Chris Caballero

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11 Mind Tricks Ecommerce Marketers Use to Make You Buy

Ecommerce websites are turning your own brains against you. How you ask? By exploiting human psychology to create feelings of fear, excitement, or …

The Ultimate Hack for Better Decision-Making

Want to live healthier, save more money, and do all those things you keep meaning to do? Hack your way toward better decision-making with this one …

Identifying the Biases Behind Your Bad Decisions

By now the message from decades of decision-making research and recent popular books such as Daniel Kahneman’s <i>Thinking, Fast and Slow</i> should be clear: The irrational manner in which the human brain often works influences people’s decisions in ways that they and others around them fail to …