Movie Marketing Madness

By Chris Thilk | Every week I review the marketing campaigns for that week's new releases. What are they doing online? How do the trailers work? Who's the target audience? These columns answer those questions.

Movie Marketing Madness: Before I Fall

Director Ry Russo-Young is back with this week’s new release Before I Fall. Based on the book of the same name, the story follows Samantha (Zoey …

Movie Marketing Madness: I Don’t Feel At Home in This World Anymore

Ruth (Melanie Lynskey) is depressed in the new movie <b>I Don’t Feel At Home In This World Anymore</b>. She doesn’t seem to be going anywhere in her life and …

Movies

Movie Marketing Madness: Get Out

Jordan Peele, one half of the iconic comedy team Key & Peele, makes his directorial feature debut with this week’s <b>Get Out</b>, a movie that’s billing …

Marketing

Movie Marketing Madness: The Great Wall

Matt Damon stars in the new movie <b>The Great Wall</b> as William, a European mercenary traveling through early 11th century China when he and his group are …

Movies

Movie Marketing Madness: Fist Fight

The idea behind the new movie <b>Fist Fight</b> is easy to sum up: Two grown adult male teachers have a problem at school that results in one challenging the …

Movies

Movie Marketing Madness: A Cure For Wellness

In <b>A Cure for Wellness</b>, Dane DeHaan plays Lockhart, a young executive with a large company whose CEO has gone missing. So Lockhart is dispatched to …

Movie Marketing Madness: John Wick Chapter 2

John Wick (Keanu Reeves) was reluctantly pulled back into the life of a professional assassin in 2014’s self-titled movie. After exacting a measure …

Movies

Movie Marketing Madness: The LEGO Batman Movie

I’m not sure anyone expected Batman to be the big breakout star of 2014’s The LEGO Movie, which itself was a hit beyond what most people in the …

Comics

Movie Marketing Madness: Fifty Shades Darker

Christian Grey (Jamie Dornan) and Anastasia Steele (Dakota Johnson) are back in <b>Fifty Shades Darker</b>, the sequel to 2015’s Fifty Shades of Grey. Like …

Movies

Movie Marketing Madness: The Comedian

Robert De Niro stars as Jackie Burke in this week’s new (limited for now) release <b>The Comedian</b>. Burke is an aging comic, well-known for an old TV show …

Robert DeNiro

Movie Marketing Madness: The Space Between Us

We’re going back to Mars in this week’s new release <b>The Space Between Us</b>. Far from an attempt to rescue Matt Damon, this new movie is about a young …

Entertainment

Movie Marketing Madness: The Founder

After stories about how Apple was created, how Facebook got its start and more tales of bristly entrepreneurs, the new movie <b>The Founder</b> takes on the …

Movie Marketing Madness: The Book of Love

Jason Sudeikis plays Henry in the new movie <b>The Book of Love</b>. Henry is an architect who’s very much in love with his wife Penny (Jessica Biel), who’s …

Movie Marketing Madness: Underworld: Blood Wars

Kate Beckinsale is back as Selene the death dealer in <b>Underworld: Blood Wars</b>, the fifth installment in the Underworld franchise that began all the way …

Movie Marketing Madness: A Monster Calls

Connor (Lewis MacDougall) is having a rough time of it in the new movie <b>A Monster Calls</b>, based on the book of the same name. His mother (Felicity …

Movie Marketing Madness: Assassin’s Creed

The new movie <b>Assassin’s Creed</b> is a big-budget adaptation of the popular video game of the same name. The movie follows Callum Lynch (Michael …

Movie Marketing Madness: Silence

A crisis of – and a search for – faith drives the story in <b>Silence</b>, the new movie from director Martin Scorsese. The movie follows two 17th century …

Movie Marketing Madness: Passengers

Space travel and exploration has long captivated audiences, including recent movies such as Interstellar, Gravity and more. The latest to attempt to …

Movie Marketing Madness: Fences

“How has my life turned out?” is the core question in the story of <b>Fences</b>, the new movie directed by and starring Denzel Washington. The movie is …

Movie Marketing Madness: Sing

The new movie <b>Sing</b> is all about chasing your dreams. The story, which takes place in a world of anthropomorphized animals (similar to Zootopia from …

Movie Marketing Madness: Barry

For the second time this year we’re diving into the early life of President Barack Obama. Where the earlier Southside With You was focused on one …

Movie Marketing Madness: Rogue One: A Star Wars Story

The Rebel Alliance is back on the big-screen in this week’s <b>Rogue One: A Star Wars Story</b>. The story (don’t call it a Prequel) is set just before the …

Movie Marketing Madness: Collateral Beauty

Death seems to loom over everything in the new movie <b>Collateral Beauty</b>. Will Smith plays Howard, a man who loses both his wife and child in a great …

Movie Marketing Madness: All We Had

Rita (Katie Holmes, who also directed) is a mother who’s just trying to provide for her daughter Ruthie (Stefania LaVie Owen) in the new indie …

Movie Marketing Madness: La La Land

Hollywood loves stories about Los Angeles. There are countless movies about the city and the entertainment industry that always wind up being big …

Movie Marketing Madness: Office Christmas Party

The office holiday party is a legendary thing, both for how much fun employees can have and the potential for problems in having that much fun at an …

Movie Marketing Madness: Frank & Lola

The new movie <b>Frank & Lola</b> tells an unusual and seemingly disturbing love story. Frank is played by Michael Shannon and is a Las Vegas chef. One day …

Movie Marketing Madness: Jackie

Jackie Kennedy, one of the most famous First Ladies in United States history, has been a supporting player in countless stories about her late …

Movie Marketing Madness: Allied

Set in war-torn 1942, the new movie <b>Allied</b> is all about who you can trust and for how long. The movie stars Brad Pitt as Max Vatan, a Canadian …

Movies