Chris Thilk

1,169 Added | 7 Magazines | 2 Following | 23 Followers | @christhilk | I'm a content marketing strategist at Voce Communications and the writer of Movie Marketing Madness among more. 

YouTube goes to the movies

The Oscars are just days away—which means movie fans are locking in their predictions, nominees are putting the finishing touches on their r...

Movies

The Preproduction Group Photo Is The New Teaser Trailer

The cheapest possible way to market a movie<p>This week, three big nerdstravaganza movies all dropped new images: Shane Black's <i>Predator</i> reboot, Ridley Scott's <i>Alien: Covenant</i>, and Phil Lord's and Christopher Miller's untitled Han Solo <i>Star Wars</i> anthology film. All of them featured the principle cast of …

Movies

See the Vintage Advertisements That Helped Make Classic Films Into Blockbusters

VIEW GALLERY | 12 PHOTOS<p>The Greatest War Pictures newspaper advertisement, 1918.<br>Courtesy of GoodKnight Books<p>1 of 12<p>When the curtain falls after the …

Movies

'Zootopia' Filmmakers Spoof 'La La Land,' 'Hell or High Water' With Poster Parodies (Exclusive)

'Fru Fru Foxter Jenkins' stars Meryl Squeak and Shrew Grant, Tom Furrd's 'Nocturnal Mammals' features Jag Gyllenhaal and 'Hogsaw Ridge' hails from …

Movies

Movie Marketing Madness: I Don’t Feel At Home in This World Anymore

Ruth (Melanie Lynskey) is depressed in the new movie <b>I Don’t Feel At Home In This World Anymore</b>. She doesn’t seem to be going anywhere in her life and …

Movies

How Americans Encounter, Recall and Act Upon Digital News

Anyone who wants to understand today’s news environment faces a challenge: How to discern the nuances of digital news habits when Americans’ …

Journalism

Movie Marketing Madness: Get Out

Jordan Peele, one half of the iconic comedy team Key & Peele, makes his directorial feature debut with this week’s <b>Get Out</b>, a movie that’s billing …

Marketing

The Movie Marketing Blog: The evolution of Matt Damon’s big head on movie posters

Matt Damon is a big movie star. That’s not in doubt. While he worked regularly before then, he seriously broke out in 1997 with Good Will Hunting, …

Oscar contender ‘Lion’ denounces Trump’s travel ban in full page Los Angeles Times ad

Oscar Best Picture nominee Lion has taken out a full-page ad in the Los Angeles Times that takes a subtle swipe at President Donald Trump's travel …

Movie Marketing Madness: The Great Wall

Matt Damon stars in the new movie <b>The Great Wall</b> as William, a European mercenary traveling through early 11th century China when he and his group are …

Movies

Manchester United puts Wayne Rooney on a pedestal with Wolverine in 20th Century Fox 'Logan' promo

Manchester United has forged ahead with its unique 20th Century Fox movie partnership likening its all-time top scorer Wayne Rooney to Marvel’s …

Superheroes

Movie Marketing Madness: Fist Fight

The idea behind the new movie <b>Fist Fight</b> is easy to sum up: Two grown adult male teachers have a problem at school that results in one challenging the …

Movies

Fox Has Been Spreading Fake News About Trump and Others as Part of a Movie Campaign

Discussion of “fake news” is a huge deal these days. After being a pervasive media narrative during the election cycle, Facebook and other platforms …

Fake News

A Hollywood Film Is Funding Fake News As Part Of Its Publicity Campaign

A Cure For Wellness is linked to five fake local news websites that have been spreading hoaxes about vaccinations, Trump, and other topics.<p>A Hollywood thriller opening this weekend is using a network of fake news websites and a fake water brand to generate interest and publicity, according to …

Fake News

Movie Marketing Madness: A Cure For Wellness

In <b>A Cure for Wellness</b>, Dane DeHaan plays Lockhart, a young executive with a large company whose CEO has gone missing. So Lockhart is dispatched to …

The Spirit of 'Rogue One' Lives on at Chicago Auto Show (No, Really)

On display at this month's car show, courtesy of Nissan: an inflatable Death Star, Stormtroopers and replica X-Wings.<p>This year's hottest convention …

Movie Marketing Madness: John Wick Chapter 2

John Wick (Keanu Reeves) was reluctantly pulled back into the life of a professional assassin in 2014’s self-titled movie. After exacting a measure …

Movies

Movie Marketing Madness: The LEGO Batman Movie

I’m not sure anyone expected Batman to be the big breakout star of 2014’s The LEGO Movie, which itself was a hit beyond what most people in the …

Comics

Movie Marketing Madness: Fifty Shades Darker

Christian Grey (Jamie Dornan) and Anastasia Steele (Dakota Johnson) are back in <b>Fifty Shades Darker</b>, the sequel to 2015’s Fifty Shades of Grey. Like …

Movies

‘Guardians of the Galaxy 2’ Was the Most Talked About Super Bowl Trailer on Social Media

Disney-Marvel’s “Guardians of the Galaxy Vol. 2” Super Bowl ad was the most popular trailer of the game. The commercial was out of this world, …

Remembering When Super Bowl Movie Ads Were Surprising

"Enjoy the Super Bowl. It May be your last," is a tagline that worked in '96, but likely wouldn't sit well today.<p>Sunday's Super Bowl will feature …

WordPress vs. Medium: A Case Study

Last month, I ran an A/B test to see how an article performs on WordPress vs Medium.On Medium, the article was titled “What are you doing, Medium?” …

WordPress

Medium plans to launch a consumer subscription product this quarter

Medium CEO Ev Williams announced today at Upfront Summit that his company will launch a consumer subscription product, with the first version coming this quarter. This could help develop an additional revenue stream apart from advertisements. Finding a strong revenue source is critical, since …

Evan Williams

8 Things Marketers Need to Know About Snapchat's IPO

Most Popular<p>Snapchat sees dollar signs and some danger signs as it heads for Wall Street.<p>On Thursday, the messaging and media app filed for its IPO …

Snapchat

News App Usage Rises Worldwide

2016 was a year of striking headlines, and users across the globe responded by tapping into news apps to keep up with the developments.<p>According to …

University of Oxford

What to Look for When Working with Influencers

Interest in influencer marketing continues to increase—and prices are rising in tandem—but measurement capabilities haven’t kept pace.<p>Measurement …

Influencer Marketing

Movie Marketing Madness: The Comedian

Robert De Niro stars as Jackie Burke in this week’s new (limited for now) release <b>The Comedian</b>. Burke is an aging comic, well-known for an old TV show …

Robert DeNiro

For Native Advertising, 2017 Looks Like a Year of Clarity

Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content …

Advertising

Snapchat rolls out QR-style ‘Snapcodes’ to open links in app

Facebook Is Developing Animated Selfie Masks for Brands

Most Popular<p>Facebook is in talks to let several Hollywood studios promote big-budget movies using new animated masks on the social network, according …

Snapchat