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The Ideal Length of Everything Online, Backed by Research

<b>UPDATE: See a newer, updated version of this post with a brand-new infographic.</b><p>Every so often when I’m tweeting or emailing, I’ll think: Should I …

Social Media

13 Online Marketing Blogs You Should be Reading (Infographic)

1 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The online marketing industry is always changing. Search engines roll out new updates and data refreshes, pay-per-click advertising platforms introduce new features and social networks update their terms and policies on a …

Marketing

Measuring the Impact of Online Video on Brand Metrics

Engagement metrics show how people react to online videos, but brand metrics prove they move the needle on brand objectives such as awareness, …

Google's DoubleClick billboards bring web ads to the streets of London

Google has taken its DoubleClick online advertising from the internet to the streets of London. The company started testing the technology, which automatically chooses and provides ads on millions of websites, on billboards at multiple locations in the English capital. The DoubleClick technology …

Six SEO Rules for 2016

<b>The rules for effective SEO have shifted seismically over the past few years. Experts offer tips on the current state of SEO and how you can use it</b> …

Why Snapchat Is Becoming the Hottest Social Tool for Ad Agencies

With attention shifting from Facebook and Twitter to social darling Snapchat, some agencies are hoping to turn their ephemeral posts into recruitment …

Social Media

How to create online video ads that work

Online video ads are one of the fastest growing advertising media, and brands are taking advantage of it to grow awareness and -- now, more than ever …