Christian Abramson

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Kantar Media acquires FishEye analytics | Kantar

Kantar Media has acquired FishEye Analytics, a Singapore-based start-up providing global social media listening research. The...

Change Your Intention to Focus Your Attention

With busy schedules and to-do lists that carry us from hour to hour without much time to breathe, it’s rare that we stop to reflect on our motivations. But when we take the briefest of moments to set clear, positive intentions for what we’re doing, the payback is enormous. We can make a remarkable …

How Technology Can Create and Leverage Emotions: Insights for Marketing

<i>Stanford University professor Clifford Nass died on November 2, 2013. Earlier this year, he shared his pioneering research on human-technology</i> …

Lifestyle Branding: The New Frontier of Competitive Differentiation

Lifestyle positioning has become an increasingly common approach among managers, especially in categories in which functional differences are hard to …

Is Your Brand a “Partner,” a “Best Friend” or a “Secret Affair” For Your Customers?

Brand relationships come in all shapes and sizes, but marketers tend to focus on loyal brand “marriages,” missing opportunities to relate to …