Chris Brake

241 Flips | 1 Magazine | 1 Like | 1 Following | 540 Followers | @chrisrb10 | Expert in developing Digital Marketing Solutions for SMBs

Facebook, False Equivalence and the Darker Side of Social Media Revealed

Undoubtedly you’ve seen the controversy surrounding Facebook and the election. How much did the circulation of fake news and other false, …

Social Media

What Is the Essential Digital Marketing Bundle for Local Businesses? | Street Fight

<b>Published:</b><p><i>In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting</i> …

Local SEO now has an organic ROI tracking method

Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local …

Study Argues Most Current SMB-Focused Sales Efforts Are Completely Ineffective

It’s very noisy out there in the world of SMB marketing services. It has become harder to get attention and stand out in a crowded market where many …

Yelp: Average Yearly SMB Ad Spend Is $3,204, 76% Retention, 269% ROI

B2B social network Alignable ranked Yelp at or near the bottom of its Trust Index as measured by NPS ratings. There’s also anecdotal evidence that …

Can Location Save Mobile Advertising?

Yesterday on Marketing Land I wrote about a new mobile ad blocking report that contends there are now roughly 419 million people blocking ads on …

Ad Blocking

Google adds ‘Reviews from the web’ to critic reviews in local search results

Last month Google introduced best-of lists and critic reviews for local search. Google is now adding “Reviews from the web,” which brings …

The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource

Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. …

Marketing

The rise of personal assistants and the death of the search box

The SMX West 2016 keynote by Googler Behshad Behzadi envisions a future in which searching for information becomes more ubiquitous and contextual.

Nearly 80 percent of social media time now spent on mobile devices

Facebook dominates all other networks in engagement, while Snapchat skews much younger than the other social sites.<br>Please visit Marketing Land for …

Google Expands Local Ranking Help Document

Yesterday, so this doesn't seem like an April Fools prank, Google posted in their features updates page for Google My Business that they've updated …

Local marketing: What is the true local web?

If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing out on audiences native to a particular city.Yes, you have …

Data show that search query volumes on the PC peaked in 2013

February US desktop search rankings from comScore are out. The data show almost no changes month over month. There is only very incremental …

Local SEO beyond the browser

Are you using offline advertising to complement your local SEO efforts? Learn the benefits of connecting your digital and physical marketing.

Google’s right-side Adpocalypse: What really happened (DATA)

About a month ago, Google confirmed the death of right sidebar ads for desktop search results. Search Engine Land paid media reporter Ginny Marvin …

What different consumer groups really want from local business websites

In February at BrightLocal, we published an annual survey that explored consumer attitudes towards local business websites. The survey looked at what …

Facebook Announces SMB Video Offering & 3-Million-Advertiser Milestone

Facebook has announced a new montage-video product for small businesses, Your Business Story. In the same post, Facebook casually mentioned that the …

Setting Local SEO Expectations: 3 Points To Hit Early And Often

When it comes to providing SEO for local businesses, it's crucial to set realistic expectations. Columnist Jenny Foster discusses three points she …

Prioritizing Local Search Profile Listings: 2 Methods

Looking to start building those local citations? Columnist Lydia Jorden explains how to determine which local business listing sites are worth …

The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search

en_US<p>article<p>Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive …

SEO

How an 'oddball' team created one of Facebook's biggest threats to Google

Last quarter, 80% of company's $5.63 billion in ad revenue came from injecting a wide variety of different ad types amid the vacation pics, BuzzFeed quizzes, and political rants you see on your smartphone News Feed.<p>But the ads that Facebook makes money from don't just appear on Facebook (or …

How Google Is Inventing A "Near Me" Future

As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for …

Inventions

New Alignable Rankings Shed Light on What SMBs Really Think of Tech Vendors | Street Fight

<b>Published:</b><p>Community reviews matter for small business owenrs. For instance, if you run a salon and you’re looking for an online email provider, …

You Misunderstand Foursquare. It’s comScore, Not Instagram

Foursquare is not a consumer social app business, it’s a data company. And only when it admitted that to itself and revalued as such was it able to pull in more capital and keep chugging. Today at LA’s Upfront Summit, Foursquare’s lead investor from Union Square Ventures Fred Wilson stuck up for …

How the SMB/Local Advertising Community Can Avoid 'Bad Ads' | Street Fight

<b>Published:</b><p>Image is everything in advertising — and that might be even more true for digital, where it’s almost too easy for consumers’ eyes to skim …

Lists are the new search

I've become rather fascinated by all the people trying to unbundle Yelp for restaurants. People trying to unbundle Craigslist do so with modern UX, …

Apple Music

Google's Fake Locksmith Problem Once Again Hits The New York Times

7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing

Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs …

Apps

When You Rank High Organically But Not Locally (Case Study)

You've done everything right in terms of local SEO -- you're even ranking high in organic results -- but you just can't seem to get a place in the …

SEO