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6 Instagram Tools for Social Media Marketers

With 500 million monthly users & high engagement rate, Instagram is the best avenue for Social Media Marketers. Here are tools you need to get …

Marketing

How to Get 100,000 Facebook Fans in 30 Days | Inc.com

I'm often asked how I grow my social media followings so quickly. Thanks to some lesser known strategies, and one particular feature hidden in plain site, I'm able to rapidly execute my ideas and build a big following.<p>I utilized this strategy earlier this year to help build this Facebook page.<p>This …

Marketing

Every One of Hilton's 13 Hotel Brands, Explained

When Hilton Worldwide CEO Christopher Nassetta recently threw some subtle shade at Marriott International, we couldn’t help but wonder: Are each of …

Hospitality

Meet the Chatbot Behind Hilton's Online Concierge

These days, you’d be hard-pressed to find a major hotel chain that doesn’t use social networking and media services to improve customer service. But …

A negative Hilton HHonors quirk I never knew about and which could prove costly ….

<b>Every so often I come across something in the miles and points field which I think that I should have known, but for some reason had never come …

Should hotels allow smoking? Should they tell you if they don't?

Carol Pitts and her husband are both smokers, but thanks to a little quick thinking and a lot of research, we helped her put out a fire.<p>And who …

11 Social Media Trends, Tools, and Platforms You Can’t Ignore In 2016

There’s really only one certainty as it pertains to social media and that is <b>change</b> is change. Social media, particularly in marketing, is a …

Public Relations

There's one app you should be using to make your Instagram pictures look so much better — here's how it works

If you really want your Instagram pictures to stand out, you can't rely on the photo-editing options within the app itself.<p>Even Instagram's preset filters feel passé. A regular 'grammer can spot Valencia a mile away, and Instagram itself seems to be realizing that "the cool teens don't use …

Mobile Photography

25 incredible photos taken by a 16-year-old Instagram photographer

Parrilla, 16, is currently a featured photographer at the Royalton Hotel's "#OurConcreteJungle" series, which spotlights four of New York's top Instagrammers. The event runs until September 30.<p>Since joining the photo-sharing platform in 2013, Parrilla has gained over 92,000 followers on Instagram. …

This woman’s Instagram of perfectly arranged fruit totally blew up after celebrities became obsessed with it

Two years ago, Zhang, a 21-year-old university student, started taking pictures of her afternoon snacks from her dorm room in London and posting them on her Instagram account.<p>Today, the account — @myfruitplatter — boasts almost 12,000 followers and has caught the attention of celebrities like Gigi …

Are restaurants designing meals to look good on Instagram?

The US chain Chili has spent $750,000 on a special glaze to make its burgers look better on social media - and British eateries are following suit<p>It tastes good. It looks good. But does it photograph well? And will it be recorded for posterity?<p>For chefs and restaurants, getting social media right …

Airline 'Passenger Shaming' photos now on Instagram

Take your annoying, disgusting habits on a plane and you might find yourself a spot on another social media site.<p>Last year, a Passenger Shaming page …

Wearing Luxury Brands Makes You Seem More Qualified for the Job

Imagine this: You’re interviewing two people for a job. They’re equally competent, capable, and qualified—but you can see that one is wearing an outfit from H&M and the other’s clothes are clearly from Louis Vuitton. Which candidate will you hire?<p>A new study in the <i>Journal of Business Research</i> …

Thailand attraction ignites social media storm with elephant picture on Facebook

<b>UPDATE (Monday 30/3):</b><p>Nikki Beach Resort has still not responded to requests for comment, but has released another statement from its Dubai HQ:<p>“To …

Social Media

The Ultimate Content Marketing Glossary

<b>**** Newly Updated For 2018****</b><p>In order to help the wider community understand some of the terminology used within the content marketing industry, …

Beyond user reviews - how to boost conversions by mining TripAdvisor

TripAdvisor is now home to 190 million reviews – that’s a staggering amount of content.<p>And for travel marketers, it’s a messaging gold mine.<p><b>NB:</b> This …

Marketing

Outdated SEO Concepts People Still Think are Reality

<i>It's on the internet, so it's true.</i><p>The bane of the existence of all search marketers is old or incorrect information given to clients at <b>any</b> point in …

Hilton will let you pick a room and unlock its door with your mobile device

Hilton Worldwide is giving its mobile apps a major upgrade.<p>By end of this summer, Hilton will enable guests at several of its hotel brands to pick …

5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]

Learn how to easily create professional-looking infographics in PowerPoint with these 10 free …

Infographics

Expert Explains What Makes The Best Logos So Good

Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious.<p>"A company's logo is its shorthand, a visual cue that tells a story of the brand's culture, behavior, and values," said Su Mathews …

Forget Likes, These Are the 3 Facebook Metrics to Watch

There are three other Facebook metrics that provide businesses with far more valuable insight:<p>1. Talking About This<p>The “talking about this” number, …

10 interesting digital marketing stats we've seen this week

<b>Here are some of the most interesting digital marketing statistics we saw last week.</b><p>Statistics include second-screening, real-time marketing, guest …

Marketing

How To Download All Your Personal Data From Facebook

Storing information in the cloud is great, but sometimes it's nice to have your personal data right on your hard drive. There's a way to export your personal information from your various Google accounts, and now you can on Facebook, too.<p>If you'd like to download a copy of your Facebook data, …

Personal Data

Facebook Can Identify Faces as Well as You Do

Facebook has developed software that is able to recognize faces just as accurately as you can.<p>Researchers say that DeepFace, as the program is …

Marketers Use Influencer Marketing to Launch Products, Share Content

Influencer marketing, considered by some to be a buzzword, is proving to be a beneficial relationship for both the marketers doing it and the …

15 Social Media Stats You Can Use in Your Next Presentation

Think you know all there is to know when it comes to your (or your client's) social media strategy? Certainly you have your ducks in a row but …

This Chart Shows That When Facebook Changed How The News Feed Works It Killed Brand Pages [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:<p>A new study from <b>Social@Ogilvy</b> quantifies a phenomenon brands and agencies were already displeased with: the steep decline in Facebook reach they were able to get without paying for promotion. Organic reach, the percentage of the people who …

The Ultimate Guide To Instagram Marketing

Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. This is the ultimate guide to instagram marketing and will give you the insights you need to get strated and …

Marketing