Chris Bailey

202 Flips | 2 Magazines | 11 Likes | 1 Following | 156 Followers | @chriscognito | Digital fundraiser devoted to understanding and improving the donor experience.

5 Writing Techniques that Stir Your Audience to Action - Copyblogger

We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal.<p>I’m reminded of this …

Content Marketing

Asking for Money? Compliment the Donor, Not Your Organization

<i>Dear Reader,</i><p><i>You came to our hospital as a patient, in need of help. Thank you for that profound act of trust.</i><p><i>Now we come to you, humbly, to ask for your help in turn. The cause for excellent health care, here in our community, needs you. Will you consider becoming its champion … by making a</b> …

Want Better Email Insights? Time to Look Beyond the Open Rate

By on11.11.2016 in Communication<p>I’m of an age when I remember when email didn’t exist, but honestly can’t remember how I lived without it. And the …

The Next 100 Things You Need To Know About People: #112 — More nouns = more clicks

If you’ve ever had to name a button on a website, app, or landing page, then you’ve probably had the moment where you’re going back and forth between …

Austin Powers

What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools

The new <b>Facebook Fundraising Tools</b> could be a game changer for the nonprofit sector. Essentially a digital payment system that allows 2-tap giving by …

2 Simple Ways to Engage and Retain Donors

The long-term success and health of your organization depends on these three metrics:• <b>Donor retention</b> – what percentage of your donors who gave last …

Employee Engagement

How Is Nonprofit Overhead Still a Thing?

Lest you think we’ve made headway on overcoming the Overhead Myth (the false notion that nonprofits must keep their fundraising and administrative …

Nonprofits

Why Nonprofit Fundraisers Need to Own Social Media

The majority of nonprofits are not paying enough attention to social media. This may have been understandable five years ago. Today, it’s just plain …

Social Media

The End of the Accidental Techie

Jessica was working at a small and mighty nonprofit when the board made the decision to embark on a substantial new direction for the organization. …

Nonprofits

We Need to Talk About How Social Justice Organizations Overwork Their Staff

A culture of overwork makes burnout and staff turnover inevitable at social justice organizations – and here's how it's getting in the way of our …

How Iconic Charities Like Red Cross and United Way Are Trying to Win Over Millennial Donors

Some of the country's most iconic nonprofits have struggled to raise money in the past few years while a new breed of philanthropic organization is …

Email: The Connector Between Social Media and Nonprofit Donations

Why do you use social media? Be honest. If your honest answer is “because everyone else does,” you’re on the wrong track. I think you know that. But, …

Social Media

How Small Shops Can Overcome the Challenges of Fundraising Software

<i>Too many nonprofits think that choosing a fundraising software provider is the end of a journey. It's really just the beginning. Using software is</i> …

What The Crowd Is Telling Us About P2P Fundraising – Double Down on DIY

As we discussed in part one of this series, the surge in crowdfunding has resulted in a populace who is accustomed to the idea of setting up a …

Crowd Funding

10 Secrets to Optimizing Your Online Donation Process

So you’re getting some traffic to your online donation page, but the donations aren’t quite rolling in. What gives?There are a few common reasons why …

Direct Marketing

Why we must stand up for overhead

As family philanthropists, it’s difficult to read headlines about abuses at wasteful, extravagant nonprofits without feeling the urge to look …

What's Your Real Motive for Being Altruistic?

Last December Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, announced the birth of their daughter—and made a pledge to donate 99 percent …

Kids reading to shelter dogs is a program designed to help shy pups

The Humane Society of Missouri is rolling out a new program, which not only acquaints shy dogs with friendly humans, but also helps young kids with …

Rock Analytics More: Obsess About Goals And Goal Values!

If you don't have goals, you are not doing digital analytics. You are doing <i>i am wasting earth's precious oxygenalytics.</i>Let's back up. Let me start …

How to Say Goodbye to a Valued Supporter

Isn’t the honeymoon stage of a relationship great?! Things are new. Fresh. Exciting. I’m not referring to dating someone new; I’m talking about the …

Online Life

4 reasons why the $14.75 minimum wage will disrupt Oregon nonprofits - Portland Business Journal

Oregon’s minimum wage increase could be hugely disruptive to our nonprofit sector.<p>That’s a good thing.<p>For a sector routinely paying employees up to …

5 Ways Snapchat Will Redefine Workplace Communication

How today's fastest growing social network will soon disrupt how you communicate at work.<p>In April 2009, Ashton Kutcher beat CNN to become the first person with one million followers on Twitter. All the media attention surrounding Kutcher's challenge served as a tipping point in helping Twitter move …

Social Media

Social Media User Statistics 2016

Facebook, Instagram, Twitter, YouTube…the list of social media networks goes on. Just how many people are using these social networks? Global Media …

Social Media

Great Mission. Bad Statement.

The rampant, widespread use of boring, convoluted language is costing the social sector a lot of money. Here’s why: Nonprofits are spending more to …

Smartphones make it easier to give to charity, but there are drawbacks

There may be some upside to our smartphone addictions.<p>Charitable giving has hit record highs in recent years, with Americans giving more than $358 …

Nonprofits

How to Use Snapchat

Don’t leave Snapchat to the millennials! Learn to love the world’s most confusing social network with this guide<p>Snapchat makes me feel old.<p>How old? Well, when a 20-something tried to explain to me how to add a friend in the app, he began talking loudly and slowly. “YOU…PRESS…HERE…OK?”<p>I’m 31 and a …

Social Media

What's Missing in Nonprofit Marketing? This Company Has the Answer

Over the years, I've worked with nearly 100 clients spanning the nonprofit, government, and for-profit sectors. Though marketing goals varied, one thing always held true: story is critical to their success. In fact, brands today dedicate whole departments to the creation and distribution of …