Christopher Castille

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10 Things In Advertising You Need To Know Today

2. <b>Ad Age puts together a video to explain ad fraud in terms a child would understand.</b><p>3. <b>One guy experienced the most targeted ads about swallowing pills on Facebook.</b> He swallows swords but has trouble swallowing pills, so his roommate used Facebook's advertising tool, Custom Audiences, to prank …

11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog

Twitter is changing. The cute bird has gone public, introduced self service advertising and is verging on visual.<p>I remember when I joined in 2008, …

How to Create a Successful Local SEO Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When planning a local SEO strategy it is important to fully understand the different components that are all instrumental in delivering high local rankings in the search engines. When done correctly, local SEO can deliver the most highly …

How to Do an SEO Audit of Your Website

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Because search engine optimization (SEO) best practices and procedures change all the time, business owners should conduct periodic assessments to determine whether or not adjustments need to be made. If a business website isn't properly …

SEO, Social Media And Digital Marketing--Don't Be A Dinosaur

<b>A brief history of business technology:</b><p>In the late 1980s you had to have a fax machine (and fax number on your business card) in order to be seen as a credible business<p>In the late 1990s, no legitimate company would be caught dead without a website (in fact, any company without a website was …

7 Breaking SEO News Updates That Will Take Your Business To New Heights

Nothing ever remains the same way for long in the world of SEO. The experts at Moz report that Google typically updates their algorithm between …

The 5 Top SEO And Online Marketing Trends For 2014

I first met Bart Gibby, VP of SEO for fast growing Utah firm Boostability, in October when I spoke on Crisis PR at a local meeting of Salt Lake’s search marketing professional association, SLC/SEM. Boostability is an expert resource for SEO and local search services. We spoke about crisis PR, of …

What is SEO and how can it help my website's Google visibility?

What is SEO?<p>Search engine optimisation or SEO refers to the process of improving the position that your website appears at in the "organic" search results returned by sites such as Google.<p>As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages, …

The Evolution of SEO - 2014 and Beyond

The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content …

5 Unfamiliar SEO Tasks Marketers Will Have To Conquer In 2014

The New Year is all about making resolutions and improving things from the past; however, for those in the marketing space hoping to improve their SEO this year, it’s important not to forget the <i>new</i>things that will need some work over the next few months.<p>There were quite a few problems as well as …

12 Questions to Ask Before Hiring an SEO Expert

Staying ahead of Google algorithm updates — especially when it comes to SEO practices that used to be par for the course, like link-building — isn't …

Top Emerging SEO Tools To Use In 2014

Whether you're just getting started with SEO or have been at it a while, online SEO tools are always going to be helpful. Unfortunately, keeping up with all of the new SEO tools and new upgrades can be overwhelming. You can continue to use your old tools, but as more time passes more of your …

5 SEO Trends Every Entrepreneur Needs to Know for 2014

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>"Is SEO dead?" It's a common question within the online marketing world today.<p>If you're an entrepreneur relying on a strong online presence to connect with customers, you're right to pay attention. It's undeniable that the SEO landscape …

7 things you should know before your first SEO interview

So, you are going to your first SEO job interview, yet, you’re afraid of losing the grip? Or maybe you lack fundamental knowledge or practical experience in the field? Make sure to familiarize yourself with these 7 tips that will surely help you out. This presentation contains the most valuable …

22 Social Media Facts and Statistics You Should Know in 2014 - Jeffbullas's Blog

There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and …

Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging

Shares 4K<p>Are you looking for new ways to add mobile to your marketing mix?<p>Do you want to deliver time-sensitive offers to your customers?<p>Wondering …

2014 Content Marketing Trends and Tactics

Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report from Curata.<p>A quarter of marketers plan …

21 Steps to Create an Awesome LinkedIn Profile - Jeffbullas's Blog

Attending a conference, a networking event or a dinner party often leads to “that” question. “So what do you do?”<p>It used to be easy.<p>You trotted out …

Instagram Platform Ripe for Marketers Shows New Research

Shares 3K<p>Are you wondering how the social media landscape is changing for users?<p>Wondering where you should focus your social media activities?<p>Pew …

Measuring What Matters in Social Media

November 18, 2013<p>We are wired to love BIG and to believe that bigger is better.<p>But in the case of measuring social media, our fixation with BIG can …

Four Keys to Traditional Marketing in a Digital World

Traditional marketing textbooks from the 1960s through the present have always taught the four P's of marketing: product, place, price, and …