chrystalyeong

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Social Media Strategy 101: Know Your Brand, Know Your Audience

If your company has yet to be active on social media it's about time to get out from under your rock and make some changes. The number of platforms offered today to help increase your company's visibility and sales has dramatically increased. If your company has decided to join the ranks across …

3 Ways to Grow Your Small Business By Building Credibility | SMALL BUSINESS CEO

You already know that a targeted marketing campaign that reaches consumers in your niche is the best way to convert leads. But, attaining growth …

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7 Things Everyone Should Know But Nobody Tells You About Start Ups

Ben Parr is an outgoing journalist, author, venture capitalist and entrepreneur. He is the author of <i>Captivology: The Science of Capturing People's Attention</i>, a book on the science and psychology of attention and how to capture the attention of others.<p>Ben is Co-founder and Managing Partner of …

10 Simple Design Hacks To Increase Your Social Media Traffic With Visual Content

<i>These days, almost every business needs to create visual content.</i> Status updates, YouTube videos, blog posts, it’s all content and it’s created by …

'I Read This 20 Times:' Five Founders Pick The Best Books For Startups

Five founders pick the best books for startups. One French entrepreneur recommends a literary classic she’s read 20 times and says the principles within it have everything to do with her business. Entrepreneurs from around the globe weigh in with their most inspiring business books.<p><b>Gabriel García</b> …

Startups

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The Importance of Email Marketing Segmentation

If you pay attention to the hype, you’ve probably noticed that some people in the content marketing industry are saying that email lists are a thing …

5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends

Content marketing is obvious. If you’re here reading Small Business Trends, odds are that you’re engaged in content marketing.<p>Your websites, apps, …

5 Big Questions That Will Help You Find Your Brand’s Purpose

It’s an issue every entrepreneur faces at one point or another.<p>Here’s the problem. You’re trying desperately to figure out how to relate to your …