Chris Thilk

1,356 Added | 7 Magazines | 2 Following | 24 Followers | @christhilk | I'm a content marketing strategist at Voce Communications and the writer of Movie Marketing Madness among more. 

Online Video Advertising Set to Quadruple by 2021

If you’re already sick of seeing an endless stream of videos posted on your Facebook feed, buckle up, because its not going to slowdown anytime …

Advertising

Some Brands Get Extra Clever On Social (And Some Consumers Aren't Feeling the Vibe)

Whether it’s using GIFs or the latest slang, brands do what they can to stay relevant on social media. But despite their best efforts, many people …

Marketing

Google News launches a streamlined redesign that gives more prominence to fact checking

Google on Tuesday launched a redesigned desktop version of Google News that introduces a more streamlined design, highlights fact checking, and offers users additional personalization.<p>Google News’ desktop site is now broken into three main sections: Headlines, which features the day’s top news …

Journalism

US podcast ad revenue expected to nearly double this year, hitting $220m

US podcast advertising revenue is expected to hit more than $220m in 2017, marking an uptick of 85% over $119m in 2016, according to the IAB Podcast …

Advertising

The app economy will be worth $6 trillion in five years thanks to mobile commerce

More people are spending more time and — crucially — more money in apps.<p>In five years, the app economy will be worth $6.3 trillion, up from $1.3 trillion last year, according to a report released today by app measurement company App Annie.<p>What explains the growth? More people are spending more time …

Apps

Movie Marketing Madness: Baby Driver

Director Edgar Wright is back, bringing his unique cinematic storytelling sensibilities to this week’s new release <b>Baby Driver</b>. Far from his …

Movies

Minions Mob Snapchat in ‘Despicable Me 3’ Augmented-Reality Promo

Snap has snagged a chunk of Universal-Illumination Entertainment’s “Despicable Me 3” marketing budget.<p>The impish Minions from the animation franchise …

Movies

8i Partners With Sony Pictures to Let You Add Spider-Man Holograms to Your Videos

Holographic capture startup 8i released its Holo app for Android and iOS Thursday, giving anyone with a compatible device a way to add a number of …

Augmented Reality

From creation to community: creator updates from VidCon 2017

With creators flying in from all over the world to meet one another, celebrate what they’ve accomplished, and get in some quality time with...

Vimeo Kills Plans For Subscription-Video Service

<b>UPDATED:</b> Vimeo has scrapped its long-simmering plans to launch a subscription streaming-video product, which execs had positioned as a kind of …

Netflix

A Consumer Group Is Asking The FTC To Investigate Celebs For Shady Instagram Ads

A consumer advocacy group wants the FTC to do something it has never done before — go after individuals for shady #spon.<p>Posted on June 26, 2017, 14:23 GMT<p>In March 2017, the Federal Trade Commission sent “educational” letters to 46 celebrities who it believed weren’t properly disclosing ads on …

Advertising

Google Opens Up YouTube Co-Viewing App Uptime to All iOS Users

Google has opened the floodgates for Uptime, an app that lets you watch YouTube videos together with your friends. The app is now freely available to …

Apps

Movie Marketing Madness: Despicable Me 3

Universal and Illumination are back for another go around with <b>Despicable Me 3</b>, the second sequel in the surprisingly successful franchise that also …

Facebook to Launch App for Influencers to Manage Content

Facebook will launch an app later this year that will provide influencers on its platform the ability to better manage content on its platform.<p>The …

Marketing

Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds

Some 90% of social media users are influenced to make a purchase after seeing a relevant video, with 33% of those participating in the survey …

Marketing

Updates from VidCon: more users, more products, more shows and much more

I just got off stage after a great conversation with Rhett and Link at VidCon, where we announced a number of exciting new updates. We spoke about …

YouTube TV

Video Ads Are Coming to Reddit

Reddit is introducing video advertising as part of a larger push to attract more ad dollars to its site, the Wall Street Journal reported Friday. …

Advertising

As G Suite gains traction in the enterprise, G Suite’s Gmail and consumer Gmail to more closely align

Google’s G Suite business is gaining enormous traction among enterprise users. G Suite usage has more than doubled in the past year among large …

Google

Using social media appears to diversify your news diet, not narrow it

Despite widespread fears that social media and other forms of algorithmically-filtered services (like search) lead to filter bubbles, we know surprisingly little about what effect social media have on people’s news diets.<p>Data from the 2017 Reuters Institute Digital News Report can help address …

Journalism

News apps are making a comeback. More young Americans are paying for news. 2017 is weird.

The United States recently elected an unusual president. And to go with the times, Americans are exhibiting some behaviors in media consumption that are, if not unusual, then at least different from those of people in other countries.<p>That’s one of the recurring findings in a report out Thursday …

United States

Movie Marketing Madness: The Beguiled

Sophia Coppola returns to the director’s chair with this week’s <b>The Beguiled</b>. A remake of the 1971 film starring Clint Eastwood and Geraldine Page, …

Movies

Content Marketers Not Yet Using AI, Survey Shows

Digital marketers know that artificial intelligence, voice search and the Internet of Things could be key to their future. But most are not yet using …

Digital Marketing

The Moves Tech Giants Just Made That Should Terrify Hollywood

Blink and you missed it, but the already fuzzy line between media and tech just disappeared.<p>It happened at some point over the past seven days, a …

Digital Media

Separate eMail Account For Brand Communications

According to new data from Yes Lifecycle Marketing in A Marketer’s Guide to Reaching the Generations, 58% of Millennials maintain a separate email …

Marketing

Instagram Stories is still growing quickly and now has 250 million users

That’s 50 million new users in just two months.<p>Instagram Stories is picking up steam.<p>The company reported Tuesday that Stories, the feature that lets users share videos and posts that disappear after 24 hours, is now used by 250 million people every day. That means Stories added 50 million new …

Instagram

Share a Replay of Your Live Video to Instagram Stories

Starting today, we’re introducing the option to share a replay of your live video to Instagram Stories. Now, more of your friends and followers can …

Majority of consumers consider a brand’s social and political stances before making a purchase

Nearly 60% of consumers will buy or boycott a brand solely because of its stance on a social or political issue, according to Edelman’s Earned Brand …

Marketing

Time Warner Said to Invest $100 Million in Snapchat Shows, Ads

Most Popular<p>Time Warner will invest $100 million in producing TV-like shows and advertising on Snap Inc.'s Shapchat over the next two years, in a …

Advertising

Media Companies Are Getting Sick of Facebook - Bloomberg

When Facebook Inc. wants to try something new, one of its first calls is to CNN. It was a key partner when Facebook introduced its news-reading app, …

Facebook

Spotify ‘Sponsored Songs’ lets labels pay for plays

A mysterious “Sponsored Content” opt-out setting recently appeared in Spotify, and now the streaming giant has confirmed to TechCrunch what it’s about. Spotify is now testing a new “Sponsored Song” ad unit that a company spokesperson tells us is “a product test for labels to promote singles on the …

Spotify