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Better, Stronger, Faster: Why Nootropics Will Be Big Business In 2016

Depending on whose numbers you believe, the U.S. supplement industry is either a $12 billion or a $37 billion industry. That’s big by any standard. About half of all adults take some kind of vitamin. To date, food and health companies have mostly ruled the market. Now Silicon Valley is getting in …

L.A.'s Massive 'Crater' Shows Why Parking Is the Biggest Fight in Urban Planning

Back in November, a group of researchers compiled a huge amount of data about parking in Los Angeles. Before you brush that off as the most obtuse …

The Newest Alternative To Antibiotics Is Sticky, Gross, And Already Inside You

This miracle substance? Mucus.<p>Mucus plays all sorts of vital roles in our lives, and yet it’s a surprisingly undervalued resource, says Katharina …

The psychological principle every parent has already discovered

Some of the most powerful observations in science, the ones that grand theories are built on, are the ones that cause people to say, “I could have …

3 Ways To Teach Yourself To Become Smarter

New research reinforces the idea that intelligence is not fixed–and therefore can be strengthened. Here’s how to put those findings to use.<p>When I was a 7-year-old growing up in rural Austria, I had only one dream, one shared by probably 90% of all other boys in my home country: to become a …

Everything you need to know about the five ice ages of Earth (including ours)

Did you know that as our climate warms, we are actually returning to a more typical weather pattern for the Earth? That's right — we are living in an …

Study: Walking Can Be as Good as Running

People who did equivalent amounts of running and walking saw the same degree of benefit in terms of blood pressure, cholesterol, diabetes, and heart disease<p>pawpaw67/Flickr<p><b>PROBLEM:</b> According to CDC classification, running is a "vigorous" exercise, so-called because runners usually end up sweaty and …

Six Reasons Fracking Has Flopped Overseas

Shale gas deposits have been found in Poland, Argentina, China, Great Britain and other countries, but only the United States has fracked its shale gas into a national energy boom.<p>That’s not for lack of will abroad, according to energy experts gathered Friday at the University of Chicago: it’s …

The week in cloud: Google and Amazon cut prices (again); OpenStack Grizzly debuts

The incumbent public cloud champ and its wanna-be rival took turns cutting prices again last week.<p>Amazon Web Services sliced the price on Windows …