Movie Marketing Madness

By Chris Thilk | Every week I review the marketing campaigns for that week's new releases. What are they doing online? How do the trailers work? Who's the target audience? These columns answer those questions.

Movie Marketing Madness: The Beguiled

Sophia Coppola returns to the director’s chair with this week’s <b>The Beguiled</b>. A remake of the 1971 film starring Clint Eastwood and Geraldine Page, …

Movies

Movie Marketing Madness: Transformers: The Last Knight

<i>[downs entire whiskey sour]</i><p>Well, the Transformers are back, once more in the hands of director Michael Bay. It’s been 10 years since he first brought …

Movies

Movie Marketing Madness: The Big Sick

If you’re a comedy nerd you’ll absolutely recognize Kumail Nanjiani. He’s on “Silicon Valley,” has cameoed on “Portlandia” and is well-known from …

TV

Movie Marketing Madness: The Book of Henry

Director Colin Trevorrow made some minor waves with his debut movie Safety Not Guaranteed, at least enough that he was next offered Jurassic World, …

Movies

Movie Marketing Madness: Cars 3

When we meet back up with Lightning McQueen (voiced by Owen Wilson) in <b>Cars 3</b>, he’s at a crossroads, so to speak, in his career as a racer. A new …

Movies

Movie Marketing Madness: Rough Night

“Childhood friends reuniting as adults” is a pretty well-worn genre, particularly since The Big Chill. Another entry into this field comes with this …

Movie Marketing Madness: The Hero

Sam Elliott plays a faded movie star in the new film <b>The Hero</b>, opening in limited release this week. Elliott’s Lee Hayden has been trading off a …

Marketing

Movie Marketing Madness: The Mummy

Universal is trying once more to revitalize its catalog of classic monsters with this week’s <b>The Mummy</b>. No, this isn’t a straight reboot of the 90’s …

Movies

Movie Marketing Madness: My Cousin Rachel

Rachel Weisz stars as the title character in <b>My Cousin Rachel</b>, coming out this weekend in limited release from Fox Searchlight. Rachel is a woman who …

Marketing

Movie Marketing Madness: Beatriz At Dinner

Beatriz (Salma Hayek) is a holistic masseuse and health practitioner for the upper crust in the new movie <b>Beatriz at Dinner</b>. After an appointment at …

Marketing

Movie Marketing Madness: Dean

Demetri Martin plays the title character in <b>Dean</b>, which he also wrote and directed. Dean is a young man who works as an illustrator in New York but is …

Movies

Movie Marketing Madness: Wonder Woman

She made a big impression in the less than 15 minutes of screentime she had in Batman v Superman: Dawn of Justice but now <b>Wonder Woman</b> is finally …

Comics

Movie Marketing Madness: Band Aid

Anna (Zoe Lister-Jones) and Ben (Adam Pally) have felt the spark go out of their marriage in the new movie <b>Band Aid</b>, also written and directed by …

Movies

Movie Marketing Madness: War Machine

Political satire comes to Netflix with this week’s new release <b>War Machine</b>. Brad Pitt stars as Gen. Glen McMahon, a thinly-veiled version of the …

Movie Marketing Madness: Dead Men Tell No Tales

Jack Sparrow, as played by Johnny Depp, is back in <b>Pirates of the Caribbean: Dead Men Tell No Tales</b>, the latest entry in the Pirates of the Caribbean …

Movie Marketing Madness: Baywatch

There was a running joke on “Friends” which had Joey and Chandler enjoying “Baywatch” at its most basic level: The lifeguards running along the …

Movie Marketing Madness: Alien: Covenant

A couple years ago Prometheus sought to resurrect the world of Alien but did so by serving as a prequel to the story we’ve known so well for the last …

Movie Marketing Madness: Everything, Everything

Maddy Whittier (Amandla Stenberg) is seriously ill in the new young adult tearjerker <b>Everything, Everything</b>. Her immune system is so compromised she …

Movie Marketing Madness: Wakefield

Howard Wakefield (Bryan Cranston) has a nice life as we meet him in the new movie <b>Wakefield</b>. He’s married to a lovely woman Diana (Jennifer Garner) …

Movie Marketing Madness: Paris Can Wait

The new movie <b>Paris Can Wait</b> stars Diane Lane and Alex Baldwin as, respectively, Anne and Michael. The two have been married for a while and love each …

Movie Marketing Madness: Snatched

While she’d certainly had small parts before, 2015’s Trainwreck really announced Amy Schumer’s accession from her TV show to the big screen. Now …

Movie Marketing Madness: King Arthur: Legend of the Sword

I think we can all agree that, to date, the definitive cinematic version of the King Arthur story was the one told in Monty Python and the Holy …

Movie Marketing Madness: Guardians of the Galaxy Vol. 2

2014’s Guardians of the Galaxy was considered a big bet for Marvel, potentially the first substantial under-performing entry in the Cinematic …

Movie Marketing Madness: The Lovers

Debra Winger and Tracey Letts star in the new slightly-dark romantic drama <b>The Lovers</b>, getting a limited release this week. The pair play Mary and …

Movie Marketing Madness: How To Be A Latin Lover

Let’s just be honest and admit that some people have few, if any, real-world survival skills. That’s not the case, though, for Maximo (Eugenio …

Movie Marketing Madness: The Circle

Based on Dave Eggers’ 2013 novel of the same name, <b>The Circle</b> opens in theaters this week and brings with it a story of how “change the world” …

Movie Marketing Madness: Buster’s Mal Heart

The new movie <b>Buster’s Mal Heart</b> has a lot going on. Rami Malek plays Buster, a loner who lives on a mountain and is evading law enforcement but who …

Movie Marketing Madness: The Promise

It’s not easy to sell American movie-going audiences on a story of a historical event many have no prior awareness of set in a far-off country they …

Movie Marketing Madness: Sand Castle

Nicholas Hoult stars in the new Netflix-original movie <b>Sand Castle</b> as Matt Ocre, a young and largely reluctant soldier in Iraq in 2003. Ocre is a …