Christopher Kobayashi

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AP Exclusive: Google tracks your movements, like it or not

SAN FRANCISCO (AP) — Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to.<p>An Associated Press investigation found that many Google services on Android devices and iPhones store your location data even if you've used a privacy setting that …

Maps

LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe

In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes — and thus …

Marketing

These are the best books for learning modern statistics—and they’re all free

Statistics came well before computers. It would be very different if it were the other way around.<p>The stats most people learn in high school or college come from the time when computations were done with pen and paper. “Statistics were constrained by the computational technology available at the …

Machine Learning

Infographic: The state of mobile marketing in 2018

Mobile advertising is a rapidly expanding part of the communications industry.<p>As more and more individuals use social media via their mobile devices, …

Is The DMP Finally Dead?

<i>“</i><i>Data-Driven Thinking</i><i>" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Publishers Are Seeing Traffic From More Than Just Facebook and Google

For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have …

Advertising Industry

Google’s software design is having a reformation

Material design is now open to interpretation<p>Material Design launched in 2014, and it was mostly thought of as a new design language for Android — though it later came to the web and iOS. It had a bold idea: there should be a physicality to software design not unlike the physicality of paper. It …

Inside the lab where Waymo is building the brains for its driverless cars

The Google spinoff has a head start in AI, but can they maintain the lead?<p>Right now, a minivan with no one behind the steering wheel is driving through a suburb of Phoenix, Arizona. And while that may seem alarming, the company that built the “brain” powering the car’s autonomy wants to assure you …

Facebook is cutting third-party data providers out of ad targeting to clean up its act

Facebook says it’s going to stop using data from third-party data providers like Experian and Acxiom.<p>Facebook is going to limit how much data it makes available to advertisers buying hyper-targeted ads on the social network.<p>More specifically, Facebook says it will stop using data from third-party …

Google bans bitcoin adverts in cryptocurrency crackdown

Google will ban all adverts for cryptocurrencies, including bitcoin and initial coin offerings (ICOs), as it seeks to “tackle emerging threats”.<p>The ad ban will come into force from June as part of a clampdown on unregulated financial products. Google’s director of sustainable ads, Scott Spencer, …

Cryptocurrency

How Audience Targeting Is Changing in the Age of Digital Transformation

The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to …

Chrome now blocks dodgy ads by default. Which is great for Google

Online advertising is broken. Pop-ups cover half your screen and won't go away and autoplay videos blare marketing jingles, driving us to install ad …

Facebook has hit a wall

People are not using Facebook the way they once did.<p>The tech giant's audience reach went down in recent months, according to a new report published by Brian Wieser, a senior analyst at Pivotal Research. Core Facebook consumption failed to grow year-over-year for a second consecutive month in …

Advertising

YouTube limps into 2018 with bigger problems than Logan Paul

As 2018 was ushered in, Logan Paul, a 22-year-old YouTube star with 15 million followers—many of them teens and younger—posted a video of a dead body …

How to Become a Data Scientist Without a Degree

This article will explore what it’s like to be a Data Scientist, the skillset required, and how to acquire these skills using mostly free or cheap …

Data Science

Facebook has a 100-person engineering team that helps advertisers build tools and infrastructure

Stories about Facebook’s advertising business tend to focus on the big numbers — its billions of users, millions of advertisers or its enormous lead over any competitor that’s not named Google.<p>But Facebook says that one of its success stories in recent years involves a relatively small group of …

Facebook's bet on 'snackable content' could be worth $12 billion (FB)

• <b>Facebook's video-on-demand service, "Watch," could easily bring in $12 billion in sales by 2022, Brent Thill, an analyst at Jefferies, wrote in a note.</b>• <b><br>The social media company's data-driven approach to video content by employing user-engagement data to tailor videos to its audience will help drive</b> …

Social Media

Chrome will start blocking ads on February 15

In June, Google revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads “starting in early 2018.” Now the company has committed to a date: Chrome’s built-in ad-blocker will start working on February 15, …

Google

7 Ways Technology Will Strengthen and Streamline Advertising in 2018

It promises to be an evolutionary—rather than a revolutionary—new year on the digital marketing front. In 2018, artificial intelligence grows up, …

How Facebook Watch will overtake YouTube as the biggest video platform

Stop me if you’ve heard this one: Facebook is crushing Snapchat. Well, forget that, because I’m interested in a much bigger tech company Facebook is …

Google helps minimize ad fraud

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Google's adoption of ads.txt, a piece of code that lets advertisers authorize certain ad exchanges to sell their inventory, has helped minimize online ad fraud, according …

Selling

Apple's New Operating System Will Kill the Cookie (and That's OK)

Well,<p>it's that time of the year—Apple has released its latest products and innovations, and everywhere you turn, someone is gabbing about the X's …

This ad agency is using blockchain to create a ‘cleaner media supply’ network

Blockchain technology is starting to be adopted by industries from banking to logistics, with JPMorgan Chase, IBM and UPS all talking about how …

Apple Targets Rear-Facing 3-D Sensor for 2019 iPhone

Apple Inc. is working on a rear-facing 3-D sensor system for the iPhone in 2019, another step toward turning the handset into a leading …

Snapchat's latest feature converts its lenses and filters into shopping vehicles — and fixes its biggest flaw to date

Snapchat's augmented reality-powered lenses and filters may be some of the most creative ad products out there, but advertisers have long lamented not being able to drive returns on their investment by using them.<p>That is set to change, with Snapchat rolling out Context Cards for its sponsored …

Advertising

Nielsen will use Gracenote’s smart TV data for ad targeting

Nielsen is expanding its Marketing Cloud by plugging in smart TV viewership data from Gracenote.<p>Kelly Abcarian, senior vice president of product leadership at Nielsen, explained that the goal is to bring “person-level television data” to digital marketing and “bring the scale to a whole new …

Brooks Brothers Made an Ad Star Out of an Instagrammer and His Great Looping Selfies

You remember Mike Mellia. In early 2016, we wrote about the New York City fashion photogapher’s wonderful “selfie a day” project on Instagram, in …

Best of the week: Twitter live video lures publishers

This week, our top stories covered publishers’ interest in Twitter live video, Facebook’s sports streaming rights push and more. As always, a …

Snapchat is introducing 'Context Cards' in an attempt to become more useful

In the increasingly capricious social media industry, Snapchat is something of a veteran these days. As it struggles to stay relevant in the lives of …

The 9 Best Free Online Big Data And Data Science Courses

Demand for skilled data scientists continues to be sky-high, with IBM recently predicting that there will be a 28% increase in the number of employed data scientists in the next two years.<p>Businesses in all industries are beginning to capitalize on the vast increase in data and the new big data …

Data Science