to rely more on emotions and less on logic when it comes to making purchase decisions.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p><i>“Your intellect may be confused,</i> …

Emotional Intelligence

8 beautifully art-directed portfolios to inspire you

When you’re a student or junior designer, no one really expects your portfolio to be world-class. As long as it’s well presented, properly proof-read …

5 logos by famous designers and why they work

When you’re seeking inspiration for a new logo design, it’s natural to head to a modern-day logo gallery like one of these.<p>But the principles of good …

Branding: The Secret Sauce for Driving Demand and Controlling Price

In my last post, I talked about <i>Corporate Image</i> and how it forms the foundation of your brand. In this one, I add <i>Positioning,</i> which drives demand for each of your products and gives you control over the price you can charge. Because it gives you control over <i>Price,</i> it also gives you greater control …

Coca-Cola

The Amazing Contraption That Made This Impossible Burger Drop Shot Possible

The burger drop shot, where the ingredients of the world’s most perfect food appear to fall from the sky and perfectly stack themselves upon landing, …