Movie Marketing Madness

By Chris Thilk | Every week I review the marketing campaigns for that week's new releases. What are they doing online? How do the trailers work? Who's the target audience? These columns answer those questions.

Movie Marketing Madness: Baywatch

There was a running joke on “Friends” which had Joey and Chandler enjoying “Baywatch” at its most basic level: The lifeguards running along the …

Movies

Movie Marketing Madness: Alien: Covenant

A couple years ago Prometheus sought to resurrect the world of Alien but did so by serving as a prequel to the story we’ve known so well for the last …

Alien: Covenant

Movie Marketing Madness: Everything, Everything

Maddy Whittier (Amandla Stenberg) is seriously ill in the new young adult tearjerker <b>Everything, Everything</b>. Her immune system is so compromised she …

Young-Adult Fiction

Movie Marketing Madness: Wakefield

Howard Wakefield (Bryan Cranston) has a nice life as we meet him in the new movie <b>Wakefield</b>. He’s married to a lovely woman Diana (Jennifer Garner) …

Marketing

Movie Marketing Madness: Paris Can Wait

The new movie <b>Paris Can Wait</b> stars Diane Lane and Alex Baldwin as, respectively, Anne and Michael. The two have been married for a while and love each …

Movies

Movie Marketing Madness: Snatched

While she’d certainly had small parts before, 2015’s Trainwreck really announced Amy Schumer’s accession from her TV show to the big screen. Now …

Movies

Movie Marketing Madness: King Arthur: Legend of the Sword

I think we can all agree that, to date, the definitive cinematic version of the King Arthur story was the one told in Monty Python and the Holy …

Movies

Movie Marketing Madness: Guardians of the Galaxy Vol. 2

2014’s Guardians of the Galaxy was considered a big bet for Marvel, potentially the first substantial under-performing entry in the Cinematic …

Comics

Movie Marketing Madness: The Lovers

Debra Winger and Tracey Letts star in the new slightly-dark romantic drama <b>The Lovers</b>, getting a limited release this week. The pair play Mary and …

Movies

Movie Marketing Madness: How To Be A Latin Lover

Let’s just be honest and admit that some people have few, if any, real-world survival skills. That’s not the case, though, for Maximo (Eugenio …

Movies

Movie Marketing Madness: The Circle

Based on Dave Eggers’ 2013 novel of the same name, <b>The Circle</b> opens in theaters this week and brings with it a story of how “change the world” …

Movies

Movie Marketing Madness: Buster’s Mal Heart

The new movie <b>Buster’s Mal Heart</b> has a lot going on. Rami Malek plays Buster, a loner who lives on a mountain and is evading law enforcement but who …

Digital Marketing

Movie Marketing Madness: The Promise

It’s not easy to sell American movie-going audiences on a story of a historical event many have no prior awareness of set in a far-off country they …

Movie Marketing Madness: Sand Castle

Nicholas Hoult stars in the new Netflix-original movie <b>Sand Castle</b> as Matt Ocre, a young and largely reluctant soldier in Iraq in 2003. Ocre is a …

Movie Marketing Madness: A Quiet Passion

<b>A Quiet Passion</b>, receiving a limited release this week from Music Box Films, tells the story of the life of renowned poet Emily Dickinson. Cynthia …

Movie Marketing Madness: The Lost City of Z

Charlie Hunnam stars as real-life explorer Percy Fawcett in this week’s new release <b>The Lost City of Z</b>. The movie tells the true story of Fawcett’s …

Movie Marketing Madness: Little Boxes

The new movie <b>Little Boxes</b> tells an interesting and socially-relevant story. Melanie Lynskey plays Gina, who’s moved with her husband Mack (Nelson …

Movie Marketing Madness: Colossal

There’s been a resurgence in straight-up giant monster movies of late as pics like Pacific Rim, Godzilla and the recent Kong: Skull Island revive …

Movie Marketing Madness: Going In Style

As a filmmaker, Zack Braff has a reputation for telling very personal stories about 20- or 30-something wandering spirits. This week he takes on his …

Movies

Movie Marketing Madness: Gifted

Frank (Chris Evans) is a reluctant, unexpected single dad in the new movie <b>Gifted</b>. When his sister passed away he agreed to take in and raise his …

Movies

Movie Marketing Madness: Smurfs: The Lost Village

After a few recent movies where they had to share precious screentime with human co-stars, everyone’s favorite little blue elves are back in a fully …

Movies

Movie Marketing Madness: Win It All

Jake Johnson and Joe Swanberg are retiming for the fourth time in the new movie <b>Win It All</b>, a Netflix original film. Johnson stars as Eddie Garrett, a …

Netflix

Movie Marketing Madness: Wilson

Woody Harrelson stars as the title character in this week’s new release <b>Wilson</b>. The movie is based on the graphic novel of the same name by Daniel …

Movies

Movie Marketing Madness: CHiPs

Dax Shepard isn’t the biggest movie star in the world but he does have a loyal following thanks to supporting roles on the big-screen and a long run …

Movie Marketing Madness: T2 Trainspotting

Mark, Sick Boy, Spud and the rest of the crew from the 1996 original are back in <b>T2 Trainspotting</b>. The new movie, appropriately, picks up 20 years …

Movie Marketing Madness: Beauty and the Beast

<b>Beauty and the Beast</b> is back in theaters, this time as a live-action feature that ostensibly remakes the 1991 animated classic. The movie follows the …

Movie Marketing Madness: The Belko Experiment

James Gunn, he of Guardians of the Galaxy and more, returns to his indie horror-comedy roots with this week’s <b>The Belko Experiment</b>, which he produced …

Movie Marketing Madness: Burning Sands

The new Netflix original movie <b>Burning Sands</b> takes us inside Hell Week, that period where anything goes as college fraternities bring out all their …

Movie Marketing Madness: Kong: Skull Island

King Kong is back on the big screen for the first time in about a dozen years in this week’s <b>Kong: Skull Island</b>. The story follows a group of …