Chris O'Hanlon

137 Flips | 5 Magazines | 2 Followers | @chrispohan | Keep up with Chris O'Hanlon on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Chris O'Hanlon”

Apple, Amazon, Google Also Brace for Privacy Regulation

We are finally waking up to the fact that we aren’t merely “the product” of companies like Facebook Inc. and Alphabet Inc.’s Google. As one Silicon Valley investor put it, we are their fuel.<p>At least our personal data is: Every week, it seems, we are treated to fresh revelations of hacks, leaks and …

Privacy

Five Reasons B2B Marketers Who Don't 'Do Video' Are Getting Left Behind

For a long time, B2C marketers have dominated video advertising. But the evolving landscape of video advertising has opened up opportunities for B2B …

Steven Soderbergh ditches big-budget cameras for iPhone

One of the biggest directors in Hollywood is ready to totally embrace filming on the iPhone.<p>Steven Soderbergh — whose titles include everything from <i>Ocean’s Eleven</i> to <i>Magic Mike</i> — filmed his latest movie entirely an iPhone. Only instead of using it as a gimmick, Soderbergh says he’s likely going to …

Cinematography

Interfaces are dying, so your brand needs a bigger personality

Less than a decade ago, branding style guides used to be a huge PDF covering multiple visual aspects of a brand, such as typography, colors, and photography.<p>When digital came about, style guides started to account for pixel-based touchpoints between brand and consumer, including things like header …

Facebook is reportedly entering the hardware business with a home device for video calling

Facebook is reportedly entering the hardware business with a home device for video calling, according to a report from finance outlet Cheddar.<p>The …

Mark Zuckerberg

50 Creative Ideas Your Marketing Team Can Use to Improve SaaS Product Adoption & Awareness

<b>You don’t need a big budget or a six-week-long strategic planning session to get started with product marketing.</b> Sure, you’ll need to do this …

Marketing

The Basic Social Media Mistakes Companies Still Make

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it’s always …

Marketing

Facebook to put ads before (some) videos

The next time you open Facebook to watch a video of cute kids trying British food, or an educational explanation about what happens when you hold your pee, you may have to sit through an ad first.<p>Starting next year, Facebook will test advertisements at the beginning of some videos. The ads will …

Food (UK)

New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types

<i>Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results</i><p><b>KITCHENER, Ontario – November 2, 2017 –</b> For …

Marketing

Video Marketing: The New King Of Content

Everyone knows that content is essential to attract, engage and convert customers online. We’ve all heard the expression, “content is king.” While this may be true, it’s important to consider the medium involved. Right now, the king of content is clearly video.<p><b>The Reasons Behind The Rise Of Video</b> …

Marketing

Peek Inside Slack’s Multi-Million Dollar SaaS Growth Strategy

They have 1.25+ million paid users. Their trial to paid conversion rate is sitting at 30%.There’s just no better way to put it: Slack is absolutely …

Marketing

The Death of B2B and B2C Marketing Mindsets | Inc.com

Modern marketing demands a relevant message. In spite of the fact that more than 80% of marketers feel strongly that they have a thorough understanding of individual customers, only about a third of consumers feel their preferred retailer understands them, according to a study from IBM.<p>The fact is …

Customer Experience

5 Marketing Tips From HubSpot's 25M Monthly Website Traffic

If you’re a marketer, you can’t help but hear about HubSpot’s massive growth. The company was founded in 2006 and grew from zero to $271 million revenue in 10 years.<p>Moreover, HubSpot has a#5 traffic ranking worldwide in the online marketing tech space and has built an audience of several million …

Marketing

When I Received a Perfect Sales Pitch Email, I Offered the Sender a Job

The personalized email was such a standout, I tried to hire the guy.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Sometimes it seems the only people who read my blog articles or LinkedIn posts are sales professionals. Within hours of publishing my thoughts on pretty much any …

What you need to know in advertising today

Google<p>Angst is running high in digital media as Google plots a change to its Chrome browser that could cut off certain types of ads. Many in the ecosystem are unsure about what's going to happen and when. They're also asking a surprising question: Who is behind all this?<p>To review: Google plans a …

7 Social Media Tools That Simplify Content Marketing

Your content defines your business. It also sets you apart from your competitors. In today’s age of social media engagement, it’s imperative for …

Marketing

5 Social Media Content Marketing Trends to Watch Heading Into 2018

The field of digital content marketing is maturing, and companies need to make sure that their content campaigns and strategies are keeping up.<p>Above …

5 Tips for Hiring High-Performing Sales Reps | Inc.com

<i>Chris Carlson</i> <i>is an</i> <i>Entrepreneurs' Organization (EO)</i> <i>member in Seattle and</i> <i>founder of</i> <i>Sales Talent Inc</i><i>, an award-winning sales recruitment firm that specializes in headhunting B2B sales reps, sales engineers and sales leaders across North America. As the creator of a robust sales recruiting process, we</i> …

Selling

Don’t Make These 7 Video Marketing Mistakes

albersHeinemann / Pixabay<p>One of the hottest ways to share your message is video marketing. When done right, video can be engaging, and draw people to …

Marketing

The Three Biggest Influencer Marketing Challenges And How To Overcome Them

With their ability to engage a highly relevant audience and create authentic content, influencers play a vital role in your brand’s marketing mix. Not only does influencer marketing work for B2C marketing, it also delivers huge benefits for B2B marketers. At the same time, it comes with a unique …

Marketing

Infographic - How to find customers generate leads and close sales

Today’s digital marketplace is all about the customer. As a business owner, you must tap into their browsing habits, buying preferences, and search …

Customers

Why is Content Marketing Today’s Marketing? 10 Stats That Prove It

You’ve probably heard that content marketing is the wave of the future.But do you know <i>why?</i>While it’s true that content marketing is massively …

Marketing

How Content Marketing Can Propel You Past the Finish Line | Inc.com

When it comes to generating leads, content is king. Content is 62 percent less costly than outbound marketing strategies, and it drives higher engagement. With that type of performance, content's reign has only begun. But if brands want to take advantage of content marketing trends and leverage …

Marketing

What I've Learned From Spending $10 Million on Influencer Marketing

Here's what you need to know to make the most of an influencer marketing campaign.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Influencer marketing is quickly becoming a key strategy for brands interested in tapping into new audiences via social networks. According to a recent …

How to make people look their best on camera

<b>Lighting and shaping a human face well is one of the most difficult things to do for a cinematographer. There are all sorts of variations that</b> …

Blond Hair

Virtual Reality Advertising Tested: Pre-Roll Wins

While advertising in virtual reality is hardly a mass market reality, some new insights are indicating that there are some ways of doing it better …

Influencers: The Key to Content Marketing

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. …

Marketing