Chris Thilk

1,210 Added | 7 Magazines | 2 Following | 23 Followers | @christhilk | I'm a content marketing strategist at Voce Communications and the writer of Movie Marketing Madness among more. 

Movie Marketing Madness: Wilson

Woody Harrelson stars as the title character in this week’s new release <b>Wilson</b>. The movie is based on the graphic novel of the same name by Daniel …

Woody Harrelson

‘Get Out’ Marketing Tapped Into Relationship Between Racism and Horror

Universal's recent hit pushed the public's buttons and hit nine figures at the box office<p>Universal’s marketing campaign for “Get Out” pressed all the …

Movies

Movie Marketing Madness: CHiPs

Dax Shepard isn’t the biggest movie star in the world but he does have a loyal following thanks to supporting roles on the big-screen and a long run …

A $5,300 Belle Clutch?! 'Beauty and the Beast' Merch Selling to Affluent Adults

Disney is targeting adult women with big-ticket style items, including a Judith Lieber clutch, a rose-adorned Le Creuset pot, a Swarovski Jewelry …

Walt Disney Company

Movie Marketing Madness: T2 Trainspotting

Mark, Sick Boy, Spud and the rest of the crew from the 1996 original are back in <b>T2 Trainspotting</b>. The new movie, appropriately, picks up 20 years …

Movie Marketing Madness: Beauty and the Beast

<b>Beauty and the Beast</b> is back in theaters, this time as a live-action feature that ostensibly remakes the 1991 animated classic. The movie follows the …

Walt Disney Company

Ghost in the Shell's latest critic: its own viral marketing tool

<i>Ghost in the Shell</i> will hit theaters in just over two weeks, and fans of the original, as well as online observers, are already gearing up for a fight. Paramount recently launched an online campaign to promote the film at IAmMajor.me, allowing anyone to upload photos of themselves and add bold, …

Anime

SXSW: Ridley Scott's 'Alien: Covenant' Teams With AMD on Beautiful, Eerie Branded Content Film

Most Popular<p>Tonight at SXSW, director Ridley Scott will appear onstage with actors Michael Fassbender and Danny McBride to tease the upcoming "Alien: …

Movies

Inside AMD's Partnership With "Alien: Covenant," And The Dark Dichotomy of AI

Because Michael Fassbender's creepy android is definitely evil, right?<p>Androids in the <i>Alien</i> franchise don't have the best reputation. For every noble, self-sacrificing Bishop, there's an Ash or a David out there making lives harder for the humans who just want to get through their mission without …

Movies

The latest trend in Snapchat ads: 360-degree video

When the highly anticipated film “Fifty Shades Darker” hit the theaters on Valentine’s Day weekend last month, Universal Pictures took users on a …

Snapchat

‘Fate of the Furious’ Revs Up on Social Media With Latest Trailer

Action sequel “The Fate of the Furious” dominated social media chatter last week as it generated nearly 138,000 new conversations, according to …

Movies

Movie Marketing Madness: The Belko Experiment

James Gunn, he of Guardians of the Galaxy and more, returns to his indie horror-comedy roots with this week’s <b>The Belko Experiment</b>, which he produced …

Movies

Big News—Pinterest Acquires Jelly!

Ben Finkel and I co-founded Jelly four years ago to create a human powered search engine. We’ve accomplished that with our tiny little team — despite …

Pinterest

Giant Ape Footprints Appear Around L.A. in Colossal Stunt for Kong: Skull Island

We’re fond of beach stunts for entertainment franchises, and here’s a pretty good one—or actually, five—from experiential agency Grandesign for this …

Los Angeles

Final Plea: Stop Soundtracking Movie Trailers With Somber, On-the-Nose Covers

There is a pervasive trend in modern movie trailers you are undoubtedly familiar with by now: the solemn, slow cover of a very famous, well-regarded …

Fifty Shades of Grey

Movie Marketing Madness: Burning Sands

The new Netflix original movie <b>Burning Sands</b> takes us inside Hell Week, that period where anything goes as college fraternities bring out all their …

Movies

Movie Marketing Madness: Kong: Skull Island

King Kong is back on the big screen for the first time in about a dozen years in this week’s <b>Kong: Skull Island</b>. The story follows a group of …

Twitter adds Analytics to Moments to reassure publishers it's no waste of time

Twitter is giving users more insight on how their Moments are performing with a new set of analytics tools.<p>You can now can tap on the arrow on the upper right corner of a Moment and select “View Analytics” or tap the “…” button when viewing a Moment on the web.<p>Twitter provides much of the same …

Twitter

Lionsgate Builds Power Rangers Chatbot Experience Based On Data

by @lauriesullivan,<p>Lionsgate partnered with Imperson to build a three-phase chatbot campaign for the upcoming Power Rangers movie scheduled for …

Power Rangers

Social Media Fact Sheet

MORE FACT SHEETS: INTERNET/BROADBAND | MOBILE TECHNOLOGY<p>Today around seven-in-ten Americans use social media to connect with one another, engage with …

Spielberg and Ford Reunite as Indiana Jones Returns to Theaters July 19, 2019

Indiana Jones will return to the big screen on July 19, 2019, for a fifth epic adventure in the blockbuster series. Steven Spielberg, who directed …

Movie Trailers

Movie Marketing Madness: Personal Shopper

Kristen Stewart reteams with her Clouds of Sils Maria director Olivier Assayas on the new film <b>Personal Shopper</b>. In it she plays Maureen Cartwright, a …

Marketing

How Are Marketers Using Data to Personalize Experiences?

Research has shown that personalization can provide a significant lift for marketers across various KPIs, and a new Monetate survey [download page] …

Marketing

Import Your Medium Posts to WordPress.com

With the recent news about Medium’s change in business model we’ve been receiving a number of requests from users on how to import their content to a …

Internet Marketing

Welcome to Series, a new type of story on Medium

Series-ly tho…Readers spend almost five million hours per month on Medium, following the latest smart ideas from their favorite writers. Today, we’re …

Storytelling

Marketers 'Unaware' of FTC Social Media Guidelines Regulating Influencers

Influencers are taking an increasingly large chunk of the digital ad market, and many individuals with hefty, engaged social media followings are …

Twitter will now let you mute specific words from your timeline — and mute ‘eggs’ without profile photos

Most importantly, Twitter is speeding up its pace of taking action against harassment.<p>Twitter is announcing a few new anti-harassment features today:<p><b>You’ll now be able to mute specific words — including other usernames — from your timeline, not just your notifications.</b> You can mute words …

Marketing

eMarketer Releases New Snapchat Usage Numbers

As it prepares to go public, Snapchat certainly has momentum on its side—but competition is looming large. eMarketer has increased its US usage …

Snapchat

What Makes People Buy from a Brand They Follow on Social Media?

Seven in 10 US internet users will use social media regularly in 2017, according to eMarketer’s latest forecast. However, the ways in which social …

Social Media Marketing

How Teen Craze Musical.ly Got Too Big for Pop to Ignore

When Katy Perry dropped her new single "Chained to the Rhythm," one of the first places she promoted it was on Musical.ly, a three-year-old service …

Music