Chris Hicks

18 Added | 1 Magazine | @chrisemf | Keep up with Chris Hicks on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Chris Hicks”

Why Employee Happiness Is The Wrong Goal

It is very common right now for big consulting firms and software vendors to use the term “happy employees” in their advertising.<p>It is becoming a cliche for firms to say “Our employees are happy!” or “If you follow these ten tips, your employees will be happy!” The presumption behind the “happy …

The Workplace

Facebook Introduces Topic Data

Information is power, and Facebook continues to empower its advertisers with deeper and deeper data with Tuesday’s announcement of the rollout of …

Marketing
Digital Advertising

Halifax's ad for 'date night' is utterly horrifying

Advertising, at least in theory, is supposed to stimulate a consumer's desire for a product or service or at least elevate one's opinion.<p>The Downtown …

GEICO Brilliantly Reinvents YouTube Preroll Advertising

Everyone hates YouTube’s preroll ads. You want to watch an old Beatles clip but it’s held hostage by a preroll ad for Toyota, which you are forced to watch for five seconds. It’s possibly the longest five seconds in all of advertising, at least to the viewer. And that’s because advertisers …

Advertising

March Madness Marketers Should Study the NBA for a Winning Instagram Strategy

If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social …

Basketball

Campaign

Why Can't Facebook's App Install Ads Get Any Respect?

Facebook has engineered a massive success in mobile advertising, from nothing less than three years ago to $2.5 billion in the fourth quarter of 2014 alone. But there’s a dirty little secret in that success–or at least Facebook makes it sound that way, since it doesn’t want to talk much about …

Apps
eCommerce

Facebook Unveils Ads Manager App for iOS

Hot on the heels of their announcement that 2 million businesses are now advertising on Facebook, the social giant released a new Ads Manager App for …

Apps

Google Starts Testing Mobile App Ads In The Google Play Store

Google announced this morning the launch of a pilot program which will allow mobile application developers the ability to advertise their apps directly within the Google Play store. These ads, which will initially be made available to advertisers already running search ads on Google.com, will also …

Apps

Problematic Programmatic Media Buying | Inc.com

In their first ever published estimates, eMarketer disclosed that US programmatic ad spend topped $10 billion in 2014 and is projected to double to more than $20 billion by 2016. This represents <b>63% of total digital display advertising</b>. Lauren Fisher, analyst for eMarketer says, "2014 has proven a …

Media Buying

Why Mobile Marketing Is a Must, and We're Not Talking Smartphones

CHICAGO, IL--(Marketwired - October 20, 2014) - Mobile marketing, as in marketing via smartphones, is one of the hottest topics in the U.S. marketing …