Christopher Sheriff

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How to Use Your Competition to Your Advantage | Inc.com

“If you don’t have a competitive advantage, don’t compete.”--Jack Welch<p>When you think about it, every business is in competition with every other business. That’s right. In a dizzying marketplace with a myriad of options, every brand is competing with every other brand for attention and resources, …

Framing

From the Horse's Mouth: Twitter on Best Tweeting Techniques for Small Businesses | Inc.com

<i>Earlier this year, research firm DB5 released a study--based on responses of over 1,000 active Twitter users--that outlined the social media platform's impact on the purchase decisions of Twitter users. Of those surveyed, 60 percent said that they purchased something from an SMB because of the</i> …

What Can Young Entrepreneurs Learn from the Game of Basketball?

Many people say that basketball is more than just a sport. For the most part, that is true; in fact, it is often known to be a metaphor to just about …

Operating in a Crowded Market? Here's How to Shine.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Market differentiation is a challenge faced by nearly every business and in a crowded industry or market, the difficulty increases exponentially.<p>When I helped found Emmi Solutions 12 years ago, patient satisfaction was considered …

The Power of Brand Identity | Inc.com

Distill the prevailing menswear style of the past few years--selvage denim, tweed, fitted shirts--and turn it into a physical space, and it would be Liquor Store, a cramped boutique in a former corner bar in Manhattan's Tribeca neighborhood. Inside, a vintage wooden bar lines one wall, with bottles …

Warby Parker

Smartphone and Social Media Usage: Men vs. Women (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The old adage -- “Men are from Mars, women are from Venus” – absolutely holds water when it comes to how consumers use mobile technology.<p>Men turn to social media for business reasons more than women do, according to data compiled in the …

How to Go From Startup Idea to $4 Million in Valuation in Less than Two Years While Having a Full Time Job.

<i>“It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through”</i><p><i>~Zig Ziglar</i><p><b>Are you</b> …

Startups

Getting Customers to Come to You

In a live chat, the author and co-founder of Internet marketing company HubSpot talks to Inc.'s Allison Fass about entrepreneurship.

Marketing

The Top 5 Tech Stumbling Blocks for Entrepreneurs | Inc.com

When Google launched Helpouts in November of last year, some commentators weren’t entirely sold on the concept of quick, live video chats with experts. Noting that video chat remains frequently buggy (especially on phones), TechCrunch’s Alex Wilhelm expressed skepticism about Helpouts "because it …

Branded Viral Videos: The Secret Marketing Weapon

Dove’s “Real Beauty Sketches.” Kmart’s “Ship-Your-Pants.” Volvo’s “The Epic Split feat. Van Damme.”<p>It’s clear that viral videos aren’t just …

How Do I Get Noticed By Employers In A Crowded Field?

It’s the million dollar question for job seekers: how do you stand out in a flood of qualified resumes? Leadership coach Lolly Daskal advises.<p>When you are looking for your dream job there is only one question that really matters: How do you get your foot in the door?<p>So it’s no surprise that we’ve …

How to Stay Focused on Why You Started a Company | Inc.com

Every startup plays two complementary games--the air game and the ground game. The air game is always more romantic. It is the emotional narrative of how your startup revolutionizes a market. It's the aspirational hope that the company could become one of the great ones. It's the buzz in the …

Investing

Steer Your Online Business to Profitability

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A time-tested marketing adage is that gaining new customers is way more expensive than retaining old ones. With ecommerce, more conversions of site visitors into paying ones means better customer retention.<p>Using data and understanding …