Chris Longstaff

18 Added | 4 Magazines | 1 Like | 14 Following | 4 Followers | @chrislongst6bh9 | Keep up with Chris Longstaff on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Chris Longstaff”

Bridging the Gaps in the Retail Industry

Illustrations by Marco Goran Romano<p>Contents<br>• The Unified Experience<br>• Tailoring the Experience, Not Just the Product<br>• Insight is Everything<br>• Looking Ahead<p>Introduction<p>Shopping retail doesn’t mean what it once did. The internet has brought unprecedented levels of visibility for customers. With a few swipes or …

eCommerce

I'm Kit. Hire me for $10/month.

Dear Entrepreneur,<br>I want to help you grow your business.Being an entrepreneur is an extraordinary thing. It’s hard, stressful, and emotional, but …

Small Business

Retail 'Just Needs to be Refreshed': How Design Store Artemis Reaches China's Young Trendsetters

Artemis, a new multi-brand design lifestyle store in Beijing, is engaging their customers with in-store events and month-long brand pop-ups. …

3 Shopping Apps to Increase Your Sales

June 29, 2016<p>Image courtesy of (arztsamui)/ FreeDigitalPhotos.net<p>“You can’t just open a website and expect people to flood in. If you really want to …

The 4 Fundamental Attributes of Customer Loyalty, Part 1

As I see it, there are four basic capabilities, or attributes, needed to build better customer loyalty. I learned about them from two McKinsey …

Loyalty

How e-commerce SEO matters in strategic redesign of web shops

Baking a cake is easy — when you use all the right ingredients from the beginning!<p>But just imagine how it would be if you mixed the batter, poured it …

Retailers Turn 'Showrooming' Into Innovation Opportunity

A store in Australia made headlines earlier this year for charging consumers $5 to just walk through the door. The decision was made following the …

Retail 2.0: the technology is on its way, but are brands ready?

Radio-frequency identification and near field communication can revolutionise the high street, so why is it taking so long?<p>The scene is set for seamless integration between the online/social presence of brands and their physical stores, enabling richer and more satisfying shopping experiences for …

Five retail technology trends you should know about

Here are some of the retail marketing trends that might just help you create a standout customer experience<p>Brand journalism<p>To keep the brand front of mind between purchases, retailers are turning to journalism. Brand journalism has been prevalent in the travel industry for years (think of in-flight …

6 Tips for Creating a Sexy Logo

Coach and founder of CEO of Your Life<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I recently created something of great significance to me and my business… a sexy new logo.<p>As a business owner, your logo will be everywhere - on your website, social media profiles, promotional …

Graphic Design

How to use retail design to impact customer experience and increase sales - Insider Trends

Online interactivity, although useful and immediate is still ultimately a solitary experience. The Internet has for a long time sold itself as a …

8 Retail Design Tips to Help You Boost Sales

We all know that humans are highly visual. Eighty percent of the sensory information the brain receives comes from our eyes, which means if you want …

eCommerce

The Best Places to Travel in December

Embrace the magic this holiday season in destinations both warm and cold.<p>As a whole, the month of December is a whirlwind. Even as the chaos of …

There's a Brilliant New Way to Pay Less for Your Flights

There are probably worse travel planners than me, but I doubt it. I’m a procrastinator, and always fretting that I didn’t find the best deal. So a …