Christopher Kobayashi

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How Audience Targeting Is Changing in the Age of Digital Transformation

The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to …

Advertising

Chrome now blocks dodgy ads by default. Which is great for Google

Online advertising is broken. Pop-ups cover half your screen and won't go away and autoplay videos blare marketing jingles, driving us to install ad …

Digital Advertising

Facebook has hit a wall

People are not using Facebook the way they once did.<p>The tech giant's audience reach went down in recent months, according to a new report published by Brian Wieser, a senior analyst at Pivotal Research. Core Facebook consumption failed to grow year-over-year for a second consecutive month in …

AdTech

YouTube limps into 2018 with bigger problems than Logan Paul

As 2018 was ushered in, Logan Paul, a 22-year-old YouTube star with 15 million followers—many of them teens and younger—posted a video of a dead body …

How to Become a Data Scientist Without a Degree

This article will explore what it’s like to be a Data Scientist, the skillset required, and how to acquire these skills using mostly free or cheap …

Data Science

Facebook has a 100-person engineering team that helps advertisers build tools and infrastructure

Stories about Facebook’s advertising business tend to focus on the big numbers — its billions of users, millions of advertisers or its enormous lead over any competitor that’s not named Google.<p>But Facebook says that one of its success stories in recent years involves a relatively small group of …

Facebook's bet on 'snackable content' could be worth $12 billion (FB)

• <b>Facebook's video-on-demand service, "Watch," could easily bring in $12 billion in sales by 2022, Brent Thill, an analyst at Jefferies, wrote in a note.</b>• <b><br>The social media company's data-driven approach to video content by employing user-engagement data to tailor videos to its audience will help drive</b> …

Markets

Chrome will start blocking ads on February 15

In June, Google revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads “starting in early 2018.” Now the company has committed to a date: Chrome’s built-in ad-blocker will start working on February 15, …

Digital Advertising

7 Ways Technology Will Strengthen and Streamline Advertising in 2018

It promises to be an evolutionary—rather than a revolutionary—new year on the digital marketing front. In 2018, artificial intelligence grows up, …

Advertising Industry

How Facebook Watch will overtake YouTube as the biggest video platform

Stop me if you’ve heard this one: Facebook is crushing Snapchat. Well, forget that, because I’m interested in a much bigger tech company Facebook is …

Google helps minimize ad fraud

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Google's adoption of ads.txt, a piece of code that lets advertisers authorize certain ad exchanges to sell their inventory, has helped minimize online ad fraud, according …

Digital Media

Apple's New Operating System Will Kill the Cookie (and That's OK)

Well,<p>it's that time of the year—Apple has released its latest products and innovations, and everywhere you turn, someone is gabbing about the X's …

This ad agency is using blockchain to create a ‘cleaner media supply’ network

Blockchain technology is starting to be adopted by industries from banking to logistics, with JPMorgan Chase, IBM and UPS all talking about how …

Apple Targets Rear-Facing 3-D Sensor for 2019 iPhone

Apple Inc. is working on a rear-facing 3-D sensor system for the iPhone in 2019, another step toward turning the handset into a leading …

Augmented Reality

Snapchat's latest feature converts its lenses and filters into shopping vehicles — and fixes its biggest flaw to date

Snapchat's augmented reality-powered lenses and filters may be some of the most creative ad products out there, but advertisers have long lamented not being able to drive returns on their investment by using them.<p>That is set to change, with Snapchat rolling out Context Cards for its sponsored …

Advertising

Nielsen will use Gracenote’s smart TV data for ad targeting

Nielsen is expanding its Marketing Cloud by plugging in smart TV viewership data from Gracenote.<p>Kelly Abcarian, senior vice president of product leadership at Nielsen, explained that the goal is to bring “person-level television data” to digital marketing and “bring the scale to a whole new …

Brooks Brothers Made an Ad Star Out of an Instagrammer and His Great Looping Selfies

You remember Mike Mellia. In early 2016, we wrote about the New York City fashion photogapher’s wonderful “selfie a day” project on Instagram, in …

Advertising Industry

Snapchat is introducing 'Context Cards' in an attempt to become more useful

• Update 1: 2017/10/11 5:32pm PDT Thanks to b_boogey_xl in the comments for pointing out that 'Context Cards' won't be available for all snaps. Only …

The 9 Best Free Online Big Data And Data Science Courses

Demand for skilled data scientists continues to be sky-high, with IBM recently predicting that there will be a 28% increase in the number of employed data scientists in the next two years.<p>Businesses in all industries are beginning to capitalize on the vast increase in data and the new big data …

4 Online Marketing Trends You Need to Know

Each one of these trends could sky-rocket your online revenue.<p>Marketing is all about finding and implementing the latest trends that will attract customers and increase revenues. As consumers change habits, the market adjusts accordingly. The web, social media, and the emergence of video is …

Marketing

Facebook Ads Aren't a Threat to Democracy

But the company should impose tighter controls on ad sales and provide greater transparency like other media companies.<p>Political pressure is gradually forcing Facebook executives to take responsibility for the content that appears on the social network, at this point mainly for the advertising. So …

Social Media

Facebook's New 'AI Camera' Team Wants to Add a Layer to the World

The most important technological advances of the past decade are converging inside the battle for your phone’s camera.<p>Take a video of a birthday cake’s candles sparkling in an Instagram story, then tap the sticker button. Near the top of the list you’ll see a slice of birthday cake.<p>It’s a little …

Pokémon Go

5 Social Media Trends That Will Have Maximum Impact in 2018

With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a …

Marketing

Vox Media is bending to the wave of using technology to sell ads

Vox Media is finally going fully programmatic.<p>The digital media company, which owns publications such as Vox.com, SB Nation and Recode, says it will now start selling its premium ads using automated software and data.<p>This process, known across the ad industry as "programmatic ads" - is typified by …

Digital Advertising

AT&T CEO says Time Warner merger is all about ads

AT&T’s acquisition of Time Warner is all about making ads more effective and profitable, AT&T CEO Randall Stephenson said Tuesday.<p>What’s truly …

Best Napa Valley Wineries to Visit

The best Napa Valley wineries to visit feature a tasting room in a cave, artisanal cheese pairings, on-site sommeliers and more <i>—Megan Krigbaum (with</i> …

Best of the week: Facebook eyes YouTube with launch of Watch shows

This week, our top stories examined the rollout of Facebook-funded shows on Watch, publishers’ pivots to video and more. As always, a full list of …

It’s Time for Brands to Start Learning How to Grow Again

It’s been a difficult month for WPP and the advertising holding companies. And as goes the advertising industry, so goes the economy, so you could …

Marketing

Snapchat And Facebook Are Going To Change Television Forever

Steven Levy, the sixty-something journalist who spent over a decade’s worth of his career working as a senior writer for the Wired Magazine, left the organization in 2014 to establish his own media publication. Today, three years since that fateful resignation, Levy has returned to Wired once again …

Social Media