Christophe

81 Flips | 19 Magazines | 7 Likes | 28 Following | 9 Followers | @chriswhytejr | Keep up with Christophe on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Christophe ”

Influencer Marketing Is on the Rise for Good Reason

Every few years, a new marketing tactic hits the business world. Most recently, influencer marketing has taken up that title. The practice is defined …

Facebook Moves Celeb, Influencer Profiles Under New Branded-Content Policy (EXCLUSIVE)

Facebook is now officially letting public figures with Verified Profiles — including actors, athletes, musicians and digital influencers — share …

Great Ideas For A Top-Notch Affiliate Program | Affiliate Marketing Programs

Web marketing can be a great way for website owners to branch out and make some extra money. This article discusses tips that others have found …

4 Tips For Personalizing Ads Without Being Creepy

Personalization plays a huge role in improving campaign performance. But if marketers use the tactic incorrectly, they could destroy trust in their …

What Can We Learn From the Top 30 Brands on Facebook? (Report)

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Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Learn valuable strategies for Facebook Advertising from the social media managers at Trello, WeWork, Sprout Social, and more.

Social Media

Hootsuite announces partnership with social advertising leaders

Hootsuite has announced partnerships with six leading technology and services solutions for social advertising.<p>Hootsuite now offers the largest …

The automation of creativity: scary but inevitable

The Drum’s latest documentary, produced in association with Teads, ‘The Automation of Creativity’ explores the role of artificial intelligence (AI) …

Artificial Intelligence

These Instagram Success Stories Might Just Prove That Traditional Marketing Is Dead

Is traditional marketing dead? As the web expands its ever-encompassing tentacles, and as long-standing mediums such as radio, television and print begin to fizzle out, while technologies such as social media and streaming video take their place, there’s an undeniable new reality setting in that’s …

How to Create Facebook Ads With Emails: 5 Creative Ideas

Do you have an email list?<p>Are you looking for creative ways to use Facebook ads?<p>With Facebook custom audiences, you can reach your email subscribers …

Marketing

Instagram Stories Emerges As A Powerful Marketing Tool

Some social media experts initially lampooned Instagram Stories as a blatant rip-off of Snapchat’s feature by the same name. Since its successful and …

Mobile ad tech company Fiksu lays off 25 in the U.S., closes foreign offices

Mobile marketing technology company Fiksu today made cuts to its staff for the second time in a year.<p>Founder and chief executive Micah Adler confirmed the news to VentureBeat in an email today after VentureBeat received a tip on the layoffs.<p>“Roughly 25 employees in the U.S. were impacted, and also …

Employment

Meet the First Instagram-Certified Ad-, Marketing-Tech Vendors

It's a tech company rite of passage. As Facebook's and Twitter's ad businesses matured, they opened certification programs for ad- and marketing-tech …

Facebook’s Latest News Feed Algorithm Tweak Eyes More ‘Informative’ Stories

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This Startup Is Helping Turn Dodger Stadium Into a Pokemon Go-Like Palace

Xperiel, an experiential marketing startup with a focus on mobile, is coming out of stealth mode today and announcing a $7 million round led by …

50+ Free Tech Tools For Your Classroom

It’s not always easy to find the confidence to try new things and integrate 21st-century applications in the classroom. We are here to give you the …

Welcome to the Internet's most comprehensive database of nationally airing TV Commercials. Explore the actors, songs and offers in the spots you see on TV and share on Facebook and Twitter. View real-time airing information around the shows and networks that any spot or brand airs during.

Engagement Analytics<p>Powerful engagement metrics reveal how audiences are engaging with every TV ad across earned social and video.<p>Attention<p>Are …

The Most Shared Ads of 2015: Cute Animals and Do-Good Messaging Dominate the Top 20

As 2015 nears its conclusion, Google Android's "Friends Furever" commercial is the most shared ad of the year so far, according to a ranking by video …

Here’s Why Influencer Marketing Is All the Rage on Social Media Now

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Report: Ads Are Coming to Facebook Messenger in Q2 2016

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Asics Gets Down and Dirty, and Very Sweaty, in 180’s ‘Want It More’ Campaign

Hey, athletes and gym rats, do you WANT IT MORE? If so, Asics has the perfect ad campaign for you.<p>In this new global push from 180 Amsterdam and …

Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer

Coca-Cola famously did its names on bottles. Now, it's Pepsi's turn to execute a big, fun packaging idea—with a "PepsiMoji" campaign set to launch in …

7 Intriguing Digital Marketing Stats From the Past Week

It's been a notable week for digital marketing stats, with new studies, developing news and industry trends. Here are the seven items that caught our …

Artificial Intelligence Ethics a New Focus at Cambridge University

A new center to study the implications of artificial intelligence and try to influence its ethical development has been established at the U.K.’s Cambridge University, the latest sign that concerns are rising about AI’s impact on everything from loss of jobs to humanity’s very existence.<p>The …

Artificial Intelligence

Racial and ethnic differences in how people use mobile technology

For many years, researchers have studied the “digital divide” by examining the gap between those who have access to digital technology and those who …

How P&G Is Tying Snapchat Ads to In-Store Sales

At a time when Facebook and Google are orienting their ad sales around driving actual product sales for advertisers, Snapchat is an outlier. The …

Advertising

The Demographics of Social Media Users

The following analysis discusses the demographic characteristics of each of the five social media platforms in the survey.Facebook — 72% of adult …

Social Media

Are Sponsored Social Posts the Most Effective Marketing Channel?

Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a …

The Demographics of Social Media Users

The following analysis discusses the demographic characteristics of each of the five social media platforms in the survey.<p>Facebook — 72% of adult …