Ogilvy Adspiration

By Ogilvy | Inspiration, news, and the weeks best ads from around the world. Brought to you by @ChrisRawlinson / @OgilvyCT. For more news from Ogilvy go to www.ogilvydo.com To subscribe email chris.rawlinson@ogilvy.com

Apple’s New Campus: An Exclusive Look Inside the Mothership

One More Thing<p>Inside Apple’s Insanely<p>Great (or Just Insane)<p>New Mothership<p>Inside Apple’s Insanely Great (or Just Insane) New Mothership<p>by Steven Levy …

Architecture

How to Nourish Your Team’s Creativity

CEOs in a recent poll agreed that creativity is the most important skill a leader can have. What seems less clear is how to actually cultivate it. Every leader is hoping for that next great idea, yet many executives still treat creative thinking as antithetical to productivity and control. Indeed, …

Creativity

Research: The More Essential Your Job Is to Your Company, the Happier You’ll Be

Say you’re a lawyer, and you’re evaluating competing job offers — one from a law firm, and the other for a general counsel role in a tech company. Which one should you take?<p>This is a complicated question, and one that professionals face all the time. If you’re a marketer, you have to decide whether …

Harvard Business Review

To Be More Creative, Schedule Your Breaks

Imagine that on a Friday afternoon, before leaving work to start your weekend, you are asked to solve two problems that require creative thinking. Do you:<p>Spend the first half of your time attempting the first problem and the second half of your time attempting the second<br>• Alternate between the two …

Creativity

Obsess Over Your Customers, Not Your Rivals

The starting point of most competitive analysis is a question: Who is your competition? That’s because most companies view their competition as another brand, product, or service. But smart leaders and organizations go broader.<p>The question is not <i>who</i> your competition is but <i>what</i> it is. And the answer …

Harvard Business Review

Prevent Burnout by Making Compassion a Habit

“I am sick to death of the ridiculous situations I have to deal with at work. The pettiness, the politics, the stupidity — it’s out of control. This kind of thing stresses me out to the max.”<p>Stress is a happiness killer. And life is just too short to be unhappy at work. But we hear this kind of …

Compassion

Your Brain Can Only Take So Much Focus

The ability to focus is an important driver of excellence. Focused techniques such as to-do lists, timetables, and calendar reminders all help people to stay on task. Few would argue with that, and even if they did, there is evidence to support the idea that resisting distraction and staying …

The Brain

Mastercard aims to speed up your chip-and-PIN payments

Chip cards are ultimately faster than paying with a magnetic stripe and a signature (or worse, a check), but they're sometimes slow -- and it's bad enough that Mastercard wants to do something. The company is partnering with Verifone and Global Payments to build its speedy M/Chip Fast technology …

Banking

Why the future of banking is mobile-only

"No one who has disrupted any industry was a traditional player"<p>With no physical branches and an emphasis on convenience, mobile-only banking is …

Banking

Amazon's next Echo could feature a 7-inch touchscreen and launch today

Following its camera-equipped Echo Look that’s designed to snap photos of your outfit and give you fashion advice, Amazon is set to release its next device in the lineup, a smart speaker with a 7-inch touchscreen. That’s from a report from The Wall Street Journal, corroborated by a leak from …

Amazon

How Elon Musk learns quicker and better than anyone else

How is it even possible that Elon Musk could build four multi billion companies by his mid-40s — in four separate fields (software, energy, …

Elon Musk

Swipe right for Sudan: endangered rhino 'joins' Tinder as part of conservation efforts

Swiping right on Sudan will raise vital funds to save the northern white rhino<p>The last known northern white rhino on the planet has "joined" Tinder …

Wildlife

Wikipedia founder Jimmy Wales is taking on fake news with an online newspaper

Wales says the Wikitribune will offer news ‘by the people and for the people’<p>The co-founder of Wikipedia, Jimmy Wales, is launching a new online publication that aims to combat fake news. The project is called <i>Wikitribune</i><i>,</i> and it will bring together professional journalists and a community of …

Journalism

Waymo begins first public on-demand self-driving service test in Arizona

Waymo has already been offering members of the public access to its self-driving fleet – for two months, during a limited trial in Phoenix, Arizona. The Alphabet-owned company quietly kicked off public availability of its Fiat-Chrysler Pacifica minivans and other autonomous vehicles, equipped with …

Transportation

Channel 4's online TV ads will call you out by name

Adverts are about to get a lot more personalised -- or creepier, depending on your point of view -- the next time you hop on the All 4 streaming service to catch up on <i>The Island with Bear Grylls</i>. This month, Channel 4 is bringing a new ad format to its on-demand platform that targets the viewer …

Channel 4

10 Breakthrough Technologies That Are About to Change the World

The future is coming faster than you think. You need to prepare.<p>Any fool on the street can tell you that technology is changing at a whiplash-inducing pace. What's much more difficult to predict is which technologies specifically are about to hit big. Manage to divine that information before the …

Innovation

The Silver Lining Effect Is Why Saying "I Have Good News And Bad News" Is Best

When you've got positive and negative information for someone, do you deliver it all at once or do you rely on the old standby, "I have some good …

Imagination Helps You Be Patient

<i>By Katherine Schreiber</i><p>Do you struggle to control your impulses in the moment, choosing smaller but more immediate rewards (a lesser sum of money, …

Behavioral Economics

Virgin Atlantic Is Launching Its Own Branded Podcast “The Venture”

Made with Gimlet Creative, the pod profiles entrepreneurs like co-creator of MTV’s The Real World and co-founders of record label Kill Rock Stars.<p>As you may have already seen in the latest issue of <i>Fast Company</i>, branded podcasts are now <i>a thing</i>. And it’s no wonder, since 57 million Americans tuned in …

Virgin Atlantic

The Surprising Ways You Ruined Your Interview Before You Even Opened Your Mouth

First impressions aren’t always everything, but they can make or break your interview.<p>If there’s ever a time in our lives when everything we do will be scrutinized, it’s when we’re at a job interview.<p>With that in mind, many of us spend hours preparing what we’re going to say to wow the hiring …

Employment

From Googlers’ Management Tips To Salary Talk: This Week’s Top Leadership Stories

This week’s top stories share what to ask recruiters at Amazon and Spotify, how to negotiate a higher salary, and one Googler’s tips for new managers.<p>This week we learned what questions recruiters at Amazon and Spotify wish candidates asked them more often, what you need to say in every type of …

Employment

How To Prevent “Move Fast And Break Things” From Breaking You

In his new book, former Dylan tour manager and film producer Jonathan Taplin outlines in devastating detail how the digital economy has hurt creative types.<p>More than most people, Jonathan Taplin has seen firsthand how the rise of digital behemoths like Google and Facebook has irrevocably …

Silicon Valley

The Bigger Lesson From Facebook’s New Bereavement Leave Policy

Paid grief leave is just the start. Sheryl Sandberg’s vulnerability has set a tone for something much more important: a culture change.<p>Facebook COO Sheryl Sandberg’s world came to a sudden halt when her husband, Dave Goldberg, died suddenly, at age 47, during a spring 2015 trip to Mexico. In the …

Sheryl Sandberg

An exclusive look at Snapchat's newest Discover publisher, The New York Times

Remember this date in history: April 24, 2017, <i>The New York Times</i> launched on Snapchat Discover.<p>“All the news that’s fit to print” will be transformed into an edition on Snapchat, going live at 6 a.m. every weekday starting Monday. It’s a dramatic moment for one of the world’s oldest and most …

Journalism

Police finally stop 12-year-old trying to drive 2,558 miles across Australia

Driving across Australia, of all places, isn't something you do on a whim.<p>Yet that was the plan for one kid, who was stopped by police after driving 1,200 kilometres (745 miles) from the country's east coast.<p>"Checks revealed the driver to be a 12-year-old boy travelling from Kendall, NSW, on his …

Australia

Nigel Barker breaks down the benefits of inclusive marketing in business

Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many businesses, it's the secret ingredient behind creating ads that set out to empower people and create confidence amongst consumers.<p>Inclusive marketing is marketing that doesn't specifically target one …

Marketing

Just 23% of people now prefer watching TV shows on televisions

Watching TV shows on devices other than tradition televisions is becoming ever more widespread, and the speed at which people’s viewing habits are …

TV