“If you don’t have a competitive advantage, don’t compete.”--Jack Welch When you think about it, every business is in competition with every other business. That’s right. In a dizzying marketplace with
Earlier this year, research firm DB5 released a study--based on responses of over 1,000 active Twitter users--that outlined the social media platform's impact on the purchase decisions of Twitter users.
Opinions expressed by Entrepreneur contributors are their own. Market differentiation is a challenge faced by nearly every business and in a crowded industry or market, the difficulty increases exponentially.
Distill the prevailing menswear style of the past few years--selvage denim, tweed, fitted shirts--and turn it into a physical space, and it would be Liquor Store, a cramped boutique in a former corner
The old adage -- “Men are from Mars, women are from Venus” – absolutely holds water when it comes to how consumers use mobile technology. Men turn to social media for business reasons more than women according
When Google launched Helpouts in November of last year, some commentators weren’t entirely sold on the concept of quick, live video chats with experts. Noting that video chat remains frequently buggy on
It’s the million dollar question for job seekers: how do you stand out in a flood of qualified resumes? Leadership coach Lolly Daskal advises. When you are looking for your dream job there is only one
Every startup plays two complementary games--the air game and the ground game. The air game is always more romantic. It is the emotional narrative of how your startup revolutionizes a market. It's the
Opinions expressed by Entrepreneur contributors are their own. A time-tested marketing adage is that gaining new customers is way more expensive than retaining old ones. With ecommerce, more conversions