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The Complete Guide to Product Management (Part 1)

<b>Product management</b> is a role that most software companies recognize to be critical. Yet, it is surprisingly hard to define “product management” in …

Product Management

The Product Lifecycle

This post comes courtesy of a direct request from one of my supporters over at Patreon, who asked me if I could give them a 10,000 foot-level …

Product Management

Optimizely’s decision to ditch its free plan suggests A/B website testing is dead

A/B testing platform leader Optimizely announced on December 20, 2017 that it will sunset its free Starter plan on February 28, 2018.<p>We estimate that this change will leave around 70,000 websites* without a tool for testing and tweaking the site experience.<p>Here’s the official message Optimizely …

Product Management

How Will the Product Manager Role Change in 2018?

← Back to Blog<p>Agnes Sokol // February 5, 2018 Product Management<p>As product experience becomes more important in many software companies, the product …

Product Management

A Comprehensive Guide To Product Design

(This is a sponsored article.) What is a product? Until recently, the term was used only in relation to something material and often found in a …

UX Design

Minimum Lovable Product v.s Minimum Viable Product

Think to yourself for a moment… Would you like a cake that was just put out to your to get customer feedback or would you like that final smacking …

Product Management Is Not Project Management

As a product manager, it’s easy to get caught up doing the wrong job. With so much time and energy going into <i>shipping</i> great products, the project …

Observations on Product Management

I’ve spent 10 years now building products — from consulting, to startups, to larger teams like Airbnb. I wanted to capture some of the things I’ve …

Sitcoms and the Secret to Building "Good Enough" B2B Products

Sitcoms and the Secret to Building “Good Enough” B2B Products<p>I was recently on a long haul flight and ended up whiling away my time watching random …

What It Takes to Become a Great Product Manager

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” I disagree because, as Martin Eriksson points out, “Product managers simply …

How High Performance Organisations Innovate at Scale by Barry O'Reilly

How High Performance Organisations Innovate at Scale by Barry O’Reilly<p>If you can change the way that you behave, then you can start to experience the …

A Black Friday cheat sheet for buying the right TV

Buying a TV is bizarrely complicated, but we break down some of the key features.<p>Picking a TV is hard, especially when the Black Friday advertisements are plastered with a seemingly infinite checkerboard of displays that promise crazy prices, and sport cryptic, jargon-filled names that are almost …

You’re doing MVP wrong

“There is nothing so useless as doing efficiently that which should not be done at all.”<b><br> — Peter Drucker</b><p>But, despite its simplicity and popularity, …

Product Management

3 Reasons Why Project-Led Companies Are Failing

Agile has become one of those words in tech which gets slapped onto every job description and misused on a daily basis by tech professionals …

A/B Testing: How to Get It Right

In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad headlines. Developing it wouldn’t require much effort—just a few days of an engineer’s time—but it was one of hundreds of ideas proposed, and the program managers deemed it a low priority. …

The One Week Product Management Challenge

OK PMs. Make this week great. Less backlog bingo. Less busy. Think high leverage, and rock it. Try to get in…<p>3hrs of structured customer interviews …

Silicon Valley’s Top Product Managers Use Feature Flags — And You Should Too

Silicon Valley’s Top Product Managers Use Feature Flags — And You Should Too<p>How product managers at top companies control releases and accelerate the …

Product Management

Great Products Require Great Stories — Here’s How to Tell Them

If there are any two existential questions a product manager wrestles with, they would be: (1) What makes a great product? and (2) How do you …

How to get started with product analytics

<i>In partnership with Skillshare, Mixpanel product manager and ex-Googler Veronica Pinchin created a video course on getting started with product</i> …

Analytics

The Hidden Roadmap

Introduction<p>As the tech lead of a startup, a founder-CTO faces many tradeoffs allocating his time. The “business founders” want you to be shipping …

How to make time to repay your technical debt

There are hundreds, if not thousands, of articles about how to pay down your technical debt and most of them miss step one. They don't tell you <b>how to</b> …

Project Management

How agile distinguishes between product manager and product owner

I'm an experienced product manager who has supported both agile and waterfall development processes. Recently, I became a certified scrum product …

From Waterfall to Agile: A Product Manager Transition

A few weeks back, Martin Eriksson reviewed the history of Product Management and explained how the discipline was born in the FMCG manufacturing …

Product Management

Rise of the Data Product Manager

Over the next several years, there will be a new kind of product manager in demand — the data product manager. I have previously argued that good …

6 ways to work with database admins in the DevOps world

DevOps is defined as "unifying the operations and engineering teams," in order to foster a culture of cross-team collaboration, codify how …

DevOps

Lots of Good Stuff for Product Managers – Bringing the Donuts 09/21/2017

Note-taking techniques, Women in Product and more - When I started this newsletter I aimed to maintain a few-times-monthly pace, and I did quite well …

Product Management

Replacing The User Story With The Job Story – Jobs to be Done

I’ve written about the problem with user stories before. At the time, I found it better to just have the team talk over proposed changes to the …

What is a Job to be Done (JTBD)? What is Customer Jobs Theory?

<i>My JTBD creates a new me — What isn’t a Job to be Done? — A Job to be Done defined — Products enable customers to get a Job Done — Where does</i> …

Creating effective customer feedback loops for product teams

Step 2: Funnelling feedback to the product team<p>Feedback is pretty useless if it’s not being actioned upon. So our CS team has a few processes in …

7 Brilliant Little Skills To Master Your Role As A Product Manager

Here’s what no one has told you about your role as a product manager: it’s essentially a sales job. Except it’s possibly the hardest sales job of …

Product Management