Ogilvy Adspiration

By Ogilvy | Inspiration, news, and the weeks best ads from around the world. Brought to you by @ChrisRawlinson / @OgilvyCT. For more news from Ogilvy go to www.ogilvydo.com To subscribe email chris.rawlinson@ogilvy.com

SAS troops are deployed on the London Underground with ‘shoot to kill’ orders

Armed special forces troops are being deployed on the London Underground with orders to ‘shoot to kill’, according to sources.<p>Heartwarming moment …

War

How to change minds and influence people's behaviour

Neuroscientist and author Tali Sharot's new book explores how we influence the people around us

Psychology

Here’s Elon Musk’s SpaceX blooper reel

It’s just a scratch<p>“Technically it did land... but not in one piece.” Elon Musk has posted a long-awaited blooper reel of SpaceX’s failed orbital rocket booster which features plenty of explosions and fire. The tongue-in-cheek video is set to Sousa’s <i>Liberty Bell</i> (more popularly known as the <i>Monty</i> …

Elon Musk

An Insane Collection of Hollywood Props Is Up for Auction, From Conan’s Sword to Indy’s Whip

• Author: Michael Calore. Michael Calore Gear<br>• Date of Publication: 09.02.17. 09.02.17<br>• Time of Publication: 6:00 am. 6:00 am<p>Later this month, an exemplary …

Movies

Could a Videogame Strengthen Your Aging Brain?

A sheen is starting to appear on Rocky Blumhagen’s forehead, just below his gray hair. He’s marching in place in a starkly lit room decked out with …

The Brain

Four Radical Plans to Save Civilization From Climate Change

Smug eco-warriors may think they’re curbing global warming with their vegan diets, charged-up Teslas, and rooftop solar panels. But according to …

Climate

How to Solve the Biggest Mystery in Physics

Suppose aliens land on our planet and want to learn our current scientific knowledge. I would start with the 40-year-old documentary <i>Powers of Ten</i>. …

Physics

Twitter tests a feature that simplifies your tweetstorms

Tweetstorms are a staple of Twitter these days -- it's not uncommon to see someone shout "thread" and point to a mammoth 30-tweet piece of political commentary. Whether or not you feel that's the best use of Twitter, it could soon be much easier to compose those epic-length stories. A user (going …

Social Media

The Best Thing About iOS 11 May Be The Animated Emoji

Tech blogs are buzzing after some Apple-related rumors leaked onto Reddit. According to Gizmodo, a Golden Master build of iOS 11 hit the internet …

iOS

Nike made me a pair of custom sneakers in 46 minutes

Last week, Nike announced the launch of its Makers' Experience, an invite-only, limited-time event where people can design a pair of shoes and have them made in less than hour. And today we had the chance to check it out for ourselves at the company's By You Studio in New York City, a space created …

Sneakers

General Motors is starting to build cars that can eventually drive without a human

The Chevy Bolt EVs will be built with the hardware necessary to enable fully self-driving cars.<p>General Motors and its self-driving subsidiary Cruise have started to build Chevy Bolt electric vehicles that are being produced with fully autonomous hardware. In other words, once the software is ready …

Transportation

Microsoft lays out its strategy for the chat wars with $5 billion Slack

When Microsoft entered the market for work chat apps, it created ripples across the industry: $5 billion startup Slack took out a full-page ad in the New York Times welcoming its new rival Microsoft Teams to the party.<p>On Monday, Microsoft offered an update on its progress after six months in the …

Microsoft

TED Speakers Use This Pro Trick to Instantly Improve Their Presentations

Got toes? Then you're all set to use this odd but effective trick.<p>If you want to improve your speaking skills, you can learn a lot from watching TED speakers. After all, the best among them are some of the most accomplished presenters around. But there might be an even better source of presentation …

Public Speaking

Facebook Groups for Pages May Be the Best Thing for Brands on Social

Facebook’s rollout of groups for pages in July heralded a return to the concept of community and gave brands another method to engage audiences on a …

Advertising Industry

What Your Innovation Process Should Look Like

Companies and government agencies often make the mistake of viewing innovation as a set of unconstrained activities with no discipline. In reality, for innovation to contribute to a company or government agency, it needs to be designed as a process from start to deployment.<p>When organizations lack a …

Innovation

Watch SpaceX test its most powerful rocket engine yet

SpaceX released video of their most powerful rocket engine being tested in McGregor, TX. This is the rocket engine that SpaceX plans to use to go to Mars. It will launch for the first time by December.<p><b>Follow Tech Insider:</b> On Facebook

Exploration

Alexa and Google Assistant star in BBC's interactive radio plays

The BBC is making a new kind of theater that works with your domestic voice assistant -- and makes you part of the show. The company's R&D department has collaborated with Rosina Sound to make a radio play that invites you, the listener, to insert your own lines when cued. And, in true British …

Google

Hurricane Irma just made a digital walkie-talkie the No. 1 app online

As Hurricane Harvey dropped anchor over Southeast Texas last week, Zello became the go-to app for rescuers working to save thousands of people trapped by floodwaters.<p>Within days of Harvey’s arrival, the app saw a 20-fold increase in usage in Houston, according to Bill Moore, the Austin based …

Cajun Navy

Want to Raise Mentally Strong Kids? Do These 3 Things (Most Parents Don't Do Any of Them)

All kids have the ability to develop mental muscle. We just need to teach them how.<p>Challenges, hardship, and setbacks are inevitable. Teaching kids to build mental muscle helps them become resilient. It's also the key to helping them reach their greatest potential in life.<p>But, it's easy to get so …

Parenting

A Genius Move: A Pop-Up Store 300 Feet up the Side of a Cliff

Taking something old and making it new is a smart marketing move.<p>If you've ever thought of launching a pop-up shop, you realize that one of the biggest questions is finding the right location.<p>But you might skip the spot that 37.5 TECHNOLOGY chose. The outdoor clothing manufacturer, which has …

Outdoors

10 Top Podcasts Every CEO Should Listen To

We see a lot of articles on what CEOs are reading, but sitting down and reading a whole book can take up a lot of time. Podcasts are a productive way …

Ben Horowitz

How the US military uses behavioral economics to fight ISIS

In the war against ISIS, the battlefield has no distinct boundaries. Insurgents often live among locals. The challenge is finding ways to separate the two: getting civilians to trust American forces instead of ISIS.<p>One division of the military’s Special Operations Command is tasked with just that: …

War

Secrets of Customer Decision Making

Seven Imperative for moving your Customer Experience to the next level.<br>Based on the best-selling book: The Intuitive Customer.<p>Are you struggling to …

The psychological reasons you can't save

Professor Slonim says the main psychological barrier people face when attempting to save is a bias towards short-term rewards over longer term …

Behavior

What's The Reality Of Your Perception?

Years ago, <i>Rolling Stone</i> was struggling to make its numbers. Readership wasn’t the problem. The issue was media buyers’ perceptions of the magazine. …

The Friendship That Created Behavioral Economics

A conversation with Michael Lewis about his new book on the research of Daniel Kahneman and Amos Tversky<p>The term “the economic man,” or homo economicus, is attributed to John Stuart Mill. It represents one way economists have studied people for decades—as rational, self-interested actors whose …

Behavior

‘We tend to discount very heavily what’s happening in the future’

Melissa JenkinsAAP<p><b>IF YOU suspect some sneaky Jedi mind tricks are beating your efforts to save, you’re on the money.</b><p>Australia’s soaring household …

10 Essential Characteristics of Highly Successful Entrepreneurs

If you want to be an entrepreneur, you need to have the right personality and the right attitude.<p>Owning a business isn't for everyone. The stress and hard work that come with it makes many people unwilling to dive in.<p>It takes a special kind of person to be an entrepreneur - to come up with an idea …

Entrepreneurship

These Are Email Templates To Use When You Want To Ask For An Introduction

Professional social currency matters.<p>Throughout the course of your career, there will be times when you <i>need</i> to ask for an introduction–even when you <i>don’t</i> want to. Whether you’re a new entrepreneur looking for an “in” with investors or just seeking a career change, you’ll need to tap your network …

Networking