chrisnewport

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SEO Basics: How To Optimize Your Content For Search Engines

iStock by Getty ImagesSearch engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with …

SEO

How Successful Marketing Writers Plan Their Content - Copyblogger

I never realized just how important it was to connect content with business goals until I had a particular conversation with a client.<p>The client, …

Marketing

Are You Avoiding Your Big Goals? Here’s How to Focus Up And Get It Done.

You want to write that memoir, or learn that instrument, or finally use those cans of paint that are growing dusty in your garage. You’ll start …

6 Tips to Make the Most of Instagram’s IGTV

Earlier this year, Instagram launched IGTV, a new section in the Instagram mobile application (as well as a stand-alone app), which allows users to …

Social Media

Why the News Feed is Becoming Less Important for Facebook Pages

Facebook has made some big changes to business Pages in order to better support small and local businesses.<p>Over 80 million businesses use Facebook …

Social Media

Web Design For Beginners: All the Basics Covered

fxxu / Pixabay<p>It’s hard to overstate the value of your company’s website. Even if you don’t typically conduct a lot of business through digital …

Web Design

This is Simon Sinek's Guaranteed Secret to Success Most of Us Won't Do

Best-selling author and TED speaker Simon Sinek says we focus too much on dramatic actions. On the Tony Robbins podcast, he shared what to do instead<p>Independents tend to go to extremes: We get passionate about an idea, stay up all night to make it real and are more susceptible to burning out before …

Self-improvement

How to add more video to your content mix

Video’s popularity has grown so dramatically that it's cemented itself as an essential part of a business marketing strategy.<p>With a little …

Marketing

Facebook and Twitter Shares Plunge Confirming That Email Marketing, List Building and More Are So Important

Facebook and Twitter shares are down. Use email marketing, create a good blog and have an awesome website. Ramon Ray says build your customer and …

Social Media

Is Your Side Hustle Worth It?

The gain isn't always worth the extra pain.<p>A few years ago, the phrase "side hustle" wasn't even in most people's vocabulary, but these days, you …

Small Business

5 Must-Have Elements For Any Successful Facebook Ad Campaign

With 2.2 billion monthly active users, it should come as no surprise that major brands and small local businesses alike are trying to use Facebook to …

Marketing

How to Calculate the ROI of Influencer Marketing Campaigns

Do you run influencer marketing campaigns? Wondering how to determine the ROI of your efforts? In this article, you’ll learn how to measure the …

Marketing

How to Get Started with Facebook Ads: A Complete Guide for Beginners

Facebook advertising is one of the most important tools in a marketer’s arsenal. With over 1 billion people visiting Facebook every day, targeted …

Social Media

7 Real Estate Tools Entrepreneurs Should Know About

When I was 19 years old, I bought my first rental property. At that age, I had a lot to learn and teach myself as I started managing my first property. Eventually, I was able to grow my investment into an actual business and leave a corporate job to co-found Influence & Co., and I still own and …

Real Estate

Don't Just Create Content and Then Sit Back. Promote It! Here's How.

Social media, retargeting and participation in forums should all be part of your promotion plan.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you’re finished crafting an engaging blog post for your readers, you may be disappointed to see that no one is reading it. It would be …

Social Media

Facebook Ads vs. Google Ads: Where is Your Audience Likely to Engage?

There are few names bigger in the digital advertising space than Google and Facebook.<p>Both platforms give companies access to billions of users and …

How to Feed the Middle of Your Funnel

lethutrang101 / Pixabay<p>Every good fisherman knows that the hardest part of fishing is not waiting for the fish to bite, it’s reeling them in. You …

The Secret to Making Facebook Ads Work for Your Business

For those who are having trouble creating a Facebook ad that will generate leads and sales, here are the steps you need to take.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Did you know that the attention of a goldfish is nine seconds? Ours is shorter -- we only have an attention …

Marketing

How to Use Google Analytics for Social Media: A Beginner’s Guide

Did you know that social media spend will increase by 71% in the next five years? And did you know that 42.3% of marketers believe that social media …

15 Whole30 Meal-Prep Recipes to Make Those First Few Weeks a Little Less Scary

It’s official: You’ve committed to the Whole30. You’ve trashed your candy stash, deep-sixed anything deep-fried, and dumped (read: drank) the last of …

How to Steal Your Competitor’s Featured Snippets For Better Rankings

You’ve probably worked pretty hard to boost rankings on search engine results pages.You’ve done all of the SEO you can imagine, and you’ve followed …

Top 10

How to Build a Website, Go Viral and Develop Your Digital Brand

Here are three steps to establishing your small business's online presence.<p>If you want to turn your small business into a big one, at some point you’re going to need to go digital. According to the U.S. Census Bureau, “U.S. retail ecommerce sales for the fourth quarter of 2017, adjusted for …

Marketing

Content Maintenance: How to Ensure That Your Old Blog Posts Remain Evergreen

Content marketing is a tool that anyone can use.It can be niche specific.It can be in any format imaginable.It can also be absolutely free.But not …

Marketing

10 YouTube Channels For UX Design Tips & Tutorials

The world of interface design has gradually shifted from a design focus to a user focus. This means designers now care more about <b>the experience</b> …

UX Design

How to Create a Marketing Funnel With Facebook Retargeting

Have you ever visited a website then been followed by the same ad for the next year? Silly question—of course you have. Me too.As Facebook has grown …

Marketing

Website Navigation Best Practices for Web Designers

The structure of your website’s navigation or the navigation style you use often plays a key role. It determines how user-friendly your website will …

UI Design

The Most Valuable Online Business Course You Can Take Is Studying Your Competition

Regardless of whether your competitor is failing or dominating, you need to know why.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Top athletes spend hours studying the previous matches of their opponents because they understand the importance of learning from the competition. The …

Marketing

Marketing School | Digital Marketing | Online Marketing: Running Out of Marketing Ideas? Do this | Ep. #622

In episode #622, Eric and Neil discuss what you can do when you run out of marketing ideas. Tune in to hear where you can find inspiration to get you …

Marketing

How to Collect and Interpret Website Analytics for your Home Business

The most recent business buzz word is “big data.” Large corporations spend a great deal of money on collecting data and paying analysts to sift …

The 50 Blogs Every B2B Marketer Should Follow | LinkedIn Marketing Blog

<i>Editor's Note: This post originally appeared on the LinkedIn Sales and Marketing Solutions EMEA Blog.</i><p>I was updating my Feedly RSS feed last month as …

Marketing