Chris Van Gils

43 Flips | 4 Magazines | 1 Follower | @chrisvangils | Keep up with Chris Van Gils on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Chris Van Gils”

Journey Through the Checkout Racks

Some of the most venerable brands in your grocery store sit not on the shelf but on the checkout line, where magazines like <i>Good Housekeeping</i>, <i>Ladies’</i> …

Reading List: 21 Outstanding Stories from Women's Magazines and Websites

Are women’s magazines avoiding “serious journalism”? Guess it all depends on who’s deciding what’s serious.<p>The New Republic asks that question in a …

Elle’s Robbie Myers on Women’s Magazines and Serious Journalism

There's been a lot of talk this week about the "seriousness" of women's magazines, which all started with a cover story from U.K. magazine Port …

Yes, We're Proud That Marie Claire Can Do Serious Journalism

Last week, a little known Brit quarterly called <i>Port Magazine</i> sparked a media firestorm with a cover that not-so-subtly suggested that women's magazines (versus general interest and men's magazines) are light and fluffy outlets incapable of serious journalism, the publishing equivalent of a Krispy …

Women's magazines aren't as "serious" as men's. Here's why.

Last week, <i>Port</i> magazine ushered in “a new golden age” of print media by illustrating a cover story on the “increasing importance of print media” with …

21 Examples of 'Serious Journalism' From Women's Magazines and Websites

A recent article in The New Republic wonders why women's publications don't get credit for tackling complex, important topics.<p>Are women's magazines avoiding "serious journalism"? Guess it all depends on who's deciding what's serious.<p><i>The New Republic</i> asks that question in a new article, and our …

Study Shows that Social Media Enhances Users’ Magazine Consumption and Engagement

According to Chris Kevorkian, chief marketing and digital officer for the MPA (Association of Magazine Media), “social media enhances consumption of …

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ISPs

Time Out's Aksel van der Wal: 'It helps to look at things differently'

Change is in the air at Time Out London. The red neon sign that for two decades marked its spot on Tottenham Court Road, on the edge of Soho, has …

Flippingpagesblog.com

• Animated Pictures<br>• Media Player Download<br>• Document Imaging<br>• Beat Making Software<br>• Animation Job<br>• Audio Recording Software<br>• School of Visual Arts<p>Related Links: …

How Future builds an audience before launching a new title

<b>Credit: Image by Thinkstock</b><p>When consumer magazine publisher Future launched a new craft title called Mollie Makes two years ago, the new brand …

Content is the new retail store

<i>(EDITOR'S NOTE: Content has never been more important to retailers and consumers than it is now in the smartphone age. In this guest opinion, Mulu Media CEO Amaryllis Fox explains why.)</i><p>LOS ANGELES -- Think back to before you recognized the screech of AOL dial-up connecting the triangle to the …

The Future of Content Marketing: Five Beyonds

It’s a hugely exciting time to be a content marketer.<p>But it’s also a confusing time. The discipline never stands still for long enough to be …

Content Marketing: It Really Is About Content

Content marketing is a tactic that’s showing no signs of slowing down.In fact, B2B brands are focusing <i>more</i> on content, allocating increased time and budget to it. This statement may seem like a sweeping one, but the proof is in the statistics. The Content Marketing Institute recently found that 91% …

This Insane Graphic Shows How Complex Marketing Technology Is Right Now

The marketing technology world is insanely specialized and complex.<p>How complex?<p>This new chart from LUMA Partners breaks down the world's many different components, from sales and marketing to e-commerce technology to website creation and management.<p>You can click to enlarge.

Marketing

13 Timeless Lessons from the Father of Advertising - Copyblogger

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.”<p>In his years as an advertising executive …

Original Content Marketing Research

Annual Research: Content Marketing Budgets, Benchmarks and Trends<p>Since 2010, CMI has surveyed B2B, B2C, and nonprofit marketers to uncover insights …

What Might the Future Hold for Content Marketing?

For some, Content Marketing is a gateway to endless possibilities; for others, it’s simply an overused buzzword. It appears that the more attention …

Marketing

As brands become publishers, are they getting their content right?

As the shift towards brands becoming publishers gathers pace, so the role of content to drive social media conversations and SEO becomes even more …

This page has been removed

This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News …

Content marketing: why brands are becoming publishers

The big buzzword in the marketing world right now is 'content marketing'.<p>You may have heard it nefariously operating under various names: Custom …

Eight inspiring themes from the Future of Digital Marketing

<b>I can promise you only inspiring case studies, titbits and mantras in this post.</b><p>All taken from our future gazing conference, Future of Digital …

Marketing

Brands Will Become Media: Here's How

If your company doesn’t have the below model in place a year from now, you may regret it.<p>You’ve probably felt it for some time, but now the roadmap …

Can Content Marketing Save Journalism?

<i>Sam Slaughter is the VP of Content at Contently, and writes frequently about the intersection of advertising and journalism. He enjoys long walks on</i> …