Ogilvy Adspiration

By Ogilvy | Inspiration, news, and the weeks best ads from around the world. Brought to you by @ChrisRawlinson / @OgilvyCT. For more news from Ogilvy go to www.ogilvydo.com To subscribe email chris.rawlinson@ogilvy.com

How Spotify Balances Employee Autonomy and Accountability

Autonomy may be the single most important element for creating engagement in a company. How can anyone feel engaged, let alone inspired, if she feels that some supervisor is always looking over her shoulder? But autonomy is a double-edged sword. On the one hand, it spurs creativity and involvement. …

Harvard Business Review

What You Can Learn From The World's Most Innovative Companies Of 2017

Here's what Amazon, Snap, Netflix, and others can teach us about innovation in 2017.<p>On September 4, 1921, my grandfather arrived in the United States, 17 years old, with just $25 in his pocket. He became a dressmaker, and in 1937 received a patent for what he called "a new, original, and ornamental …

Innovation

These eyeglasses automatically adjust focus no matter where you look

Just like most parts of the human body, our eyes have a tendency to get worse with age. You might take your ability to focus for granted now, but …

Wearable Tech

Want to Have More Creative Breakthroughs? Redesign Your Day According to This Step-by-Step Guide

The authors of a new book on the art of breakthrough thinking explain how designing your day more thoughtfully can get your creative juices flowing.<p>You stare at a blank screen for what seems like hours, waiting for your brain to come up with a brilliant idea, and it never comes. There has to be a …

Creativity

If You Want to Motivate Employees, Stop Trusting Your Instincts

Few topics have received more attention in talent management than motivation, defined as the deliberate attempt to influence employees’ behaviors with the goal of enhancing their performance, and in turn their organizational effectiveness. Indeed, other than talent, motivation is the key driver of …

Leadership

Advertisers say Snapchat's unique selling point is that it's the cool, new thing — which puts a lot of pressure on the company to stay relevant

• <b>Snapchat is at the mercy of competitors like Facebook and Google that can simply copy its products.</b>• <b><br>Advertisers say Snapchat's unique selling point is that it is cool, new, and has created its own advertising "currency."</b>• <b><br>But ad-buyers also need Snapchat to do more to prove its ads actually drive</b> …

Snapchat

Street Vendor Cart Redesigned As A Modular Store

Downtown Boston vendors now have a modern alternative to the pushcarts they can use to sell their products<p>Pushcarts have a rich history in America, …

Design

Lululemon Meditation Busses Help Londoners Find Calm And Focus

The complimentary sessions including soothing scents and light refreshments<p>Canadian activewear brand Lululemon is celebrating the opening of their …

Meditation

Beer Bottle Designed To Be Taken Into The Shower

Swedish creative agency Snask and Swedish microbrewery Pangpang collaborated to create a pale ale that is less susceptible to warm temperature<p>Swedish …

Beer

Writer Michael Lewis on the friendship that gave rise to behavioral economics

<i>Michael Lewis, a financial journalist and author, participates in a discussion in the Newsmaker Series of talks at George Washington University on</i> …

Southern California

Is unconscious behaviour driving our marketing decisions?

Behavioural economics can explain a lot of unconscious decisions we make.<p>To continue reading this article you need to be registered with <i>Campaign</i>. …

Psychology

CEO Satya Nadella succinctly explained the secret of Microsoft's turnaround: 'No status quo'

When CEO Satya Nadella took command of Microsoft in early 2014, the company was stuck in a rut: The rise of the iPhone and of Android was leaving Windows in the mud, and the company was better known for hardball sales tactics than innovation.<p>Now, the company has found new life (and new stock highs) …

Microsoft

It’s harder to unpick things when they go wrong

Share<p>Tweet<p>Flip<p>+1<p>Share<p>Email<p>Shares 0<p>Our Silicon Beach interview specials continue. This time with Peter Smithson from Kingston Smith accountants, who …

Creativity

The World’s First ‘AirCruise’ Is Now Available For Booking

Guests can fly from New York to Paris, stopping off in 10 major cities

Travel

Robotics, artificial intelligence, and 5G are at the heart of Theresa May's new industrial strategy

LONDON — The government is putting cutting edge technologies such as artificial intelligence (AI), 5G wireless internet, "smart" energy technology, and robotics at the heart of its new post-Brexit industrial strategy.<p>Theresa May is set to launch the government's "Modern Industrial Strategy" on …

Innovation

How to Hire More Creativity into Your Organisation

Share<p>Tweet<p>Flip<p>+1<p>Share<p>Email<p>Shares 0<p>Let’s be honest.<p>What recent changes have you made to your recruitment process to better hire more creativity into …

Creativity

Get 5% Better

<i>“People often overestimate what they can accomplish in one year.</i> <i><br>But they greatly underestimate what they could accomplish in five years.”</i><br>— Peter …

Success

Everything you hear on film is a lie | Tasos Frantzolas

Student's Adidas Commercial Is Everything Advertising Should Be

The finish will make you stand up and cheer.<p>The student director of this Adidas spec commercial shows the pros how it’s done.<p>In the incredibly moving spot, Eugen Merher of Germany crafts the tale of a former marathon runner whose body and soul are decaying in a retirement home, until he finds an …

3 Advertising Trends That Are Revolutionizing Offline Marketing

Advertising tech trends you need to know in 2017.<p>Technology radically changed advertising. You do not even have to look as far back as the television ads of the 1960s to see the significance of those changes. Advertising technology has raced forward every year for the last decade to become one of …

Marketing

Kevin Hart Goes Way Off the Grid in W+K's Odd, Amusing Ads for the Apple Watch Nike+

Comedian can't stop running in wry series of spots<p>Kevin Hart is a famous comedian who is busy at any given moment filming his latest buddy flick or …

Why grown ups should play more video games

Often seen as the pastime of friendless teenagers or a guilty pleasure, there are many huge benefits to playing video games<p>Even now, well into the second decade of the 21st century, we tend to view video games as a guilty pleasure. For anyone over the age of 25, they’re often something you sneak …

Game Development

Japanese company replaces workers with artificial intelligence

A Japanese company is making 34 employees redundant in order to replace them with IBM’s Watson Explorer AI.<p>Human workers at Fukoku Mutual Life Insurance are set to be replaced by an artificial intelligence that can calculate payouts to policyholders.<p>After the 200m yen (£1.4m) AI system is installed …

Disney Launches Its First Show Entirely On Snapchat

The entertainment company created a spinoff of <i>The Bachelor</i> recap show for the social platform, which will air starting in January 2017<p>As Snapchat …

Scientists confirm a 'new' human organ

The revelation could lead to better treatments for disease.<p>For centuries, the mesentery (which links the intestine to the abdomen) has been treated as a group of distinct structures in your digestive system. It wasn't anything special. However, the medical world now has to rethink that belief. …

From ‘Rogue One’ to ‘La La Land,’ These Are the 12 Best Movies of 2016

All told, 2016 was a pretty uneven year for movies. For every surprise hit like <i>Moonlight</i>, there was a surprise miss like <i>Suicide Squad</i>. (OK, maybe …

Why You Are (Probably) Doing Facebook Interest Targeting Wrong

Facebook interest targeting is an extremely powerful, yet often wrongly used, audience targeting tool that nearly all social media platforms have. …

Facebook's Mark Zuckerberg takes up challenge to tour US

<b>Mark Zuckerberg has announced plans to spend 2017 touring the US - in the Facebook founder's latest ambitious New Year's resolution.</b><p>He posted that this year's personal challenge is to "have visited and met people in every state in the US".<p>The 32-year-old tech titan added that he needs to travel to …

Facebook

7 Emerging Conferences Every Advertising Professional Should Consider Attending

More than ever, today’s marketers are dependent on finding insight and inspiration from the world beyond their businesses to drive innovation and …